How NBA Players Are Crushing Media Critics on Their Shows #nba #podcast #basketball

17 Apr 2026 · 1 min

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NBA players are launching podcasts at a rapid pace, with stars and bench players alike using them to share game analysis, locker room stories, and criticism of traditional media. TJ Walker argues these shows have become almost essential to a modern NBA career, creating a parallel industry that lets players bypass traditional gatekeepers.

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There's a new question in the NBA, and it's not about defense, load management, or whether anyone actually understands the in-season tournament. It's this: Can you even have an NBA career anymore if you don't also have a podcast? Because right now everybody seems to have one. Stars, bench players, rookies, retired guys, guys who played 12 years, guys who played 12 minutes. There are podcasts where players break down games, tell locker room stories, interview friends, complain about the media, and occasionally— this is my favorite— record episodes immediately after getting ejected from a game. This is not a side hustle anymore. This is a parallel industry. Ultimize.