Tim explains how to stand out on LinkedIn: use a personal banner image instead of a corporate one, pick a clear approachable photo, and add unique touches like non-Latin characters after your name to start conversations.
Chapters
Okay, so Tim is going to sort of give a dissection of best practices regarding a LinkedIn page because for most businesses, you know, maybe Instagram works for you, maybe Twitch does, maybe not. But if for so many businesses, LinkedIn is a first among equals, I would assume you, you share that thought. So walk us through your page, what you're doing, why it's effective and different things that sort of stand out that you think you're doing that most people are not.
Okay, you can see that my LinkedIn page.
Yes.
Okay, so let me walk through what a good looked in LinkedIn page should look like and, and, and why. So first and foremost, you need to have a, some sort of image at the top here. Now the important thing is to remember this is your LinkedIn page. It's not your companies. As soon as you put a corporate banner up the top there, you immediately start looking like some sort of corporate robot. You know what you need is to have you jet skiing or you something about you. Because this is your page. This is about how you're going to form a connection with me when I come and land on it. You need to have an image where, if we were at a networking event or something, where you could look at my LinkedIn page and you can get an idea about what I look like. It shouldn't be you holding a glass of wine. I know that you feel that that's social, but it shouldn't be you sitting on a horse 100 yards away. This is about having an image that I can see. The reason why I have these Chinese characters on my name, is it because people come to me and say, why have you got Chinese characters after your name? And at that point I'm in a conversation. So this is what I'd said earlier on about how can we use social media in a way that's actually going to start be working for us 24 hours a day, 366 days a year, that's actually going to form conversations.
And for some people looking on smaller screens, they can't necessarily see all the details, but you have 34,000 followers, which is very, very impressive.
Thank you.
You could talk about that as you walk your way through this.
Yeah. So the next of this, the next important thing is about your summary title. So if you Google me, say it doesn't matter who it is. If someone Googles you, there'll be three things that they'll see. They'll see your photo from LinkedIn, they'll see your name from LinkedIn, and they see this summary title. Google loves LinkedIn because of the fact it's full of content. So if you go to Google, what Google's trying to do is pull back the piece of content that's most likely to match the search criteria. What your title should do is get someone to say, that's interesting. The big mistake that people make, and this is something that a lot of LinkedIn trainers teach, is that they say it should be what you do that is not correct. What you're trying to do is actually get people to actually come to your profile and read more.
