The power of storytelling in short-form video marketing

I think I was listening to a podcast on the way over and it was talking about the. The focus on. Over. Over. What's the right term? Over. Investing in underpriced channels and really focusing in on social media content that is short form video, that storytelling. But rather than planning out to the nth detail, we're going to do this campaign. It's going to be this sort of video and then guessing what the market is going to think, testing lots of different content and then just going in on the stuff that's converting. And the ability for one story, because of algorithms like TikTok, to hit millions of people. Yeah. Whereas the previous 10 might have hit 10 people. Just because you've got it hit the right story.