Are you quitting fast enough? #Habits

31 May 2020 · 1 min

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TJ Walker (YouTube) argues that, contrary to cultural advice to 'never quit,' successful modern creators and entrepreneurs often quit failed ventures quickly, experiment across formats/genres, learn from mistakes, and double down only on what shows traction. He recommends rapid quitting, iterative experimentation, and improving the next venture based on failures.

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Are you quitting often enough, fast enough, and are you failing frequently enough? Now we live in a culture that says never quit, never surrender, never give up. Turns out, when it comes to highly successful people, that's just not true. Look at almost any YouTube star, TikTok star, or podcasting star today. They quit so many other different ventures, genres, styles. They kept on experimenting until they found something that works. We live in a modern environment where it's never been easier to try new businesses, new styles, new forms of communication. The key is often quit. Don't double down on a podcast for five years that has no traffic growth. Quit things quickly and work on what does succeed. Learn from every single mistake. Make the next venture better. That's the ticket to success.