Break Free from the Time-for-Money Cycle

8 Feb 2024 · 1 min

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TJ Walker argues that selling time (charging for hours or days) frames offers around the seller’s needs and limits upside. He recommends reframing every business transaction around the value delivered to the client—what helps them—because clients care about outcomes, not minutes. By focusing on solution/value you can charge more and advance your career.

Chapters

Stop selling your time, you'll never get rich. You've heard the guru say that, but what does it really mean? When you're selling your time, Whether you want $8 an hour or $10,000 a day, what you're really telling a prospect, a customer, a client is me, me, me. Here's what I want. Here's what I think I want for my time. Really successful people focus on the solution, the value they are creating, because ultimately, that's what clients want. They're looking at this through the lens of what helps them. If you can deliver value to them, they really don't care how much of your Once you change that focus and look at every single business transaction through the lens of the value to your customer, you can charge more, your career can flourish.