The Evolution of Game Development in Marketing

5 May 2025

Excerpt from a YouTube video discussion (May 2025) describing Pikapok, a company that builds and customizes games for brands to use in marketing campaigns. The speaker explains Pikapok’s business model—providing a suite of games that are tailored for clients such as Green King and JD Sports to engage customers between purchases—and introduces examples (skiing, football) used in recent promotions.

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