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In this segment, Kay Azmat explains why she left her previous company to focus on creating impact for small business owners. She reflects that her greatest joy comes from being in the trenches with entrepreneurs and helping them solve challenges, both big and small. Azmat argues that a group coaching peer‑group format is an especially powerful way to deliver that impact because it allows a moderator to guide discussions while participants hear solutions and feedback from fellow business owners who share similar experiences. This format builds a sense of community, trust, and camaraderie that she believes one‑on‑one coaching or consulting cannot replicate. She expresses enthusiasm for this collaborative approach and its ability to connect with multiple owners simultaneously.

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