Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Importance of quick iterations and getting products in front of customers

2 Jul 2024

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Short YouTube conversation (July 2024) where Tim Davies and another speaker discuss the strategic use of waitlists/whitelists to gather early users and beta testers, obtain feedback, iteratively refine products for market fit, and signal proof-of-concept to attract investment. The exchange emphasizes that building without demonstrated demand often fails and that waitlists can both validate and accelerate product development.

I think wait lists have been fascinating for us as a way of not just gauging market opinion, but also getting early feedback as a source of beta testers. If somebody's put forward, I'm interested, then you've got a set list of people who you could test a product with. You can get their feedback. You can then use that feedback to refine a product, to make it perfect, to make it fit for market, and just able to use that and then test iteratively on more and more people is fantastic.
Yeah.
I don't think enough businesses use whitelists.
I agree, but I mean, if you think about it, people will invest upon a waiting list. If you've got a new product and thousands and thousands of people on a waiting list waiting for it, that's investable. People will back that because it's almost delivering proof of concept, which is very often a difficult thing to prove. And it's one of the key things where people design something when no one has a need for it or a want for it and build it.
And they will come, except they don't come.