do you want to make big money

29 Jun 2022 · 1 min

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Short spoken advice from TJ Walker on how to become wealthy: identify real but unrecognized consumer needs, build products that meet those needs, and demonstrate their value. Uses the iPod and iPhone as examples of products people didn’t know they wanted until they solved persistent problems (carrying many CDs, needing portable computing). Encourages adopting the speaker’s approach ('TJ Walker habit').

Chapters

Do you really want to make big money? The secret is figure out what is something a lot of people really really want that they don't yet know they want and then make that thing and demonstrate its value. Nobody really knew they wanted an ipod or an iPhone, but it was created because it was making people's lives easier. It was meeting a real need. People got tired of carrying around 89 CDs and having to pull off the side of the road to find a laptop to use a computer. Figure out what people need and don't yet realize it and bring it to market. That is really the best way to become wealthy. Please follow the TJ Walker habit.