More vs. Less: The Copywriting Question That Never Ends
23 Nov 2024 · 0 min

0:18
TJ Walker opens a YouTube video about the perennial copywriting debate of long versus short copy. He frames the question as “more versus less” and states his general position: he believes that "the more you tell, the more you sell," noting that the topic has been a long-running debate he’s frequently discussed.










