Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Human Connection vs. AI and The Future of Business

4 Feb 2026 · 1 min

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Tim Davies argues AI will commoditize automatable services, but value persists in long-standing relationships like a client with the same lawyer for decades. Businesses that blend human connection with automation will thrive; pure automation misses the relationship value, and purely human firms can't compete on price.

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People will still buy people. There'll ultimately be a split. There'll be almost a race to the bottom on commodity-based pricing for some things where it's incredibly highly automated. Yeah. And there will be a value based on human interaction. Yeah. People will still buy people. Somebody who's used the same lawyer for 20 years is unlikely to switch to start using an AI. Absolutely. But over time, those relationships will retire and then that human interaction as well. Then you're maintaining that experience that we know and love. And I think where businesses get that right, they'll be highly successful. Businesses that choose to stay entirely human-operated are going to struggle because they won't be able to compete on price.