Building Your Audience through Social Media: The Path to Speaking Success

17 Feb 2024 · 1 min

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TJ Walker explains how to build a speaking career through social media. Gary Vaynerchuk spoke about wine and business, grew to 170 million monthly viewers, and scaled his speaking fees from $10,000 to $200,000 per speech by leveraging that audience.

Questions this video answers

170 million people per month.

Started at free invitations, then $10,000 per speech, then $20,000, then $50,000, then $100,000, then $200,000 per speech.

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Speaking today on social media in a video format and building your audience. Gary Vaynerchuk was not a famous speaker, author, expert or anything. He was a guy who started speaking a lot about wine. Every business advice and marketing advice, started getting invited to speak for free at business conferences. But the demand for him speaking went up so high, he could start charging $10,000 a speech and then 20 and then 50 and then 100, $200,000 a spe because he's so well known, because he reaches 170 million people a month through his social media. So that's how he gets his speaking gig.