CAA Investing in Content Creators

If there was any indication as to where money is moving in entertainment, this is a really good sign. I'm Tisha Morris, entertainment attorney, and CAA just announced that they are opening a fund to invest in YouTube talent. Now, it's more interesting than that. It's— they're not just investing in the talent, they're wanting to become part owners in their businesses. Now, we've been hearing over and over and over how content creators need to be entrepreneurs. They need to have their own business, in which they are doing, and CAA is all over it. They now want to become part owners in, in exchange for— to help bolster their merchandise, their, their verticals, and so forth. This is what they tried to do a few years ago with the guilds, but that got struck down, that they can't be partial owners in the businesses, uh, in, in which— with the people that they represent. Now content creators do not have a guild behind them to protect them, so those agreements need to be