Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

People Buy People, Bots Help Assist

23 Mar 2026 · 0 min

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0:29

In this segment of the YouTube video "People Buy People, Bots Help Assist," Tim Davies argues that even as automation and AI become more prevalent, customers still value human interaction and the ability to contact a trusted provider. He acknowledges that some users may eventually accept full automation, but emphasizes that the assurance of speaking directly with a known person (or at least a reliable help desk) remains a critical corporate asset. Davies frames this preference as both a consumer expectation and a broader corporate issue, suggesting that businesses must balance automated solutions with accessible human support to maintain trust and service quality.

At the end of the day, you still need us to plug it all in. And people, by people, they want that human interaction. They want a trusted provider. They're not going to— well, there will be people that trust complete automation and that will possibly increase over time. But there's always going to be value of knowing that it's Kieran and I can just pick up the phone and go, 'Correct.' Well, I don't know about picking up the phone to me. I tend to go, 'Yeah, call the help desk.' But yeah, no, I know, I know what you mean. And that, and that doesn't— that's not just an AI thing as well. That's like a large corporate issue as well, I believe.