Adapting Communication in a Changing World

21 Nov 2023 · 1 min

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A short talk by TJ Walker arguing that the communications landscape is rapidly shifting: traditional mass-audience events (e.g., the 2023 Baseball World Series) draw far fewer viewers than popular digital creators (e.g., Mr. Beast), and costly legacy media models (large team payrolls) are becoming less essential than compelling ideas and the ability to create and distribute content widely.

Chapters

The communications world is changing faster and faster every day. The 2023 Baseball World Series is on the air. Only 8 million people are watching the biggest baseball game of the year. Contrast that with half a billion people watching a Mr. Beast video. He routinely gets 100 million plus watching his videos. And yet $300 million a year is spent on the payroll for a couple of baseball teams that comparatively few people watch. The world is changing. You don't need a gigantic loaded pay. You need interesting idea. The ability and willingness to push, record and send your ideas out to the world.