Government Media Strategy is Broken #analysis #news

I've got no problem with public officials using cameras. Use cameras to educate people, explain policy, use cameras to show how government can improve lives. But Sean Duffy is the transportation secretary. His job is not to become America's next lifestyle influencer with better hair and a cabinet title. At a time when families are struggling with gas prices, transportation costs, aviation safety concerns, and economic stress, He's promoting a reality road trip show. I'm gonna tell you, that's not public service, that's content. And yeah, Duffy looks good on camera. He's a handsome man. Donald Trump has noticed and praised his looks. Trump sees government staffing the way Bravo sees casting. Can he hit his mark, hold the light, and say something patriotic next to a truck with good hair? But the Transportation Department is not a pilot for a streaming series. At least it's not supposed to be. It's supposed to help people move through the country safely, affordably, and efficiently. This isn't leadership. This is government as a family blog. Ultimize.