Break Free from Discomfort: Master Video Communication Today!

24 Jan 2024 · 2 min

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1:34

TJ Walker (speaker) challenges the common advice from creators (e.g., Gary Vaynerchuk, Sean Cannell) that people who are uncomfortable on camera should avoid video and focus on audio or writing. He argues anyone can learn to communicate on video—drawing analogies to learning to write or swim—and urges viewers to become versatile because video is becoming the default form of communication and competitors are learning these skills.

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Gary Vaynerchuk is wildly successful. So is Sean Cannell. But they're giving out one piece of really bad advice. They're telling people, hey, if video is not your thing, if you're not comfortable, that's okay. Just do audio, podcast, write, blog. I'm here to tell you, if video isn't your thing, you can learn how to be great on video. If you've ever had one interesting conversation with one other human being in your entire life, you already have all the skills you need to be a good communicator on video. No one is born knowing how to write. You go to school to learn how to write. Nobody's born knowing how to swim. You get swim instruction. Well, nobody is born knowing how to communicate, talking to a piece of glass, a camera, a light, and ignoring other people around. But anybody can learn. So the fact that you're uncomfortable doesn't mean anything other than you need to learn. But you better learn, because your competitors are learning. And we are becoming a part of a world where everything is about more and more video. Video is becoming the dominant form of communication. It's becoming the default form of communication. So if you don't learn how to do it, you're going to be left behind. So get rid of this idea that, oh, I've got the face for radio, or I'm better off writing. You got to be versatile in every form of communication, especially speaking on video.