TJ Walker argues that while copying successful people (Anthony Robbins' maxim 'success leaves clues') can help, methods that worked in one era (e.g., Robbins' use of infomercials) may not work today. He advises adapting strategies to current media (e.g., social media) rather than copying past tactics exactly.
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Anthony Robbins famously says success leaves clues. Meaning look at someone who's already really successful and then do exactly what they did step by step. It will often take you in the right direction. Well, that is true in many aspects. But also realize what works for some people in one era doesn't work in the next era or the next. Anthony Robbins, I mean this is no disrespect. I have a lot of respect for him. But he was successful in part simply because he first to embrace the medium of infomercials. Well, guess what? Infomercials don't really work anymore, certainly in the personal development space. So if you want to be just like Anthony Robbins, you've got to figure out how to do something to make your name that doesn't involve spending tens of millions of dollars on infomercials. So you've got to come up with a new twist. Maybe it's social media, maybe. But you can't do exactly the same thing that others did to succeed. If they succeeded 10, 20, 30 years ago, please follow the TJ Walker habit.