A short transcript excerpt from a September 2024 discussion (YouTube) about ethical responsibilities around AI-driven change, focusing on risks like misinformation, deepfakes, commercial misuse, degraded content quality, and how practitioners should build responsibility into technology development and deployment.
But we have a responsibility to make sure that that change is positive, because we can use this change or any change, you know, to, you know, to kind of drive sort of unbridled commercialism or, you know, kind of move towards a world where, you know, we're creating less effective content or more spam or more. We can use it to create deep fakes. You know, lots of people are creating, you know, bad actors will act badly. So we've got to build this responsibility through this change to also kind of ask ourselves, what can we do to make things better, to actually improve, you know, everything from the work we do to the outcomes of. Of, you know, of. Of the technology, which I think is really interesting.
I think so too. I think just look at some of the content that's being put out now. Saw some clips over the course of the Euro competition of Gareth Southgate effing and blinding and cursing and saying that he was the G and somebody had done a really, really poor job of deep faking it. There was no lip sync, really. The audio was pretty close, but it was hilarious content.
