Speaker argues that project management tasks remain manual and need automation via AI. They call for fully fledged, discipline-specific AI assistants that support roles end-to-end (from ideation through execution), outperform built-in tool AIs, automate business processes (e.g., ad operations), and connect disparate systems to "connect the dots."
Project management aspect. Project management. That part obviously like still exists, but you know, for us, like we need to automate and smooth out like all of these kind of like processes so that they just happen because we're just kind of still very quite like manually making sure that those things happen. I think that, yeah, just. I think that, that we need to have some kind of AI tool that does that helps us in each and every aspect of, of the actual business itself. Because we're doing it like for, you know, pay advertising. You'll find that whichever tool it is that you're actually using to do it, they've got like an inbuilt one to an extent. And then you try that and you're like, okay, but I think, you know, like a fully fledged one that's there on the side that you, that you use that is actually better than the inbuilt one. I think per discipline is what you really need that assists and support your roles in the exact same way that I was saying helps you with the ideation just goes through to it. That's what we really want. And connects the dots between the other systems. Yeah, Yes.