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TJ Walker says skip the tired three-part structure of telling people what you'll say, saying it, then repeating it. Instead tell one interesting story so they actually remember it.

TJ Walker says skip the tired three-part structure of telling people what you'll say, saying it, then repeating it. Instead tell one interesting story so they actually remember it.
When you're giving a presentation, should you tell people what you're going to tell them? Tell them and tell them what you told them. No. If you do it that way and it's boring each time, no one will remember it. Far better to tell somebody one time in an interesting, memorable story. That's much better than tell them what you're going to tell them. Tell them. Boring. Please follow the TJ Walker habit.

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