Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

The evolution of copywriting in the age of AI

10 Sept 2024

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A short transcript excerpt from a YouTube discussion (by Tim Davies) arguing that technological change often eliminates some jobs but creates many new ones in different forms. The speakers use copywriting as a concrete example, suggesting that traditional copywriting work is shifting toward prompt engineering—crafting and refining prompts and editing AI outputs to accelerate creative processes.

And that's the. The research indicates that, you know, although certain jobs are taken away by technology, what often happens is many more jobs are created. They're just not the same ones. You can't tell what they're going to be because none of us can see the future.
But if you went back three years and you were a copywriter and you said, okay, you're going to be still writing copy, but you're going to be working, creating prompts and then finessing the output of those prompts. Like what? But copywriting is becoming prompt engineering effectively in quite a lot of areas, where it's just refining the way that you ask and model something in order to produce a high quality output to accelerate that creative process.