Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Perfecting Your Message - The Power of Brevity

15 May 2026 · 1 min

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0:46

In this concise monologue, the speaker shares practical communication guidelines emphasizing brevity and impact. He recommends speaking at roughly 90 words per minute and limiting a 30‑second pitch to no more than 45 words. The advice stresses that fewer words allow strategic use of silence, tone, and pacing, which together create a more compelling delivery. He argues that people are often inclined to share everything they know, but a clear, story‑focused message—rather than a knowledge dump—engages listeners more effectively. The overall message is that less is consistently more when crafting persuasive communication.

Chapters

Interestingly, one of the things I've learned through practice is that speaking with a speed of around 90 words a minute is probably about right. So if I write a pitch, if I'm looking at a pitch and it's— I've got 30 seconds, there's definitely going to be no more than 45 words in there. Absolute maximum, absolute maximum, 45 words. In fact, the less the better, and the more impactful, because then you can use silence, you can use tone, all of those kinds of things to actually deliver a better message. And that's going to have more impact. Where we're almost— it feels like we're mentally programmed to try and share everything we know, and actually less is always more. It's about really clearly articulating a message in a story rather than knowledge dumping, because that's what engages people most.