The Power of Diverse Thinking in Creative Campaigns

But it's also the ability to bring in different views. If you've got an organization of 5,000 people and they're all operating in exactly the same way as the way they've always done, versus gaining the insights from a particular campaign within a customer, feeding back in an anonymized, aggregated way so that you're getting those insights and able to build on that and create new ideas and concepts. That is original ideation, but based on the insights that have appeared within the customer, that's hugely powerful.