Digital Clones Are Becoming More Life-Like Every Day

TJ Walker demonstrates his AI clone built on Delphi, which analyzes images, conducts mock interviews, and handles foreign languages. He discusses the ethics of recording customer data to train clones and mentions free and paid pricing tiers for building your own.
Questions this video answers
August 29, 2024 (host says "we are live August 29, 2024").
Delphi (referred to as Deli AI / Delphi AI).
About $500 a month (host states "What I'm doing with Delphi is costing me about $500 a month").
Host refers to the course listed at about $197 on one platform; a promotional coupon can make it $9.99 in the U.S. (other countries may see ~$5). The host also mentions free, $29, and $99 tiers on the platform for different features.
Chapters
Digital clones, they scare some people. It seems like the end of the world to some. Some people think that it's unnatural. It's weird. Maybe we're. We're messing with things we shouldn't. Why do clones scare so people? Some say, oh, it's no big deal because it's just reading a script. It's not really doing anything that important. But here's what's fascinating. Clones now have the ability to not just talk like you or me, but to see you, or at least capture images of what you're doing and give you feedback. Let me introduce you to my clone. This is tjwalker AI and it is a clone. I want to be very upfront on that, and let's go ahead and. And just do a test. I'm going to do the video version of the clone, and I think you may be surprised by a couple of things. You see, I know I was when I saw it for the very first time.
Hi, I'm TJ's clone. How may I help you communicate more effectively?
Hi, tj. I'm getting ready to go on a job interview, and I want your opinion of how I'm dressed. What do you think of how I am dressed for this job interview? Is there anything you think I should do, perhaps a little differently?
Absolutely. First, make sure you research the company thoroughly. Understand their mission, values, and research.
Oh, sorry, tj. I'm asking you, what do you think of what I'm wearing? What am I wearing? And do you think this is good for a job interview?
Your suit jacket and light blue shirt are spot on for a job interview. They convey professionalism and confidence. However, the white cap might be a bit too casual for most interview settings.
So you can see it. Okay, I'll take it off now. I do like to be cool. I am going into an office interview later today. Would you recommend that I dress like this?
Your suit jacket and light blue shirt are perfect for a job interview, conveying professionalism and confidence. However, the sunglasses might come off as too casual and could be distracting.
Okay, the glasses man. Now, sometimes I do get nervous, and I have a bit of a nervous tick. Number one. Do you have any tips on how to stop doing nervous, fidgety things with my hands? And what do you actually see me doing?
I already gave them.
Okay, I was just gonna ask.
I see you pointing to your nose with your right hand. This kind of gesture can come across as a nervous habit to minimize fidgeting.
Okay, we're gonna. We're gonna pause there for a minute so that to me is. I personally found that fascinating. I want to bring in our other colleagues here. Barb Tomlin is with us. Dave Bossert and a few others just wanted to get your reaction. And my good friend Brad Solomon is with us today. Brad, glad you're here. Hope things are great in Colorado for you and your family. So, to me, that was an innovation, that the clone can actually give me feedback on the body language, what I'm wearing, you know, gestures, things like that, because I didn't think that was going to happen for the next year. Barb, Dave, any reaction you have right now?
I was very. I was very impressed, tj, with the fact that it recognized the. The cap. Because the way you had situated the cap on your head, it was. It was noticeable, but it wasn't very, you know, you didn't pull it down, you know, and have the brim just above your. Your brow, and you could really see the dome of it. It was sort of sitting back and. And sort of thinner. But the fact that it recognized it I thought was very impressive.
The cap was thinner or my hair was thinner?
No, the cap was.
The cap was.
But. But that was very impressive that it recognized the. The cap. Clearly. Seeing the sunglasses was a lot easier because of the contrast of the dark glasses against your lighter skin.
Yeah. Now, again, some people could find this spooky or freaky or weird. I view it as a helpful tool. My clone is not going to just knock on your door and start observing you without your consent. It's only going to respond if someone has clicked and is asking for feedback. Brad writes in from Facebook. I love the fact that your clone can see us. Now, here's what it can't do, because I did test this. I was talking to my clone and I said, hey, clone, what do you think of my eye contact? And I'm clearly darting my eyes, looking nervous, which would be horrible for a job interview or a TV interview. The clone cannot detect movement at this time. What the clone can do is capture a still image, upload it, analyze that still image. So that's why you can see a hat or glasses, but it's not yet able to see. Like, if I'm moving my hands too quickly, it can't see that. It was able to see that I was touching my nose. So that part was valuable. And our good friend Cesar has joined us as well. And, Cesar, I especially am happy you're here, but I need to do. And Madhav has joined us. Madhav, good to see you today. Joining us on YouTube here's I want to do a test now on the audio portion of the clone. What I'm trying to do with a clone is be interactive with you and anyone else who's looking for help in communication skills or personal development skills and wants to have a conversation, a training, a mock interview, and I'm not available and they can talk to my clone and to do it in a text format, an audio format or a video format. So what I want to do right now is we're going to test this. By the way, you can test it as well if you want. If you just go to tjwalker AI, you don't even have to give a name or an email address for the text version. For the audio and video, you do have to give an email or name, but it's completely free until you've hit a certain number of minutes. So we're going to go ahead and call this clone and oh, you know what, I'm going to access it from a different place. Here's what I'm going to do. Well, let's see if it works because I have this on an embed on my website and it might not give the language capability. So I may need to switch over to another spot. We'll see this in just a moment. Again, I'm using the Deli platform, Deli AI. There are other platforms out there. I haven't found one that is specifically geared towards subject matter experts who are not artificial intelligence, you know, computer scientists. I'm sure they're going to be more out there. But as far as one that does the text and the audio and the video, I haven't found anyone other than this. So in my most recent course that just went live on Udemy two days ago, I talk about the principles of building a clone, but I'm using it. I'm building a clone on this Delphi platform. And so here's one of the situations we face right here. I'm getting some kind of, you know, the swirly arrow and it says not responding at the top. So let me just start over. Sometimes that's the best, but I'm going to take it the share off for a moment. And Barb, I think I violated one of your core principles, which is when you're on streamyard, you should close all your other web pages and all your other browsers. I think I made the mistake of having too many open. Brad writes in and says, please answer when you have a moment. Can I record my customer service team speaking with my clients and use the calls as a Data point to teach the clone. So there's a couple of ethical issues there and legal issues. It does vary from state to state sometimes and I'm now having my entire screen go fuzzy and I'm still getting the swirling so I need some recognition. Are people able? Cesar, I see you moving. Can you still hear me?
Yes.
Okay, so I'm getting just very weird. I'm going to try to refresh it.
Oh, Google's going to crash on you. Oh dear. So what's happened is it's crashed for him. He's gonna need to go out and come back in the studio. He's frozen.
Well, that was weird. So I got knocked out and. But it didn't end the stream. So I appreciate people being, being patient. Let me address and I don't know why it's showing. There we go. Let me address Brad's question because it's, it's a very important question and I want to give it proper attention. Again, Brad asked, can I record my customer service team speaking with my clients and use the calls as a data point to teach the clone? Certainly. A lot of corporations announce when you're talking to customer service that calls may be recorded for training. And by announcing it up front, I believe they fulfill the legal obligation. And so there's no deception. There's no, there's no recording people against their, their will. You sort of know, okay, we're recording this for training purposes. So you of course could speak to your own lawyer about it. There are differing laws in states as far as whether one party or both parties have to know if there's a recording going on. But I do think that more companies are going to be doing it and attempting to do it ethically by alerting their customers. Because yes, you can in fact train your clone to answer the way you would. One of the things we're seeing people using clones for is customer service. One of the things I do on my own website, if you go to my main corporate media trainingworldwide.com website, you have an opportunity to talk to my clone right away. So if it's three in the morning and I'm asleep and you want information about, do you do day long workshops? My clone can talk to you by video, by audio or by text communication. And it is trained in part because I have recorded conversations and training videos and books. So it, and uploaded documents of training proposals into it so it knows how. I think. So yes, you're definitely going to see that. Now I'm going to try to go back to my clone. This Time, I'm going to attempt to speak to it in a foreign language because I do want to be useful to people on their terms. One of the problems now with so many experts in the world who get a certain level of following, if you want to call it fame, notoriety, success, is quite often they are based in the United States, Great Britain, and unfortunately, people around other places in the world have to bend to them and do everything in English. It's not really fair and it's not convenient, and it doesn't necessarily work if that other person doesn't speak English. The beauty of digital clones now is many of you saw with the latest demonstration several months ago from the latest product from OpenAI, is that it can do simultaneous translations that sound pretty good. So we're gonna. That's the theory. It is certainly not perfect yet. I'm going to do a demonstration right now and I don't know what to expect. I'm going to pull up my clone that helps people with communication skills, and I am going to attempt to speak it to it in broken Spanish and then see how it answers. Cesar, you are fluent in Spanish. I'm going to ask you to critique it. And I don't want you to hold back. I want you to really give a fair assessment of does this person does it even. Is it just nonsense, gibberish? I have tested the version of the clone in Chinese and it was only speaking nonsense according to a native Chinese speaker. So let me go ahead and share the clone. We're going to share the audio. We will do the. The phone version, not the video version. Right now, the phone version and the text version do have the foreign language capabilities. So I'm going to go ahead and. Let's see. Is that okay? We don't want to do that. I'm going to hit call. It's set on English. Now I'm going to go ahead and put it on Spanish. I'm now going to call my clone me, clear up my screen and apologies for my broken English. La practica constante es clube para measurar cualquier habilidad Segundo puede que no estes recipiento retroalimentacion adequada escrucial. Tenera al ghien que de criticas constructivas tercero la confianza juega un papole norme.
Si nocres entus habilidades Serra difficile demostrar competencia.
Okay, now for the evaluation. Cesare, on a scale of 1 to 10, with 1 meaning complete gibberish.
That is.
That is embarrassing me and 10 being this sounds like a perfect fluent native speaker. What score do you give that?
Seven.
Really? Okay, well that's.
Let me explain you answering correctly. The it understood what you were asking and it gave you the answers. What needs to improve is a bit too fast. Only someone very fluent on Spanish could understand it. There is not enough pauses on the responses. The accent is not there yet. Initially it started with a good solid native Spanish accent. But as it got towards the end, it started to sound more like an American trying to speak English. I mean, Spanish okay, but overall I think it's good. I would even go with not changing the accent necessarily, but just changing the speed.
Okay. This is a work in progress. This is evolving every single day. And again, we are live August 29, 2024. As recently as yesterday, it was not giving its introduction message in in the foreign language. It was giving it in English. Then if you spoke to would then speak in the language. So this is changing daily, if not hourly. Yes, but I mean for me as a communicator, I've always been hampered by the fact that I only speak English. And we live in a big world with 8 billion people. And yeah, there are a billion or so English speakers. But most of the people, English is certainly not their first language. Wouldn't it be nice to speak to people on their terms? And that is the promise of these digital clones, the audio and the video. ZMI stands by or is saying hello. Yes, if you have a question, let us know zmi, let us know what your questions are. And Matav, Brad, others with us. If you have a question in any language, let me know. Now, what I don't think I can do because of the technology, Cesar, is turn my clone on and have you speak to it. I may have to rephrase, but let's just do an experiment. It didn't work yesterday, but it might work today. So I'm going to turn my clone back on in Spanish. I. I want you to ask it a question. If it's silent for more than five seconds or so, then I may. Then we'll have to just stop. Okay. ZMI says, why don't you make your own? Are you using AI and another provider? So ZMI wants to know why don't make my own. And you're begging me not to be dependent on Delphi. Okay, fair enough. The reason I don't ZMI is I know nothing about technology. And I've tried before to be the CEO of a technology company and it got very expensive and ugly quickly. So I've tried to do that with apps. I did that initially when I entered the online training world. Hired a team of developers from another country. This is back in 2000, so we're talking about almost a quarter of a century ago. And I'm not a good man. In order to be a good manager of computer scientists and computer programmers, it's really helpful to know a lot of fundamentals yourself. And that's just not my forte. Plus, it's a lot more expensive. What I'm doing with Delphi is costing me about $500 a month. They have a program where you can start for free. Now, you can't start the video for free, but you can at least get in the game and have a text version of yourself as well as an audio version. They've got free versions. They've got a $29 a month. I think a $99 version, that's what you could do. So you're saying ZMI hire people to do it. This is an amazingly complex thing. I wouldn't even know how to begin telling people all the things I need. So am I open to other ways of doing it? Sure. And Brad, thank you so much for stopping by and say hello to Colleen and the kids for me. Thanks for stopping it. ZMI says you're not marketing it correctly. Well, I've just started. I'm trying to build the thing first. Part of the way of marketing it is by going live, as we're doing now, on Facebook and LinkedIn and YouTube and. And half a dozen other places. So that's a part of the marketing. Part of the marketing is I now have a course on how to make a digital clone that just went live on Udemy. But I certainly don't have all the answers. So if you've got other suggestions, feel free to send me an email. Or if you want to join us live on screen, all you have to do is. We didn't post the link. I don't know how to do that. Barb, if you're able to post a link, would be much appreciated, but let's call the clone again. Cesar, I want you to attempt to ask it a question in Spanish. It might not between coming out of the speakers and back into the microphone. When I've tried that in the past, it didn't work. But let's just give it. Let's just give it a try.
Hola, clone. Quiero saber como puedo escribir mejor.
Okay, clone. Thank you so much for Trying but we have a technical problem on our end. Okay. So that has happened before and I don't quite know how it differentiates but if I'm here speaking into my microphone, it hears me and answers. I did not have you on an earpiece even though I should but you were coming out of a speaker. That sound was then going into the microphone and for some reason it is not picking up.
I think it's probably establish a link, an actual link when you call it in. So any exterior sounds are probably ignore and just listens to, you know, to the main voice. But I will try it later on and I'll let you know.
Okay. Yep. And please give it a try again. You can, you can do go to TJ Walker AI and you know, I should go ahead and provide a link to my new course because you know I sometimes get in the habit of, you know, the cobbler's children wear no shoes in that. I teach people how to promote. Promote themselves. Sometimes I forget to promote myself. So I'm going to promote my latest course on how to make a digital clone. Because what I have noticed is it doesn't matter if I'm at a cocktail party or a dinner or bumping into a friend at a cafe, whether it's New York or here in Florida, when I show people my clone, the universal response is wow, that's incredibly cool. I want one of those. And that's what prompted me to pretty quickly and aggressively try to be the first to market with a course on how to make how you can make your own digital clone. So I've just made the course. I have. It's. It's going to be. It's listed it, I think 197 bucks on one platform. I'll be having it on my own platform as well. I'm going to post a.
Yes, I put the course in the links that went out to these destinations that you're allowed to send the live is supposed to be at. So the, the raw course link is already there if you look over in, in the comments.
Oh yes, I do see it. Great.
You're one step ahead of me.
Did you want to say something, Bar?
I don't, I don't know if there are sales going on right now or what or if there was any incentive to mention at all, but I think there was this sale.
There is a big sale going on with me right now, but it ends at midnight tonight. The coupon that you just posted will be valid for the next three days. So.
Okay, I didn't vote I did not post the coupon. I just posted the raw link to the.
Oh, okay, gotcha. All right, so let me go ahead and post the.
If you want a coupon link there.
That'S the, that's what will give you the. The course for $9.99 in the U.S. now, my understanding is certain other countries it might be available for $5. So it's a little bit different. Oh, thank you for doing that. It's a little bit different in each country. Cesar, you had a comment?
Yes, I'm taking the course. You send me a link and I found a course so far breathtaking and is a. It's an easy course to follow. I, I think it's great to take the course. And I mean at 999 is. It's a bargain. Now I'm going to take the course through. I'm going to take a few probably days to take it because I have to fit it into my schedule. I necessarily don't feel that at this time I need to have my own interactive clone. I already have a clone that can do my videos by me inputting them, the script, etc. But in the future, as my company grows, I can see having a clone that can answer for me in case that I'm not available.
I do see that as a huge use need for someone running a company because, well, let's just talk about your website. I mean, if someone could go to your website and just talk to what looks and sounds like you and say what kind of ingredients are used in your salsa? Do you use preservatives? Is it organic? I mean, there's someone might want to have a conversation for 40 minutes, would never in a million years want to take up your time personally. But it, but if they've got nothing else to do, it's a, you know, Saturday at 3 o' clock and it's raining out, they're thinking about what they want to have for dinner. They might want to talk to your clone for 40 minutes so they could go more in depth.
Oh yeah.
Even if you were to be available for every customer prospect for 40 minutes, which at some point there's not enough time in the day. So I'm thinking that might be a valuable use case for you. Plus, as you, as you have more employees and they want to know what's the Cesar way, what's the Cesare thinking for them to be able to access at any time? Because a lot of times, especially if you're not there in the same room, an employee's thinking, oh, do I really want to bother the boss. They might be busy. Let me just guess. But if they could go right to you to ask questions, then there's no stumbling block, there's no barrier, there's no gate. So it might be possible. Hey, Zmi, in answer to your question, just send me a quick message on any of the social media platforms. We do have some scholarships available, so we'll figure out a way to make it work for you. But I can't do it right here now. But go ahead and send me some communication after this, or do it right now and I'll take care of you this afternoon. So, Cesare, here's part of my challenge is I do talk to a lot of people who, from my perspective, they own their own company, they're a business professional, they have to answer a lot of the same questions every week, and they have to repeat themselves, whether it's to a client, to a vendor, to a customer, to a distribution partner. They're having to say a lot of the same things, repetitive way a new client pitch. So my frustration is, to me, it's so obvious this person could benefit from a clone. But a lot of people still think, well, it's interesting, but I don't really need it, why would I need that? And to me, it could be, it's not just a time saver. Number one, it's a way of helping people more. And number two. But number three, it creates more meaningful actual live conversations. And the few people I've talked to had clones confirm this. They say, well, the olden days, a meeting with a prospect, we're starting from scratch. They don't know anything about me. I gotta say the same old things now. If. And we're talking for an hour on Zoom now a prospect has come in. If they've already talked to my clone for a half an hour and now we're having the live, face to face Zoom meeting. It's automatically at a much higher level. They already know me. I've already established authority, I've already established expertise. So they're much more respectful. The whole conversation is at a higher plane. And that's. So it's helping everyone. The person got a whole bunch of questions answered quickly, at their convenience, maybe when I'm asleep. And now we're able to. The whole initial meeting sort of evolves into the consultation phase, almost like they're already a client. So it's, it's not simply a matter of create your clone and you'll never have to talk to a human being again. That's That I think is the sort of the strawman argument as for why you shouldn't have a clone. No, it can actually create more one on one conversations. I mean, I've noticed that already because, you know, if I'm at an event somewhere and someone knows I have a clone and I show it to one person, all of a sudden I'm surrounded by half a dozen people who want to see it, talk about it and ask questions. So it, it creates more interest. So do you, what else do you think is holding you back? Or just you got a million things to do anyway? And this is interesting.
I know I'm just loaded and I want to go through the course, finish the course, know how to do that, and then I will decide if at this time it's a good idea to have it on my website. Yeah, I might do a test to see if it really brings any results. It can really help me. My website is very simple. It's very easy to buy. You know, most of the questions I, that people answer are there. However, the clone can be more explicit and create that sense of conversation. So I'm, I'm open for it. But right now I got to take one set at a time first, learn about it and then go from there.
Well, there is plenty of time. I don't think there's any huge downside of not doing it because your competitors aren't doing it. This is so new. Basically no one's doing it yet, or very few. You could count on a few hands the number of people who are doing it. I do think that like with a lot of social media platforms, a lot of new technologies, people who get in first, if it does take off, are going to get a lot of benefits. The people who earliest on TikTok, WHO and Twitter, who stuck with it, grew to millions of followers and often, you know, had, you know, millions of dollars of windfall because of it. Yes, but it's. There is risk. The people who got in first in clubhouse and spent a lot of time and energy and money, what good did it get them? People moved away from it. It was a fad. I don't think digital interactive cloning, especially video cloning, is a fad because it's not just a platform. To me, it's an entirely new way of fostering human interactive communication. So it's a way of having one on one style conversations that is completely scalable. That's never happened. As much as I love YouTube and social media, someone watching this later, when it's on demand can't just Ask a question of any one of us. The video's made, it's posted, it's linear, it's pushed out. Same with the online courses. It's linear. It's a one to many form of communication. And traditionally, what people value the most is one on one in person.
Yes.
And one. And after that I would say one on one through zoom. If you're going to hire a new employee or a new consultant or a new advisor and you're in different countries, it's pretty rare these days to hire the person just through text. It could happen, yes. Rare to do it through phone.
Yeah.
You want to see them? You're going to have a live Zoom call for an hour. If you're talking about some investment of spending thousands or tens of thousands of dollars, you want to see them, you want to hear them, you want there to be one on one style conversation. Well, that's the beauty of these digital video clones is it really simulates that one on one style and it personalizes it. That is what makes it so valuable. I want to do another quick demonstration in a moment, but I'll just toss it out to any of you Zmi, others who are joining us on live and any of us here in the green room. Cesar, Dave and Barb. If you have a particular question or experience you want me to sort of put to my clone, because my clone can do a simulated job interview as well. It can do a simulated media interview, it can give you a coaching session. So it's not there to just answer questions. It can really do pretty much anything if you were to call me and you just scheduled a one on one time slot with me. What it can't do yet though is analyze your movement, your body movement as I talked about earlier. So I'll give you time to think about that. I'm going to go ahead and switch back to the. You know what, let me just test and see if it is starting in other languages because I did test as recently as yesterday and my clone, my audio clone was not, was not communicating in the first introductory message in the foreign language. Let's just see what it says. If it's willing to speak in Chinese because it's Chinese capabilities. As recently as yesterday, it just didn't do anything. Let's see if that's improved. Nihau tj. So I don't know if that's making sense, but I, but I do have some in laws who only speak Chinese and I'm gonna have them see if they can have a conversation with me now. It might. Might facilitate conversation there. So that'll be fine. Again, if you want to test out any of these, feel free to go to tjwalker AI. You can do that. And I have. Let's just talk about organization. This is something, frankly, I would have liked to talk about more in my course, but I was trying to keep my course short. So let me just go over how I have it organized. I have one main clone where I have uploaded all of the knowledge that I have put out to the world in terms of books, in terms of YouTube videos and online courses, podcast. I've then divided this into sort of five different versions of my clone. I have a communication skills coach, a life coach, one that is specific to job interviews, one that is a more narrow, niched communication coach for media training, and one that's supporting information about my. My courses, websites, things, things that you were coming on and you were just looking for information for a proposal on media training. So they've all been given slightly different instructions. The Communications Coach 1 is designed to try to get you to rehearse some communication as quickly as possible. The job interview coach is designed to try to get you to practice a job interview as quickly as possible. Let's just try that one.
A moment.
Hi, I'm TJ Clone and your personal job interview coach. Let's ace your next interview. Let's practice interviewing now.
Hi, tj. I have a job interview on next Tuesday. I'm meeting with Cesar, who is the CEO of a very prominent salsa manufacturing company in the west coast. My interview is going to be on Zoom. I'm. I'm interviewing for the position of being his marketing director, and I wondered if you could give me some tips on how I can come across and then if we could just go ahead and do a sample interview. Can you do that and rehearse with me?
Great. Absolutely. Let's dive into a mock interview for the marketing director position at Salsa Manufacturing Company. I'll ask you a series of questions that are likely to come up and then I'll provide feedback on your responses. Ready? Let's get started. First question, can you tell me a little about yourself and your background?
Well, Shajar, I've had a lifelong passion for two things. Number one, communicating in all fashions, every medium. That's always been my love. And number two, I absolutely love salsa. It's the perfect food because it doesn't have fat, it doesn't have sugar, it doesn't. It doesn't have processed carbohydrates. So I think I could be really Enthusiastic about marketing positive aspects of salsa to the world.
All right, let's dive into marketing. You mentioned your passion for communicating in salsa, which is fantastic. Now let's tie that into a compelling narrative for your interview. When you're asked about your background, weave in your marketing expertise. For example, you could say, I have a deep rooted passion for communication and marketing. Over the years, I've honed my skills in various media, from traditional print to the latest digital platforms. My love for salsa isn't just about the food. It's about the vibrant culture and the way it brings people together. Much like effective marketing. Highlight specific accomplishments. Did you lead a successful campaign? Increase brand awareness? Drive sales? Be specific. For instance, at my previous company, I spearheaded a digital marketing campaign that increased our social media engagement by 50% and boosted sales by 30% in just six months. Now let's practice a follow up question you might encounter. How do you handle a situation where a marketing campaign doesn't go as planned? Take a moment to think about your response and let's.
Okay, let's, let's hop into that because that's certainly happened. We've all, we've all been involved in marketing campaigns and nothing works. I remember once I was working with a political candidate and he was kind of saying the very same thing everyone else was for this, this particular political office. And we didn't have enough money for polling. But I just started talking to various voters about what they wanted for this public office. Of the election accounts, it was the election supervisor and the previous guy had not counted votes. And there was all this, all this controversy about who actually won elections. So, so everyone said, we just want somebody who can make the machines work and count the votes. So I heard that and we created a whole new ad campaign designed to make him look like a mechanic. He'd actually been certified to work on the voting machines. So we filmed a commercial where he's standing with a wrench in front of the voting machine, truthfully saying, I'm the only candidate who can fix these machines, who's certified to work on these voting machines. I'll make sure your vote counts. We made the ad simple, didn't have a lot of money. It cut through the clutter. He won the primary, he won the general election and was in office for many years.
This, that's a fantastic result. It really showcases the power of an effective targeted campaign, even when resources are limited. Your ability to connect with voters and create a memorable, impactful ad campaign was clearly instrumental in his success. Success. It's a great example of how creativity and understanding your audience can make all the difference. Now, let's shift our focus back to your upcoming interview. Can you tell me more about how you plan to highlight your unique skills? So, tj, hold on.
Hold on there. Don't leave. And Dave, thanks so much for. For coming by. I do appreciate that. Let's. Let's ask Cesar if he has any questions. And tj, stay with us. Tj, Clone. Stay. Stay with us. But for right now, I. I want to know, from Cesar, other thoughts you have on this. And. And do you have any questions you'd like me to ask it to ask me. And do you see any possible use for this? I mean, you're not. You're not doing. You're not being interviewed yourself, but you could, in fact, rehearse interviewing other people if you wanted to.
I just. I'm mesmerized by the entire concept of the clone. But, you know, at this time, I really don't have any. Any questions.
Okay. And for. For anyone online with us and those who are popping into our green room, including you, Barb, if you have any thoughts on areas, you'd like me to test this, because there's certain things I want to test as well. But Barb, if you have any areas or completely different areas, Cesar, let me know. And Zmi, that goes as well for you. By the way, Luca has stopped by with spam, which is a type of pitch. The problem with spam is it's usually instantly available as just an annoyance. So Luca has stopped by promoting something best viewers on JM Bot. So, Luca, I'll tell you, if you want to come on and show your face and talk to us about whatever it is, I'd be happy to let you come on. That is a sincere offer, but don't just post things that are not relevant. That's not really appreciated, as I think you could imagine. Okay, let me show you again how I have my clone organized. So I'm in a particular package that is giving me five different versions of a clone. They call it instances on the particular platform I'm on of Delphi. So I've housed everything on my own website. And. And within the next week or so, it'll be on my own app. It'll be a TJ Walker AI app. Some people prefer things that way. And then you scroll down so you have an option of going for communication skills, life coaching, job interviews, media training, support, and information. They're all pulling from the same larger database of knowledge. Everything I've ever written or said. Basically it's got believe 14 million words of my content and maybe 15,000 different documents or files. I should say file. File could be a document, it could be an audio file or a video file. ZM asked, can we view instant replay? Yes. That's one of the functions that has just been added to this particular platform. And I don't know how complicated that would be. But that's a perfect example, ZM of why I'm not trying to create this from scratch myself. There's almost an infinite number of little tweaks and nice features you can add that take a full time team of a lot of engineers who are expensive, which is why I'm using an existing platform of Delphi AI and not building the whole thing myself. But I'll show you that in the next video we do of how you can share it, you can download it and ZM says that means you can create more content through that. Well, yes, my clone, if I give it a text, it can then make a whole video. That to me is not as interesting. There are a lot of companies that do that where you give text to a clone and it will look like you, or you can pick a different avatar or someone you think is better looking than you or you don't want to show your face. You can do that. To me that's not nearly as valuable as the actual conversation. Now I wish I could show you, but I want to preserve and protect the confidentiality of people who use it. But I'm able to see how real people are talking to my clone and Sometimes it's a 20 minute long video conversation and they're talking about their next job interview and what can they say in this tough situation. So it's been very heartwarming to see how much more helpful I think that is than someone just watching a a short TikTok video or a YouTube short with me giving some generic tip. Now I think I give a lot of good tips in my social media videos, but I think it's infinitely more powerful if someone can ask me a question about their specific needs. Let's just do the media training one and we'll do a quick sample.
Hi, I'm TJ's clone. How may I help you improve your media training skills?
Itj, My name is Cesar for the purposes of this call and I'm going on Shark Tank next week to promote my salsa company. I'm going to be looking to sell 30% of my company for $2 million. And I wondered if you could give me your best advice for giving A new business pitch Seeking investment When I've got a limited amount of time, this is like a three to five minute things. It's on tv. So give me advice on how to pitch effectively on Shark Tank.
Cesar all right, Pitching on Shark Tank in three to five minutes is all about making every second count. First, start with a powerful hook. You need to grab their attention immediately. Think of a compelling story or a surprising fact about your salsa company that will make the shark sit up and take notice. Next, clearly state the problem your product solves. Be concise and specific. For example, many people love salsa, but struggle to find one that's both delicious and healthy. Our salsa is the perfect blend of taste and nutrition. Then showcase your unique selling proposition. What makes your salsa stand out in a crowded market? Highlight any unique ingredients, secret recipes, or health benefits that set you apart. After that, dive into the numbers investors love. Data, Share your sales figures, growth rate and market potential. Be transparent about your financials and show them why investing in your company is a smart move. Finally, end with a strong call to action. Make it clear what you're asking for and what they will get in return. For example, I'm seeking $2 million for 30% of my company. With your investment, we can scale production, expand our distribution, and make our salsa a household name. Remember, practice is key. Record yourself delivering the pitch. Watch it back and refine it until you love every aspect of how you look, sound, and your message. What part of your pitch do you feel needs the most work right now?
TJ Quick question. Do you recommend I give them a sample and have them taste it? If they love it, that would be great. It'll be good TV if they're saying, this is the best salsa I've ever had. But what if they don't like it? Or what if someone's allergic? Or what if someone just has zero tolerance for any spice? Do you think it's too risky or should I give a sample?
Great question. Offering a sample can be a powerful move, but it does come with risks. If someone has an allergy or a low tolerance for spice, it could backfire. However, the potential upside is significant. If the sharks love your salsa, it could create a memorable moment and boost your chances of securing the investment. Here's a balanced approach. Bring samples, but also have a backup plan. You could say, I have samples here for anyone who'd like to try, but I understand if some of you prefer not to due to dietary restrictions or spice tolerance. This way you're prepared for both scenarios and show consideration for their preferences. How Confident? Are you in the taste of your salsa? If you believe it's a standout product, that confidence will shine through whether they taste it or not. Let's focus on refining your pitch to ensure it's compelling even without the tasting element. What part of your pitch do you feel needs the most work right now?
Okay, we're going to stop there. And then to answer ZM's question, can I is there a chance for a replay? It is now. It says view instant replay and share. This is a relatively new innovation that this particular platform Delphi added. So there it is. So I can, I can copy it and share it. I mean, let's say, you know, Cesar is not, you're not going on Shark Tank next, but let's say you were and you actually found that useful or you were doing PR for another executive doing it and so you could simply copy it and share it with someone. And it's also something that I'm not pushing my users to do it. But if people are getting a good call and they want to share it, that will help build my brand and help let more people know about my digital clone. So I see it as a good thing. So there's a lot of interesting features that pop up and it's happening, you know, pretty quickly. Cesar, I wanted to just get your reaction to anything there was it, I'm hoping you found it useful, at least interesting to you because my client was talking about you and your business. Not just giving generic information but any thoughts?
I found it very useful. Again, I'm completely taken by it, especially with the, let's say, the accuracy of the answer, how it prepares the answers and creates a very good argument. All of the suggestions are good suggestions. Is something that I would do is something that you find on a book. I mean this is fantastic. It has a lot of content and also from that content it can create a conversation. I am totally amazed by the technology. Congratulations. I keep telling you that and I don't know if you just keep trying, I know it's going to get better as we go.
Well, thank you. I do appreciate your, you know, sincere compliments. Much appreciated. It is frankly very exciting. I am enjoying it. But again, you never know with a new technology. I was very, you never know. I was very excited when I created my first online course in 1998.
Oh God. Yeah.
And 10 years later hadn't made any money and my first video online course was probably 2002 or three. It got good, good attention, you know, good write ups in the PR publications. People say oh, this is great. This is fantastic. I think I sold one and it was just way too early. I do think that everything involving AI is happening. Generative AI is happening much faster. I mean, AI has been around since 1955, but this whole generative AI, things are happening quickly. You know, Chat GPT got a million users in two days.
Yeah.
100 million users in two months. It took Facebook five years to get 100 million users. So, yes, things are happening at a much, much faster pace.
So things are happening, and it's all good. It's just amazing how the technology by itself can eventually, by you interacting by feeding information, can become literally another version of you. I see that when I interact with chat and with my own clone, when I go ahead and feed information, I frequently update my clone model so it has more versions of my gestures, and they're appropriate for him to use the right gesture for the right words to take the right point.
And with my clone, as you can see, you're seeing intentionally, you're seeing some movement. You're seeing face movement, head movement, body movement, chest movement, arm movement, but you're not seeing my hands. What? And thanks. Barb gave great feedback on that because one of my earlier versions, I brought in hand motions because, as you know, when I'm teaching people when they're going on TV or doing zoom, move your hands. The problem was it was moving the hands when the user was talking to me. Yeah, you're talking and I'm listening. And it was weird.
Yeah, it is.
As Barb pointed out correctly, it seemed like I'm doing hand signals to someone over here. Yeah. But we had to do additional versions where my hands didn't show up. So everything is a little bit different for clone versus a regular making a regular video or YouTube experience. But I do love the versatility of it. And I'll show another example of it because I personally get less excited about text because there have been text chatbots around for a long time. People have been able to write books for a long time, but there are some values to text. So I've gone into my media training version now. Let me dictate a question to it, Tj, I would like you to create a series of sound bites and messages for me. I am going on NBC's Today show to demonstrate my new brand of organic salsa, and I really want to get so many fantastic sound bites out of my mouth that other media reporters who are watching the Day Today show call me up, they quote me, and they just think of me as, you know, the Best food guy on TV since Emeril Lagasse. So I want you to give me. Now, using your TJ Walker 10 sound bite element structure, I want you to give me three messages. But then I want you to give me a dozen interesting, provocative, colorful sound bites for each message. So a total of three messages, but 12 sound bites for each one. So that would be a total of 36 sound bites. Please do that now. Okay, so I'm pretty good at creating sound bites and I'm pretty fast, but I'm not nearly as fast as a computer. And what I have started using this with clients and with other people in the industry. And the reaction so far has been this is fantastic because it just so saves so much time. It's not that you're going to use it word for word or just cut and paste and send it to a reporter, but by giving a dozen sound bite options, chances are pretty good that two or three will really be a good fit. You can always scratch off ones that are horrible, tweak some, maybe fact check some. But as a starting point. So let's just take a look and you just tell me if any of these seem like they could be remotely usable. Dive into a jar of our salsa, where every spoonful is a fresh escape. Not your average salsa. Ours is like a garden party. In every bite, experience the explosion of fresh organic flavors. Nature's best kept secret. So again, why are these seen as potential sound bites? Dive is action oriented. Every makes it an absolute fresh escape makes it, you know, more of an analogy, a bolder, more action. So there's five sound bite elements. Is that a good sound bite? I can't tell you that. There's no such good. There's no such thing as a good sound bite in the abstract. A sound bite is only good if it is a message you've decided you want to get across. So, Cesar, you obviously figure out what messages are important to you. From farm to jar. Chase the organic revolution in gourmet snacking and you know, play on the cliche from farm to table. So kind of a clever play on a cliche. Taste is, is action oriented. Revolution is bolder, more action oriented. Gourmet snacking, sort of boulder. So it, it's doing exactly what I asked it to do, which is, yes, give, you know, here's the abstract message. Now give me sound bites. So I'm very excited about using this for my, for my cloning and for my, not my cloning clients, my, my media training clients, your industry. Because if nothing else, it just Say, I mean, I could do these, but this would take me maybe not two hours, but I could easily spend an hour coming up with. With 36 sound bites. Oh, yeah, and I'm, I'm. I'm known as one of the fastest in the business. And this did it in 30 seconds. So that's where in this particular case, I wouldn't say the clone is almost as good as me or as good as me. I would say it's actually much better. It's actually much better in width and breadth. It's much superior.
Yes.
And to me, that's what's exciting is when we're using, because it's pulling from my expertise. I mean, it's pulling everything from the concepts that are in this book behind me. Media training A to Z, the one where my finger's pointing. It's pulling from my. It's not pulling from the Internet at large. It's not pulling from the New York Times. It's not stealing anyone else's copyright. It's pulling from my copyrighted material, but it's not violation of copyright because I'm controlling it. So that's, that's what I love about it and what's making it so useful.
It is. It is amazing. I'm telling you.
Now, ZM is asking questions like, how much have you made through UDEMY courses in total? I don't know if you mean from this particular course or all my courses. I mean, generally it is confidential, but let's just say it's.
It.
It's been very nice and it has become my. I mean, for most of my career in udemy, it was not my primary revenue driver. It was training in person, giving speeches, consulting. But certainly during the pandemic, a lot of regular speeches and trainings dried up and Udemy took off and did in fact become my primary revenue driver and is in some months the main revenue driver still. So I do think that there are lots of opportunities for making money as a content creator, and for some people, doing it as an online course creator is one of those. Now, there are plenty of people who are not course creators who make a fortune as a content creator. Certainly any famous person on tv, you know, they're probably not making online courses. Tim Ferriss, the famous podcaster author, is not sitting around making courses and he's making millions from his content. So it's only one way. I do think it's now become a more mature industry in that online courses have been around for 25 years and they really, really took off. You know, let's say seven, eight years ago. And then they had a massive spike upwards during the pandemic. Specifically, the months of March, April and May of 2020 was the best growth period for online course creators. Like a lot of people selling digital stuff ever might not ever get that rate of growth again. Are there still opportunities? Absolutely. But I don't want to make it sound like it's easy or get rich quick type of thing. It's not. And I do think it's much harder for many people in many niches to make money through online courses because there's just so much competition, so many people have heard about it. I benefited greatly from the fact that when I did my soft skills course, there was only one other soft skills course on Udemy. Now there are more than 50 or so. But it's very easy to win a competition where you have no competition or one. Peter Thiel, the first outside investor of Facebook, wrote a whole book on this thing. This idea of everyone talks about competition, you want to compete, you want to compete. He always says, no, you don't want to compete, you want to. You want to be first in your own category. When something is completely new, that's really the best way of dominating. You know, some people take that too far. You know, everyone has competition of sorts, but anytime you can create something unique and specific, there is a chance of benefiting. Right now, I am a category of 1. And occurs to me I've been remiss in not showing it. Right now, I am a category of one. When it comes to online courses on how to make an interactive video AI clone, I'm number one in the world on that because to my knowledge, I'm literally the only person to have a course on that topic. There are hundreds, if not thousands of courses on how to make a digital clone, but not the interactive clone kind. And that, that is the one that I personally find most interesting, most useful, most helpful, and where I think there's going to be the most growth. So I will just show that page for you right here. And I did use artificial intelligence to come up with a name, but on this one I use Chat GPT. Maybe I should try asking TJ Walker, the TJ Walker AI for a better suggestion. Because as I talked about in our last live session, it's a difficult thing to name because it's not just a clone, it's not just video, it's not just AI. And it's also, it's also interactive. And that's the sweet spot where I think there's the Most value. Okay, so you can see it's a, it's a brand new course. A number of people have been nice enough to rate it, including Barb. Thank you. But it usually takes three days to show up and the course only went live like a day and a half ago. So that's why it says just one rating. But you can see what you're trying to learn here, how to launch your own clone. Because I do think it sounds like hype and I, I'm sometimes reluctant to say things that just seem like, you know, BS hype. But I honestly do believe whether it's two years from now or nine years from now, every single person in the world who has a LinkedIn page is also going to have a digital clone. And right now it's sort of new and innovative and cool. If you have a digital clone, at some point it's going to get to the point where not having a clone is going to be like not having a LinkedIn page or not owning a cell phone. Yeah, there are people like that and some of them may be interesting and successful, but they're not. You're kind of sending a message that you're not really interested in engaging with the world if for example, you don't have a cell phone or if you don't have a LinkedIn page. So this is the sort of the marketing page. You'll see what it's for and then the table of contents. Now like with all of the, all of the courses on Udemy, they, they force creators to give some away for a, as a free preview, which is a smart thing. They let you taste it and get a sense of what you like. So let's just take a look at my sales video. Every course has a sales video. Sometimes people make it the first lecture as well. Let's just go and take a look. And imagine having a clone of yourself so that while you're sleeping or doing other things in meetings, your clone can have one on one personalized conversations with clients, customers, colleagues, prospects, anyone in the world 24, 7. And to do it in their language. Hey, I'm TJ Walker and that is what this course is all about. And wait a minute. Had a brain freeze. Not sure I'm doing this the right way. In fact, I'm having an off day. If only I could have a clone deliver this promotional video for me. Well, let's see what we could do here. Here's the DJ Clone. DJ Clone. I want you to now give me a promotional video that can be used to get people Excited about this course, Tell them the benefits of having their own digital clone. Of learning how to use this technology to communicate with people all over the world at any time. TJ Clone Take it away.
Imagine having a digital clone that can communicate on your behalf, boosting your productivity and extending your reach globally. This clone can handle client queries, provide training and even deliver presentations all while you focus on other critical tasks. Picture the freedom and efficiency this brings to your professional life. Sign up for our course now and unlock the full potential of your own digital clone. Don't miss out on this game changing opportunity.
Okay, tj, pretty good job. And not perfect, but pretty good. If you're ready to figure out how you can get a clone to start working for you like this one, then go ahead, sign in now. Okay, so. So what is a digital. Let's define our terms right here.
So.
So I don't know if that's a great promo or not. And I will tell you, I. I did it in one take. It was just an idea popped into my head and I did it in one take. I'll be the first to admit I'm not a great actor and I'm not a great comedian. I tried to put in a little levity. Obviously I was acting when I said, oh, I'm not having a good day, let me try. But I was just trying to make a point and to draw people in. Cesar, give me a. Give me honest feedback. Too cheesy, Too silly. What did you think?
Well, I think is great. Now those who know me like you and Barb and other people know that I don't patronize. This is just the way I am. I tell you what I see and what I feel. You like it, Great. You don't like it, that's better. Because I will make you improve. Now, I found that our best videos are the ones that happen from insight, from instinct. Because instinct has the ability to draw from our knowledge base, from our experience. And if we can just get on that camera and start talking about the topic, it becomes inspirational instead of scripted. And for the first take, this is great. And I think the first take is usually the best take when we are inspired and prepared to do it.
So I appreciate your.
You did a great job. Okay. I mean, don't change anything. I, I gave you five stars already review your course and I'm taking the course and I think is it comes in the right time and I'm taking it to get ahead.
Well, thanks for the kind words. This is. So that's the first video in the course, but it's also the pro, what they call the promo video. And just for people who aren't familiar with this, if you're thinking of doing your own course on this particular platform, what they do is for every course on the Udemy platform, if you find, if you, you know, if you just pull up the name or you're just clicking around looking, you're going to have a course that summarizes it. They call this the landing page. They all do the same thing. What you'll learn who is it for the table of contents preview description. Students who bought this also bought these other courses. So it's very nicely done. They tell you how long it is, how many students, the ratings are very helpful and that's nice. And then always to the top, right? There's a video to preview the course. So many people do use that as a way of deciding, is this worthwhile? Should I take this course? So a lot more people will see this video. Probably, you know, 20 times more people will see this video than see lecture 23. So it does make sense if you're course creator, to spend more time on your promotional videos to change them periodically. If your course isn't performing, it makes a lot more sense to redo your, your promo video, your ad than it does to change lecture 17. So it's, it's too new to really tell right now. The course is selling very well, but we're sending out promotional emails and it's brand new. So it's really too soon to tell if this video is particularly effective or not. But I do appreciate your kind words, so thanks so much for that. We have gone over our hour and I'm not. Wasn't planning on going later today, so we're gonna. You know what? The one other thing I do want to do is I should have done this before, but I asked Chat GPT for help with marketing copy and titling. But in retrospect, I should have asked both ChatGPT and my clone. So I'm just going to ask it right now come up with a better title for an online course than the following. Let's see what it comes up with. Because it's not too late for me to change the name of the course, so I just asked it for improvements and then I typed in or I cut and paste the old title. So Mastering Digital Doppelgangers, A comprehensive guide to craft in your AI video clone. So I, on the one hand, I like the alliteration. On the other hand, a lot of people don't know what Doppelgangers.
That's right.
It's a little too cutesy. And anytime you have to start putting extra dots above letters, you lose people.
Yeah.
Also more. It's also more characters than Udemy allows in its title.
Yes. And may I say, I think that that title will have a. Not a broad attraction, but a limited attraction because it would requires a people with more.
More.
More extensive English language to know what even double ganger means.
And I first heard German words.
Yeah, it's a German word. The first time I heard the word by a friend of mine that is making also a digital clone, I had to, I have to look it up. And it was good. I like to look it up words. But it's not a practical word. I think when you're trying to reach a broad audience.
Yeah.
Because who is going to Google that?
Yeah.
You know, people having to google your title, you're probably not selling. So the simpler the better.
Yeah.
So AI Clone Mastery, the Ultimate guide. So the problem, the problem with that title is there's already, you know what, Rather than talk about it conceptually, let me just show you how I think because it may be helpful to people. So if I just go to Udemy and I type in AI clone, you have 10,000 results that show up. I don't want to compete with 10,000. That's a losing battle typically. So that's the problem. I mean, that's why specifically put it's got interactive and I put, put in the, you know, the AI part because these courses are about how to make a clone that you have to give it the script. It's.it's not truly interactive because I checked all of them or as many as I didn't check all 10,000 but the ones that really seemed relevant and I didn't see anything else in it. So that's the problem with this first title. AI Clone Mastery. Create your AI video clone, digital clone. See, that's the challenge is what I find special about this, what's unique, what makes it interesting to me is that it can interact and therefore it can be like a private zoom call. A one on one private conversation. The hard part from a marketing perspective is that's a mouthful, a mouthful. Let's talk about it's interactive, it's AI, it's digital, it's a clone. You put all those things together. So that's the challenge for me as a marketer, which is one reason why I'm talking about it every day in social media places here making courses and you know, being guests on other people's talk shows for that matter. If you be know of any podcast or those of you listening, you have your own podcast would like to talk about this. I am actively seeking out opportunities to appear on podcast and other media outlets. So drop me a line and let me know. We're gonna have to sign off. Barb, any final words? I'll give you the last word. And Cesar, Cesar, any final comments from either one of you?
Well, I think while you were talking, I was. Had Udemy open in another folder and I was going through your exact title and so forth. And like you, I came the minute AI. When I put the AI in there, I come up with the 10,000. And that is so popular. I mean, you know, since, you know, 2020, December 2022. And I think, I think you're making too big of a deal out of it at the moment. Your, your issue is about marketing on and just getting the marketing done. And I think the title that you have, because everybody is talking about AI, Your, your most important keyword is interactive. And so the fact that, I mean, because if you put the interactive in there, then you get a different story.
Well, I, I partially agree with you, Barb, but with one sort of one splitting of the air, interactive is important to me. I don't think people are typing in the word interactive, and if they're not typing it in, it's not a keyword that's driving people to me or to my course. So that's, that's the challenge. I haven't figured out what the solution is to yet. Any thoughts?
I can't, Yeah, I can't go there because I'm working on another product, as you know, and it was all coming from, you know, entrepreneurs from marketing, sales background. And it's how to address the present. And so I have a little bit different approach on that than just being where you. What you're showing me today is where I want to be, but I have to get things done in the now, and it's. And in order to get them done in the now, it has to be something that they're familiar enough with that they're clear comfortable in being approached with that virtual presence of you. It's just like my avatar here really does look like me in real life. I mean, my face, I designed my costume and my face, I actually took a photograph from my face and that was implanted on the avatar. So it took my bone structure and everything I've taken from 20 some year period of time in my life. So it read my bone structure on that and to give me that result. And I've actually been testing because my avatar talks, there's eye movement and so forth and, and what I'm doing, but it's, it's not. They don't want to come out, you know, to the public on the forefront until certain things sink this summer. And that's kind of the way it happens in technology. Things are introduced in the fall. So we're coming along. We've come a long way, baby. And what you're doing is futuristic. And I, I have no, I wouldn't even, you know, waste my energy arguing with you. I would just say, get things done now. What can I do now? And where it makes sense for the typical small business person entrepreneur for them to invest $500 a month on a new technology for which they must learn how to use it. And you just think of all the hours you put into it. The majority of entrepreneurs don't have that level of resources to really make big things happen. And you need any product developer, you need cheerleaders right now. You need people who, hey, did you see it? I'm embracing it and so forth. So if it's, if it's that difficult, that's why, that's why when we looked at the YouTube video of the, of the developer of your product and getting a major, I mean, what a coup to be featured by a major news network. And then you look and it definitely is getting interaction, but it's negative, doubtful because it is the technology that they are, are totally unaware of. News media is making more negative stories about artificial intelligence than positive ones, and particularly in this season. So I think that, you know, you've come a long way. I think you're on the mark there, but I think that it's a little bit early.
Oh, it's definitely early.
For the majority of the folks. And I also think that you're on the right route for instructors, the interactive side of that, and coaches and consultants. So that particular market. But I do know in, and that's in your market research that as far as the volume, who are making the big dollars, it's not enough to carry the success, carry what's necessary for the success of that product just from that where it is today. And I, you know, you know, Brendan Burchard's testing it out. He. And he's someone I've, I've admired for a long time. There are people that are testing out Delphi. It's a great, you know, great, great potential in the product. But I think in Working in the now is how can I use it now and make it make sense right now? I think even if I were advising the president of that corporation, I would say, you know, you need the cheerleaders. So your level one product has to be pretty robust for what you have to offer now. And that would be consistent human style, eye movement so that it doesn't look fake. Fake. And the lip syncing matching, 100%. And if he gets those things down, yes, they're competitors, but he has the bridge that goes on to the greater things so that they can see their entire, if you will, their entire career moving forward, that direction. But he's building many more cheerleaders at that lower level to help him achieve that.
So you're talking about the Delphi CEO or the. And it is people. It is interesting people. It's, you know, the media can be negative because negative attracts controversy. More eyeballs.
Right, right.
There are a lot of people who just genuinely have negative feelings. Anytime there's new technology that comes up that represents some part of a human face, body or sound or voice. And that's always been the case when, you know, when the first phonograph played, people thought, oh, my gosh, the room is possessed by experience. The first time people watched a movie and a train was coming, they jumped out of their seats. They thought the train was going to kill them. So in a sense, there's nothing new about people being terrified about something that captures a voice and an image. I mean, there are people to this day in certain cultures that feel that you take their picture, you've robbed their soul. And, you know, people are entitled to that belief. I happen to think the positives far outweigh the negatives. I mean, do we want to go back to a day where the only way you experience music is to have the musicians in your living room? That's, that's the logical result. If you say it's always bad to capture, you know, some digital form or artificial technology form some aspect of humanity.
Barb.
Thought provoking as always. And I will say that I continue to research platforms looking for the absolute best, because I feel an obligation to my students, frankly myself, to be aware of the whole landscape. So part of what I do every day is look at new platforms and new technologies. I've got my Google alerts for AI clones, digital clones, interactive video. And so I'm looking at, you know, dozens of articles every day. There's. There's new ones popping up every day. I had a meeting with one firm the other day that specializes in video. They told me about a couple of new platforms based in Asia that I'm researching. One's about to launch, so. So I don't know who the best player is going to be. There have been thousands of online course marketplaces that have launched in the last 20 years. Literally more than a thousand. Probably at least 15 or 20 got serious venture capital. Almost all of them have gone out of business except for Udemy. And yet, frankly, its investors are not that excited because its market cap peaked at 4 billion. It's down to a billion. So anyone who was in initially has lost 75% of their value. And they're the only online marketplace, to my knowledge, that's been able to go public. So it's a tricky industry. No one really knows any one niche. I mean, there were a lot of people selling online books. As you remember, 30 years ago, every publisher was selling books. Stephen King was selling them on. Authors were selling them on their own website. And now Udemy is so dominated, it's kind of put everyone else out of business. Will that happen with clone platforms? I don't know. It may be that the platform is relatively insignificant. The technology is. Gets so versatile that every online creator just has their own thing on their own website and no one's even aware of a platform. It's just too early to tell. Hey, I have to thank both of you and everyone who joined us today for your time. We've got to sign off. I'll see you again soon. Thanks.
Take care. Bye. Bye.
Bye.
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