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TJ Walker argues that repeating a lie to yourself works: tell yourself broccoli tastes better than M&Ms, pick it consistently, and your brain will eventually agree. Your preferences shift to match what you keep choosing.

TJ Walker argues that repeating a lie to yourself works: tell yourself broccoli tastes better than M&Ms, pick it consistently, and your brain will eventually agree. Your preferences shift to match what you keep choosing.
As human beings, we have a design flaw. If we hear a lie repeated often enough, we will believe it. Now, that can cause a lot of death, misery, genocide. But if you tweak it a little, you can make it actually work for you. If you tell yourself every single day broccoli is healthier than M&Ms, and you eat broccoli every day and you avoid M&Ms, then over time, your body will get excited about broccoli. You will eat more broccoli. It will, in fact, taste good. And by the way, broccoli does taste good. Please follow the TJ Walker habit.

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