Building Genuine Human Connections on Social Media

It's all about human to human. We're not about, we're not chat bots or anything like this. It's a human, it's a human to human connection. And for example, one of the things that we do is that we try and find commonality. So for example, TJ just is a great example of his forming commonality with me, which is the fact that he said that his name was Tim. Because immediately what I do is if I know there's other Tim's, I immediately I feel drawn to other Tims is something that we have as Tims and, and we start going through that process of knowing, liking and trusting somebody. So I know and like and trust TJ more because I now know his name is Tim. So, so one of the things that we can do, Elizabeth, is that your summary title on your LinkedIn profile is the most visible thing about you. And this is the same on any, whether it's on X or whether it's on Instagram or whatever. You've got a piece which, which talks about yourself. This isn't, shouldn't be about your products and services, it's about you because you are ultimately the person that owns that social media account. We're not interested in your company, we're not interested in your products, we're interested in you as a human being. And what you need to do is get your, we're trying to get you over as, as a person of interest. So for example, you might say that you're a marathon runner or you're a, you're a hockey player or you're, you know, an ice hockey fan or, or whatever it is. Because what we're doing is that we're trying to build that, that, that human connection. My partner, for example, she used to be a rower, so she talks about the fact that she used to row. If you come to my LinkedIn profile and please, people, please, you can come along and look at my LinkedIn profile. You see, you'll see that I have a summary title is very different from anybody else. And the whole point of that is to start a conversation. You need to be making sure that your social media platforms and Tim, I.

Will point out, we're going to show everyone your LinkedIn profile in just a little while. I know one of your main tenets is every social media platform is a little different. You have to know why people there and respect that. At the moment, Amazon is nice enough to let us go live right on Amazon and we're happy to be a part of the Amazon community. People come to Amazon for different reasons than going to Facebook. Typically, if they're on Amazon, they're ready to buy. Not only do they have their credit card out, it's already programmed into Amazon and they can click. With one click, they can buy it. So I want to do a segment now where we often invite our guests to do the free pitch. And what I mean by that is you don't have to wait for me to ask a smart question. I might just ask dumb questions. We want you to pitch, give your best pitch because you're a communication expert and you're good at writing nice headlines and posts and pictures and images for social media. But good old fashioned speaking to people is often the most effective way to really connect and be social. Because when you think of socializing in the real world, you think of talking to people one on one. So I want to, what I want to do right now is just give you three minutes, a minute for you to tell people how they're going to benefit from each one of your books and hold it up. We're here on Amazon. The people who are on Amazon are ready to buy. They're looking to buy. No fumbling around for the credit card or cash or pennies or change. One click and they can get it. So I'm going to exit right now for about three minutes and ask you to pitch your product. When we come back, I'm going to ask you to tell us what you were doing and why you were hitting certain things. We're actually going to dissect your pitch so people can learn how to improve their own pitch. Okay, you've got three minutes, starting now.