What’s Your Unexpected Business Journey?

When I left the previous business, I didn't actually anticipate anybody would find me. I mean, I did call it James Murray Finance. So if you typed it into Google, you would Find Me or ChatGPT now, which wasn't around at the time. And so that was one of the reasons when it came to marketing myself, I very much just called it my name so people could find me if they wanted to. And I actually, I was pleasantly surprised with the amount of people that came out of the woodwork that when I did then launch came and found me to use my services, and that was really quite, quite pleasing. And I guess that was based on the foundation of the work I'd done before.