A short motivational/advice piece by TJ Walker encouraging professionals to record and share a short video every day to advance their careers. Walker argues daily video lets you reach prospects, industry leaders, and clients — effectiveness depends on consistently pressing record and delivering useful content rather than polished entertainment.
Chapters
Do you really want to help your career in a significant way? Well, do this one thing. Make a video every single day sharing your expertise. Now, if your boss came in and said, hey, I've got a prospect meeting with you, with our number one prospect, you'd figure out a way of making that happen today. Guess what? You can speak to prospects. You can speak to industry thought leaders, you can speak to clients and potential clients every day. If you simply record your ideas on video and share it on social media doesn't mean thousands, tens of thousands of dollars are going to flow into you every single day. But at least there's the possibility of your message reaching the right person. But it won't happen if you don't push record. You've got to make content that's valuable to other people. It doesn't have to be wildly entertaining. It doesn't have to be 20 minutes long, it could be 20 seconds long. As, as you're sharing ideas that are interesting and useful to other people. You don't have to be good looking, you don't have to be funny, you just have to be useful.