Tisha MorrisFounder & Principal Attorney, Legacy Arts Law PC · 🎬 Entertainment Attorney | Protecting & Empowering Filmmakers, Authors, Artists & Creators | Founder of Legacy Arts Law® | Legal Clarity for Creatives

YouTube Franchise IP

6 Jul 2026 · 1 min

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Entertainment attorney Tisha Morris explains why studios are buying horror franchises from YouTube and Reddit. Warner Bros. paid seven figures for Siren Head, while Spielberg's company, Amazon, and United Artists acquired Mandela Catalogue. Recent adaptations like Obsession and The Backrooms have performed well with Gen Z audiences.

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Well, the race is officially on to find the next big horror indie YouTube breakout. I'm Tisha Morris, entertainment attorney, and after the success of Obsession and Backrooms and the way those films were able to get Gen Z to the movie theaters, studios have been scouring Reddit and YouTube for the next big IP. And lo and behold, uh, Warner Brothers, uh, just purchased Siren Head in a 7-figure deal. And meanwhile, Steven Spielberg's production company, along with Amazon and United Artists, purchased the Mandela catalog. All right, each are kind of taking a different direction when it comes to director— to directing. And so we'll see how those films actually do and if this trend is already trended. But what I think is not a trend is new IP franchises.