People buy People, How do you get the right message across?

The basic human psychology, the psychological element of sales and marketing communications is it's all about people. And it's then about how we just take that whole amorphous mess, if you like, and the amorphous mess of man. Absolutely. And use that to create whatever collateral we need, you know, and that could be just a simple elevator pitch for somebody to use when they're. When they're networking. It could be a whole website. It could be, you know, a really long, protracted story that somebody tells from a stage. It's whatever's needed. What are the. The mechanisms for getting the message in front of somebody have changed over the years, but the core basis of educating people to understand and appreciate the value of what you do from their perspective hasn't changed.