Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

The impact of AI on marketing and spamming practices

23 Jun 2024

Watch on YouTube

A short YouTube monologue (speaker: Tim Davies) reporting a resurgence of email spam reminiscent of 2007. The speaker says GDPR and Outlook spam filters had previously reduced spam, but recent AI (GPT) tools are being used to bypass filters so commercial spam is increasing. The speaker expects this phase to be short-lived and anticipates better, more proper uses of AI will replace such tactics.

What I'm finding at the moment is my inbox is filling up with spam. It's like it's nine. It's like it's 2007 again. GDPR never happened. My God, they're blasting me. They stopped blasting me for a long time because of GDPR and other things and Outlook was able to screen them out. Spam filters worked really well, but GPT is getting down the spam filters, so people are using AI tools to get around the spam filters to irritate me and anybody else in commerce in capitalism at the moment. I think that is short lived and I think it will soon be replaced by something better than that when people figure out how to properly use it.