Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Predicting industry disruption for business success

1 Nov 2024

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A short monologue by Josh Lane reflecting on his 1998 entry into the publishing industry, predicting and witnessing substantial disruption: over a decade he describes roughly 50% of publishers failing year-on-year and the market largely disappearing. The piece illustrates disruption’s real-world impact and a caution that any industry can be vulnerable.

You know, And I joined the publishing industry in 1998. That's the industry I chose to go in because I knew it was about to be massively disrupted. I knew it was going to be decimated. And it has, I think, for 10 years. 50% of publishers went to the wall year on year. That's how. That's what disruption really looks like. You know, the whole market just disappeared. So whatever industry you're in, the more you think it can't be touched. Hold my beer.