Habit systems always beat habit one-offs #Habits

6 Aug 2020 · 1 min

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TJ Walker argues that motivation alone can't compete with corporate systems designed to shape behavior. Amazon, Netflix, McDonald's, and Coca-Cola bombard people daily with cues. Build personal systems that automatically produce the behaviors you want instead of relying on willpower.

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The biggest challenge of our times Figuring out how to have one offs beat systems. We are completely surrounded by systems trying to control our behavior. Amazon has a system of bombarding us with emails every day to buy more stuff. Netflix has a system of bombarding us with emails trying to get us to watch the next big show. McDonald's, Coca Cola. They all have systems to be in front of us, giving us reminders, cues to do what they want every single day. And too often we try to combat that with a one off of Let me get motivated to go to the gym today or Let me get motivated to eat a salad at lunch today. The one off that requires motivation is never going to beat the system. The biggest challenge you face and I face is figuring out how we create systems for ourselves to automatically do what we need to do.