Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

The Shift from Organic to Paid Marketing in Social Media

23 Apr 2025

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A short monologue discussing trade-offs between organic and paid social media strategies. The speaker contrasts time-intensive organic posting with paid reach as a shortcut, emphasizes choosing the right approach for desired outcomes, and references Gary Vaynerchuk’s high-frequency posting recommendation.

And I think social media is a great example of that where you can either do the organic, you can do lots and lots of posting kind of it's very time intensive or you can do the kind of the shortcut route if you want to reach that audience, which is pay money and reach them. They both have their benefits but really focused in on helping people understand why, what, what choice they're going to make. And when you start out like I did, it's time, right? It's always time to push those and build up as you go on. It's more I want to, I want to buy an outcome more than more than necessarily want to be a YouTube sensation or, you know, social active on social as many times as you need to be to be successful. Now, I'm a big fan of Gary Vaynerchuk, but his view is that you should be almost posting content incessantly.