TJ WalkerTJ Walker Success

Barry’s Right: The Real Opportunity Isn’t in Big Tech Jobs

21 Oct 2025 · 1 min

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0:33

TJ Walker argues that traditional big media jobs aren't the only path. Bari Weiss left the New York Times, started a Substack newsletter, added podcasts and staff, and attracted investors, showing how to build a media company from scratch with cheap tools.

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Don't waste time sending resumes to big media companies, or don't put all your eggs in one basket. The beauty. And here's where I will give Bari Weiss credit. She famously quit the New York Times and she just said, I'm going to create my own thing. She started with a newsletter on Substack. She then started with podcasts. She then hired other people. She did bring in investors. You don't have to get that fancy. But she built her own media company from the ground up using basically free tools.

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