Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

OpenAI's Disney Deal

9 Mar 2026 · 1 min

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OpenAI's AI models were generating recognizable Disney characters, creating copyright problems. Disney responded by giving OpenAI permission to use its entire catalog and investing a billion dollars into the company, turning legal risk into partnership.

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OpenAI were at risk of significant legal issues with Disney and many other providers about the presence of specific branded characters within the video output. Sorry, it was just generating their characters without— Yeah, absolutely. You want Mickey Mouse doing whatever, Mickey Mouse would do whatever, and it's copyright issues. Um, somehow they've played an absolute blinder, and not only have they got permission to use the entire back catalog of Disney, but Disney have invested a billion into OpenAI. Wow.