Every marketer has an incentive #shorts

29 Jun 2022 · 1 min

Watch on YouTube

0:53

A short YouTube monologue by TJ Walker arguing that marketers and psychologists have incentives to categorize people into personality boxes for profit, but individuals can instead choose and deliberately cultivate their own personalities through daily habits. The clip cites Dr. Benjamin Hardy’s idea that personality is not permanent and ends with a brief call-to-action to follow the speaker's habit.

Chapters

Realize that every marketer has an incentive to pinpoint you to describe your personality and figure out how to market to you. Every psychologist selling a book, everyone who is trying to sell a personality test to big corporations has an incentive to put you in a box. There's one person who doesn't benefit from this. You. You need to realize you can create your own personality. You can decide today who you want to be, and you can then cultivate the daily habits you need to practice to be the person you want to be. Your personality, as Dr. Benjamin Hardy says, is not permanent. You can create your own personality. Follow the TJ Walker habit.