Communication Revolution: Adapting to the New Era | Insights from the 2023 Baseball World Series

Sometimes in the world of communication, change takes place and it's so big, it just boggles the mind. You can't get your head around it. That's happening right now with the 2023 Baseball World Series. This is traditionally one of the biggest events of the year. Huge, huge ratings. And this year, only 8 million people watched this World Series of Baseball. Why is that so significant? It's because the two baseball teams involved have a payroll combined payroll of almost $300 million. And only 8 million people are watching the game now. This is compared to half a billion people who watch a Mr. Beast video. That's what his most popular video ever received. He routinely gets more than a hundred million people watching his videos. Only 8 million for baseball. Remember, Mr. Beast was just a kid in his bedroom with a laptop and occasionally a cell phone until a few years ago. And the whole communications world has changed so dramatically. Gigantic organizations with huge bloated payrolls no longer have the advantage when it comes to capturing attention. If you have an interesting idea, especially if you're entertaining or clever, you don't have to get a big Hollywood studio or baseball league or anyone else to give you the stamp of approval. You can simply create. Now reach out to the world and grab your audience. Times are changing. Advertisers are sometimes slow to realize, hey, all this money we're putting here isn't really where eyeballs are anymore. But that doesn't mean you have to wait. You can decide right now. Go to where your customers are, your prospects, your clients. They're online. They're waiting for interesting ideas from you. They're not necessarily sitting back in the La Z boy with a can of beer and switching channels any longer.