Tim Davies argues cold calling still works if you have solid data, rehearse thoroughly, and take notes. He uses a ping pong ball analogy: 90 white balls are rejections, 10 gold ones are yeses. Keep calling and you'll hit gold.
because AI is moving at such a speed. The challenge with a lot of salespeople is that reluctance to pick up the phone because they've convinced themselves it doesn't work. But actually it does work. It works really well. If you know what you're doing, if you have good data, you know what you've done, you're doing, you've rehearsed it and you're willing to take some notes because the analogy that I always use is imagine you've got a box of ping pong balls and every, you know, is 100 ping pong balls and 90 of them are white and 10 of them are gold. And every time you make a phone call, you take a ping— this imaginary ping pong ball and you open your hand. Oh, it's a white one. Throw it away. That's a no. And if you get enough of those, eventually you'll get a gold one. And that's, that's a nice way of looking at it.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
