Measure your return on attention investment #Habits

23 Dec 2020 · 1 min

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TJ Walker proposes a new personal metric: "return on attention investment" (RoAI). He argues that attention is often more valuable than money and warns that investing attention in low-value activities (e.g., certain websites, social media) can harm one’s potential. Walker cites Warren Buffett as an example of someone who limits attention to online distractions and says he personally has eliminated three websites that offer no return on his attention.

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You've heard of roi? Return on investment? I think it's time for a new metric. Roait investment. Most of us have more attention than we have more money. The thing we invest that's more valuable than anything and that we have more of than money is our attention. If you're investing your attention in the wrong things, it could ruin your life or at least destroy your potential to reach full capacity. Warren Buffett famously doesn't have a computer. Means he doesn't give attention to social media. Facebook news sites seems to be working for him now. You don't have to get rid of a computer, but it is time to really hold accountable what you're giving attention to. Recently I decided there's three websites that I just don't need to ever go back to. They're not giving me a return on my attention investment.