Tino Urbina explains how to push security ideas forward when you lack authority. He covers problem-solution fit, timing, and whether the pain outweighs added complexity, then walks through networking tactics to reach decision-makers using the six degrees of separation concept.
Chapters
So there's, there's 2 things. First of all, is your idea worth pursuing? Right? And you got to understand the combination of the problem that you're facing, the solution that you're proposing, the timing of your solution, of your proposed solution, and the audience for your proposed solution. Right? So what I mean by the problem and the solution, number one, is the problem something that's just annoying to you or is annoying to a whole lot of people? Right. Is the solution something that is going to be easily adapted, that is going to be embraced by a lot of people so you can get across the, you know, idea adoption curve? Right. Or is it something that is going to make things even more complex and more difficult to deal with and people are willing to put up with the pain that they have rather than having to embrace new pain, even though if eventually your idea will make things easier, right? Then there's the timing, right? Sometimes a problem is only so big right now, but down the road, that problem may actually become enough of a problem to enough people that they'll want to make a change. So even if you've got the perfect solution right now, right now might not be the time to try and implement it. Yeah. Then you've got to consider the audience. How are you going to get it in front of the decision makers? And there's 2 strategies that I lay out in the book. The first is just 6 degrees of separation, sometimes known as 6 degrees of Kevin Bacon. Right? Who do you know that knows someone else that knows someone else that can get the idea in front of the decision maker?
