Tim Davies explains how to connect Eventbrite and HubSpot so your data systems work together. The real bottleneck isn't the AI itself. It's getting your organisation's data ready to use.
If we can start building models where eventbrite data and HubSpot data are talking to each other cleverly, and we've got some good vision on what that data looks like, and then we can start injecting other data from the organization as well, all of a sudden, then we've got something that's quite powerful when we put an AI model over the top of it. And they're very much on that journey, and it's an exciting time for them. It's an exciting time for us to be able to do that. But I think that's a great example of data readiness being the biggest challenge, one that we're very comfortable overcoming, because we've done it so many times now.