TJ Walker teaches realistic communication: be yourself, use voice variety and movement to stay conversational. Guest Dawn Chubay, who sold over $30 million in products, demonstrates live-selling techniques and shows how live commerce converts 30% better than traditional e-commerce.
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"Upwards of 30% more conversion."
"Typically 40% less returns."
She said she has helped sell "over $30 million worth of product."
LIVESELL40 (40% off; time-limited offer during the live).
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Be yourself. You hear that advice all the time. What does it mean? Well, it means don't try to be Anthony Robbins and say I when you're giving a speech, but don't tighten up and be meek, mild and boring. That's not your best self either. Hi, I'm TJ Walker. Thanks for joining me today. Just a, a quick little warm up. We're here today taking your questions. We'll have some fascinating guest later today and we're gonna have a lot of fun. This is the TJ Walker Success Channel. It's all about helping you become more successful in your personal life and your professional life by boosting your communication skills and by boosting your confidence in your communication skills. We're gonna hop right in. I just did a little short sort of taster. Those are turned into short form videos that are edited and dispersed throughout social media. And I also make long form videos here. So this is bringing you into my workshop. I bring you right in here, sort of show you behind the curtains what goes on in a training studio and what a media trainer, a public speaking trainer actually does. How we train people, also how we create content. Because on most channels you just see the finished product. You see someone looking perfect, sounding perfect, flawless. And you don't actually see the nitty gritty workflow. So that's what we do right here. So it's a show for you to ask questions, but it's also a glimpse into the workshop of content creator. So hope you get a lot out of it. If you have questions, please join me. If you want to join me live on screen, all you have to do is push the button and you see right there, the link on streamyard to join me on camera is right there. So it doesn't have to be me the whole time. You can join right on screen, ask your questions, get critiques, be a part of the flow. So thanks so much for joining me today. If you're watching this on Demand, remember you can join me live pretty much every day, nine to noon, Monday through Friday, most of the time when I'm not traveling vacation holidays or in trainings or giving speeches. So we're gonna hop right in. I'm gonna go to camera one and I'm gonna do a longer format video. I'm gonna hit record for 4K and I'm gonna try. I don't always do it, but I'm gonna try to hit around the eight minute mark because that makes it YouTube and other social media platforms, algorithms to feed more ads and that sort of thing. Now I still want to give quality information, but I am definitely going to try to give more details and more examples to get to that time limit. I don't always make it. Be yourself. Be yourself. You hear that all the time from people. Well, meaning, trying to give you advice on how to give your next speech, your presentation, your job interview. What does that really mean? Well, it does mean don't try to put on a big, fake, phony Persona. I've seen so many people say and say. I mean, they're clearly trying to be Anthony Robbins and they're trying to be something that comes across as fake and phony. No one's ever seen them do that in real life. And now they've seen an Anthony Robbins video or infomercial and they're trying to be the big guy. Anthony Robbins does Anthony Robbins really well, but other people trying to do Anthony Robbins, not so good. So where does this really leave us? The problem most people have is that when they give a speech, a presentation, a talk during a job interview, they are themselves. But they are themselves as they are when they are uncomfortable and nervous and feeling out of sorts. What that means is we're scared, we tighten up, we become smaller, we're physically smaller, our voice becomes smaller, our volume goes down, our facial expressions become muted, and we have sort of a blank look on our face. Well, that is, we're all that way occasionally. Everyone's occasionally uncomfortable. So simply saying be yourself doesn't really help. What you've got to do, if you want to come across your best, is to be yourself as you are when you are at your best. Most people, when they're really comfortable talking to one friend, one colleague, and you're talking about something you're passionate about, could be work related, could be sports related, a hobby. But when you're talking about something you're comfortable with in a room you're comfortable with, whether it's your own home, your office, a conference room you go to every day. If you're comfortable with the room, you're comfortable with the one or two or three people you're talking with and you're passionate about the subject. Most people, including you, I'm willing to bet, come across really well. Typically, what that means is your voice uses its full range. You're not down here trying to speak professionally in a low, professional, monotone voice. No, you're using the full range of your voice. You're not standing professionally without movement. No, you're actually moving. Whether you're standing or seated, there's movement, if nothing else. If you're seated, you're moving from the waist up. Your hands are moving, your head is moving, your face is moving, your eyes are moving, your eyebrows are moving. There's all of this movement. There's constant variety in how you speak. Your volume changes. Sometimes it's a little louder to make a point. Sometimes to make a point, you whisper. We all do this. There's constant variety in your voice from variety in your hand movement, variety in your expressions, variety in how much you move in. Now, we're not all the same. Some people can be a little louder than others. That's okay. Some people's hand movements are a little bigger than others. That's okay. I don't want you to be me. I don't want you to be some famous motivational speaker. I do want you to be you, though. But it's you when you are most comfortable. Now, this does bring up the question of how do you really know how you're coming across when you're at your most comfortable? Well, these days, it's pretty easy to do with a cell phone video camera. Just every once in a while, throw your cell phone camera on, hit record, put in the back of the room. Now you can tell your friends or your colleagues what you're doing. You don't want to secretly record anyone, but just leave it on. For a lunch meeting, try to forget about it. You can throw your iPad in the corner and just hit record. What you're looking for is moments when you're just talking and you're not aware of performing. You're not aware of being in front of the camera. So if the camera has to be on for a couple of hours, great. Ideally, you don't run out of space and you can hit delete after you've watched it. But what you're looking for is how you actually speak. When you're focused on the subject. You're talking to one person or just a couple of people. Because what you're going to see, I guarantee you, will surprise you. You're going to see somebody interesting. You're going to see somebody compelling. And sad to say, you're probably going to see somebody more interesting than the normal person giving a speech who looks exactly like you. That's right. The way you speak when you're relaxed and comfortable and conversational, the real you is for most people, more interesting, more compelling than how they come across when they're giving the set, formal speech. So the challenge is, how do we take the good things from here and get it to this lower level version of, of what you're doing when you think you are performing to give a serious professional speech because ideally they're the same. Now, the content may be different. You talking about your annual budget request is going to be different content than you talking about how some crazy ref ruined the results of the game last night and your favorite team lost. Subject matter is different. Vocabulary may be different. No profanity in the budget presentation, but how you actually communicate should be the same. Now, I don't mean you have to jump up and down the way you might if you're talking about a sports team, but the variety in your voice, the movement with your face, your hands, your body, the constant change in speaking speed, that's what works in one on one conversation. That's why you can go out with a friend and chat for five hours in an evening and have a great time. And yet you see the very same person giving a business presentation. After two minutes, you're, you're asleep. You don't want that disconnect. So yes, I want you to be you for your next presentation, talk briefing, job interview. But I want you to be the best you. Hi, I'm TJ Walker. Thanks so much for joining me. Today we are hopping right in with a live session talking about how to communicate more effectively. I see a lot of folks have joined us today. We're on Facebook, LinkedIn, YouTube, Twitch, Twitter, X Instagram, and also my Facebook group for, for my Udemy students. They're nice enough to join us. And then later on we're going to be going on to Amazon Live. I'll be talking to some guests and we'll be having fun there. I'm going to adjust my camera just slightly. I think, I think we were slightly. I think I accidentally moved the camera there. So we got a lot of fun in store for you. The format is relatively simple other than when we have guests. And by the way, we are going to start having guests. Some high profile guests, in fact. Some have just. I don't want to spill the beans yet, but some extraordinarily high profile guests have just given us confirmation that they're going to be coming on the show in the next couple of weeks. And I'm talking about some of the top 10 TED Talk speakers of all time. So you're not going to want to miss that. I don't want to jinx us until we have the firm, firm commitment, but we've had initial agreements from some of the top TED speakers of all time willing to come on the show and share their Expertise with you later on. Today I've got a fantastic guest who's one of the stars of the Home Shopping Channel in Canada. She's going to be sharing with us secrets and tips on how to communicate more effectively when you are pitching, when you're presenting. That's obviously going to be of great interest to a lot of you who are aspiring influencers. Some of you are an Amazon influencer like I am some of your influencers on other platforms. So that's going to be a lot of fun. And Nick has posted something best viewers. So I don't know what that is, Nick, on, on Twitch, so I'm not going to click it if you want to come on and talk to us about what you want, what you do, but that seems a bit spammy and suspect. We are a little bit different here in this channel. You know, a lot of channels, a lot of Facebook groups, a lot of YouTube says, you know what? Do not, do not promote. No self promotion here. Don't self promote. We're different. We actually do want you to promote here, but we want you to promote by speaking. This whole channel is about spoken communication. So Nick, I'm going to need you to elaborate or I'm going to need you to come on screen and tell us about it. Because I don't want to just send someone off to, you know, some inappropriate site that has nothing to do with communication and where it's not involving speaking. I don't want to send somebody to a site and it's just a sales page for something irrelevant to what we're talking about. There does have to be some relevancy. Okay, I'm gonna invite our friends. I meant to do this earlier. I'm going to invite our friends from TikTok to join us. TikTok is a fascinating platform and those of you who follow United States politics and we are not primarily about politics here, do know that TikTok is right now scheduled. Barring certain changes, they're scheduled to actually be removed from being available in the United States. So I'm going to leave it to others to talk specifically about the political ramifications of that. Whether that's a good idea. I like a lot of people, have plenty of opinions, but I'm not going to get into that in this show. Our show is not about politics, it is about communication. I will say that people do ask me all the time, well, tj, how do you feel about going on to such and such network because the owner has extreme political views or views very different from yours? Should you be doing that? Is that ethical? I think it's a fair question, It's a fair debate. My own resolution, and you can call this self serving, is that if I'm invited to go on a media platform that has any type of sizable audience and I can say what I want, and I'm only going to say things I think are about helping people, empowering people, giving people skills that promote communication rather than force or exertion or torture or something like that. If I can help people with my message, in my mind, the pros outweigh the cons. At least until I have an extra $50 billion and can create my own TV network that has millions and millions and millions of views. Obviously, anyone can create a TV network today. That's essentially what I'm doing by live streaming on eight different platforms today. But I don't have millions and millions of viewers. So that's my own way of doing this, my own way of making a decision. So, yes, I go on major state television run networks. I've gone on, not lately, but I've gone on several different state owned Russian TV networks, Chinese networks, Rupert Murdoch networks, around the world. Here in the United States, I've been countless times on msnbc, cnn, Fox News. I've been across the spectrum. Now, if someone is specifically running a tiny podcast where the audience is exclusively for some extremist group that I find absolutely abhorrent, sure, I can say no to that. But someone who has a mass media following, I just have a default mode of okay, I will go that. Okay, B.L. now. Right. You know, before, before I get to your question, Viela, and thanks so much for joining us. Let me just say a quick hello. Let me go ahead and join the the simulcast with TikTok because I have looked at the data lately and we have as many as a thousand people. Whoops. And I've got the wrong topic here. I have to put the topic. Communication skills with TJ Walker. It's too many with tj. Okay. And now we have our friends on TikTok joining us. Thanks so much. Let me adjust the cell phone just a little bit. And for those of you watching on YouTube, it seems like, why is TJ looking over here? Is he looking at a script or teleprompter? No, I have my cell phone a couple of inches away. I'll try to move it just a little bit closer so there will be less whoops. And now I moved my camera. That was not smart for many reasons. I've moved the camera. My main Studio 3 camera. So I'm going to move that and I'm going to move it back.
Okay.
Trying to work out the kinks there. So hello to a lot of our friends joining us on TikTok. Val has joined us and I see that Anthony's joined us. Francis, Russ. Russ, we've seen you many times before. Glad to have you back. For those of you joining us on TikTok, this is an open forum where all we do is talk about communication skills. If you have a question about communication skills, you can post it right here on TikTok. I'd much prefer you join me live on screen. I can't connect you on stream with TikTok. If you want to appear on screen, talk to me, ask a question, debate me, call me out, criticize my suit, say I look like Joe Biden. You can do all of that to my face on camera. But I would need you to come over to our YouTube channel, click the Streamyard link and that way you can connect directly into the studio. So thanks so much for joining us. We've got My Head has joined us. Love is Pizza has joined us and so many friends on the TikTok community. Okay, now for VL has written in from YouTube. I think I noticed business meetings are like a school teacher up front standing to seated pupils and I get the same boredom I get in school. Maybe it's time to escape the school format. We think it's normal after years of schooling counts. Same for presentations. Vl, you are absolutely right and you've just inspired me to make a YouTube short social media, short video and a long video on that very topic. Mike Carmen, thanks for joining us. Light Tico has joined us and says what if you have a question, feel free to post it. If you're saying what is this? I am a communication skills expert and we get together here on a daily basis and answer communication skills. We talk about communication skills. The whole point of this show is to and this channel is to help you improve your communication skills and to build confidence in your communication skills. So that's our only agenda here. We don't, we're not here to talk about politics, although occasionally a politician does something really interesting and well from a communication standpoint or something awful from a communication standpoint and then we do talk about it, but we don't get into the political fray. So thanks so much for joining us there. So Biel, let's talk about this, this whole role mode. I'm going to switch to camera two and our friends on TikTok, you can't see me on camera two. So you would need to come on over to, to YouTube and it's just the TJ Walker success channel on, on YouTube. And I see someone just says light up gifts. I don't know what that means. Add live goal. So I do appreciate those of you who occasionally give gifts on that. I'm not actively soliciting today, but I do appreciate most of all comments and questions. And even beyond that, I appreciate anyone willing to come on camera and ask questions, share, participate. That's really what we're all about. Okay, so I'm going to go into, I'm going to hit record, straighten my shirt. We're showing you the behind the scenes stuff right here. Who's your role model as a speaker, as a presenter? It might be your homeroom teacher from 10th grade who just sort of stood there and droned on and on. Don't use that as your business presentation role model. It's no good. Okay, so that was a short form. It is hard to really talk in less than 20 seconds and deliver genuine insights. I try to do it. I typically post two short form videos every single day on YouTube, on TikTok, on all social media platforms. And some of them get 5, 10,000 views, some of them get 100 views. It is a hit or miss situation. I wish I could tell you I had the perfect format so that I know everything out of my mouth is going to be seen by millions. I don't. It's still a work in progress. I'm still learning. And you know someone like Gary Vaynerchuk who's been around a long time in social media, he says don't worry about how many people watch any one video because your next one could just go like crazy. And it's not about every single video going viral and having 10 million views. It is about over the long term putting out a lot of good ideas. And that is what I'm trying to do. Okay, so I'm going to try to do a long form version to VL's topic that he brought up. Right now I'm going to switch to camera one. I will try to shift this over so our friends on TikTok can actually see what I'm doing. You're seeing kind of behind the scenes because I'm, I'm in a main studio with three different cameras now. So I'm going to hit record. If you want to be great at something, you choose a role model. You try to be like that person. If you aspire to be a professional tennis Player, Perhaps your role model is Serena Williams. If you want to be a world class swimmer, you're looking at Michael Phelps and asking yourself, how can I do what they do? How can I train like they do? Well, the big problem for so many people when it comes to their presentation skills, their communication skills, is without realizing it, at the subconscious level, their role model is their homeroom teacher from seventh grade. You know, the teacher who sort of stood up, all right, class, put your pens and papers away, blah, blah, blah. And it's boring and it's droning. And yet every single day in every country in the world, people stand up to give business presentations or perhaps sit down at a conference room and they tell themselves, well, I'm now giving a formal presentation because I'm trying to request funds for a new proposal. I'm trying to get a budget approved. I'm trying to give people an update on everything our division has done for the last quarter. And without realizing it, they flip a switch and they're back in seventh grade and they have become their homeroom teacher. Standing up, droning on, not being interesting, projecting a voice where the volume is perhaps loud enough, but flattening the voice and making it boring. Well, stop doing that. Yes, I want you to have a role model when it comes to speaking, but I want you to pick someone good. That's why it's great to watch TED Talks, Watch your favorite talk show host, really engage someone in a thoughtful interview. Look at your favorite politician when they're giving a speech. You don't have to mimic them or copy everything they do. But when you see someone using their voice, using their mouth to talk to people, and other people find it interesting, bells should go off. That should make you think, hey, they're doing something right here. Maybe I should do it that way. I dare say it's highly unlikely you remember someone standing, talking or seated talking, turning their back to you and then reading a bunch of bullet points and really connecting with the audience. Because that's almost impossible to do. And yet for so many of us, that's what we do when we have to present in a business situation. Stop it. The problem is not that you don't know how to speak. The problem is not that you're a nervous speaker. The problem is not that you haven't been trained. The problem is not that you don't have a role model. The problem is you have a wrong role model. The teacher in the classroom is, almost by definition, even when it's a good teacher, the worst possible role model you could have if you want to be a good communicator anytime you speak. And it's for several reasons. For starters, a teacher has a unique relationship with the audience. If I'm a teacher and I want to stand here and write a whole bunch of things on the blackboard or show lots of bullet points on a PowerPoint slide and be boring, I have power over you. I had the ability to test you. I could give you a pop quiz right now, perhaps embarrass you. I could give you a big test on all these bullet points next week. And if you flunk the test, you flunk the course, you get held back, all your friends go to the next grade, and you're called bad names about how poorly you performed. Your life is over. Your parents have grounded you. Now, I realize you may be 50 years old and not have been in school for years, but that's still something that lurks in the back of our heads. So realize you cannot act like a teacher. You don't have that power over your audience. When you are speaking in the business world, whether it's for a job interview, a new business pitch, you're seeking money from investors, you're talking to your board of directors about a new program you have in mind. They're not writing everything down and getting ready for a test because you don't have that power over them. They're listening. They may be listening attentively. They might be taking notes. They might be writing their grocery list. They might be writing, this guy TJ's a real bore. You don't really know what they're writing, but you can't incentivize them to write everything down, study it and memorize it just because you're saying it. Because of that, everything about how you speak has to be different than how a teacher speaks. So that's why I'm begging you, please do not make a teacher, especially a boring teacher, your role model as a speaker. Now, if you had an absolutely wonderful teacher in high school or college, you still remember. It's probably because they gave compelling examples and stories and walked around the classroom and engaged people and asked you questions and didn't just stand at the front behind the lectern and drone on and on. So be selective in who your role models are aspire to be. Better find someone to emulate, but make sure you pick a great communicator to model yourself after. Okay, that is the end of the I'm hitting stop on the 4K version of it. And apologies to those of you just joining us. On TikTok because that was not framed very well. I'm in a studio where we have three cameras and a mixer pulling from different angles. We can't connect to TikTok yet. We're hoping to do that very soon. And I see that someone named Niche sent a rose. Well, thank you. I'm not quite sure what that that means, but it certainly sounds nice. I better straighten my tie to be appropriate to to receive roses. So thanks so much. If you want to join me live and ask questions, participate, get feedback on a presentation or anything you're doing, or for that matter, feedback on your own Tick Tock channel or your own YouTube channel. All you have to do is connect with us on streamyard and you can join me right here on screen. We can talk. I'm happy to promote your TikTok channel, your YouTube channel, your LinkedIn channel, because we're all about helping people here, boosting communication skills and boosting confidence in communication skills. That's what we're all about. And VL gl, glad you're here. You've had a couple more questions here. My point is that I think I missed several comments. Let me scroll back up VL and by the way, vl, if you want to come on screen, more than happy to have you do it. And Marvin has started following. Marvin, thanks so much for joining us. Appreciate you following and if you have any questions or topics you want me to address, let me know. Okay, so VL says we think it's normal after years of schooling. So I tried to address that in that video I made. Counts some for presentations. My point is more the format of presentations and meetings. Best boss I ever worked for. We would have many meetings sitting in a circle on the floor, all at the same level. It sounds hippie, but. But it worked. So I personally don't like sitting on the floor. But what I do like and what I like that your boss did is they did something a little different, something out of the ordinary, something memorable because you remember it and it happened years ago. So that's what I do, applaud, is do something that's just a little bit different. And who knows, I might have liked sitting on the floor if you had comfortable beanbags. I'm just not that comfortable sitting on the floor. VL says it was more like a conversation or a meeting of equals, even though obviously the boss and management have more real power. Okay, once again, V L I'm so happy you're here because you really have talked about some things that are extraordinarily Important, important of this relationship, of how you project things with the audience. So many speakers act like I'm the expert and I'm looking down at you. Great speakers treat it more like two equals. They're more at the same level sharing information. We've had some more comments coming in. Interesting comments coming in from our friends on TikTok and content context cautious says, am I the lawyer from It's Always Sunny in Philadelphia? Now, I hear that's a great show and I've started it before, but I don't think, for whatever reason I've ever watched more than two minutes. So I don't know which character you're referencing. I'm hoping it's not the Danny DeVito character. I do know that's the only character I'm aware of. I'm often told I look like Joe Biden. I've never been told I look like Danny DeVito, so. So I'm going to assume it's someone else. But I appreciate you, you watching and sharing and some of you have sent roses and Nesh says, just got the number one gifter badge. Hey, what the hell? You just sent me a gift. I think that was for some amount of money and I do very much appreciate your gifts. So thanks a lot. That's. I know we've had a few of Those before on YouTube. This is the first one on, on TikTok. Carol says, hey, please do me a favor. Have a beautiful day. Knowing you make a difference. Ty, thank you. Well, Carol, thanks. Thanks for your kind words. I appreciate your positivity and I appreciate you stopping by. And Carol, if there's any question I can do to answer to help you in any way, let me know. And Stray says, yawn. Well, guess what? I don't care how good a speaker you are, how great a comedian you are, and I'm not a comedian. This is an important lesson and I'm glad Stray pointed that out is nobody is interesting to everybody. There's not a single speaker in the world who captivates any. Every single person in the audience. So for Stray, I've failed you. I'm not saying anything interesting to you. So that is a failure of sorts. Now, am I going to let that ruin my day? Am I going to cancel the show? No. I also realize this is not for everyone. If you're looking for Mr. Beast, if you're looking for instant excitement, car crashes, pizzazz, suspense, this is not the channel for you, Stray. This is a channel for people who want to improve their communication skills and improve their confidence in their communication skills. That's it. That's all we do here. We don't teach you how to get rich from crypto. We don't give you jokes every two seconds. We're just here to help you communicate. So stray, I would challenge you. Is there any part of communication where you currently feel less than great? Whether it is presenting in the office, talking to people, in small talk situations, at networking parties, giving a new business pitch. Is there any area where you feel less than great? If so, let me know what it is and I will try to help you. I'll be 100% more responsive to exactly what interests you. Because the one thing I do know is if you're a speaker and somebody asks a question and you answer their question, you look right at them and you answer their question, at that moment, you are profoundly interesting to that person and you're sending a signal to everyone else, hey, I'm responsive. I'm not here to just lecture to you and pontificate and ignore you. This is in fact a conversation. And that really is the best you could do. Now you can't do it if you're talking to a live audience of 10,000 people in the room. It would slow things down. But certainly if you're doing online things, online situation, then it is possible. Okay. And oh, so context cautious says it's the voice. I'm somehow reminding someone of a character on tv, which that's fine. I do find that so many people often hold themselves back from making social media videos, from giving speeches, because they are afraid they have an awful voice. And in my experience, no, most people have a voice that's perfectly fine. People can understand them. It doesn't alienate them to the point where they're running out of the room or putting their fingers in the earth. And they also don't have a voice that's so good that movie producers are saying, here, please do the voiceover. You're better than Morgan Freeman. Here's a big bag of a million dollars because my voice isn't that good. It's not that distinctive. So thanks so much context Cautious for stopping by. Queenager says, I raised a girl lawyer. Okay. Perhaps that means you encourage them to debate in high school and college and seek forums like that. I know in my own high school, so many of the kids on my fellow, my fellow students on the debate team went on to become lawyers. So let me know if you did anything in particular to talk about that. James asked a question. Do you have any sales advice? And I'll come To that in just one moment. Mag says if you give opinions you get attacked. So saying you you have a voice is a joke. Okay, I'm not sure I understand that. Mag says if you give opinions you get attacked. So saying you have a voice is a joke. I'm not quite sure what that actually means. If you want to perhaps do a clarification. Sometimes I know if I'm typing in a hurry, a word gets messed up, are left out and the meaning is lost. So I'm not quite sure what you mean by that. But let me address James question sales advice and let me do this. I'm going to go to camera one and I'm going to hit record. I'm going to try to do this in a little more depth. So I'm going to switch this camera angle so our friends on TikTok can see.
Okay.
I'm sure you've said it to yourself. I've said it. I'm no good at sales. I don't like sales. I still remember being the worst kid in seventh grade trying to sell magazine subscriptions in Cub Scouts. I was the worst kid selling peanut brittle knocking door to door. So I get it. If you tell yourself I'm no good at sales. I don't like sales. It feels icky. Well, maybe it all depends on what you are selling. The most effective salespeople start off by making a decision of what to sell. You will be so much more effective if you select something you believe in, that you like, that you genuinely feel this product or this service will help somebody. It will improve their life, make them healthier, give them some joy, save them money, something. If you focus on that first, you will be a much more effective salesperson. When you're selling, you need to really look at a conversation through the eyes. Put yourself in the position of the prospect, the person you're selling to. The problem so many people have when they're trying to sell something, whether it is over the phone, over zoom in a video like this, in a one on one conversation knocking door to door is they tell themselves, let me quickly dump all the bullet points, all the facts about this product. Let me overwhelm someone with all the attributes of this product so that they have to buy. Well no, they don't have to buy based on facts, based on data points, based on every single feature. In fact, that's one of the biggest mistakes bad salespeople make is they just keep on describing the feature. Here's this feature. Here's this feature. Back in the late 1990s, there were dozens of companies selling MP3 players. Look at how much storage we have, look at all the features our MP3 player has. Look at the weight and the microns of, look at the processor speed of our MP3 player. There were a lot of different people selling MP3 players. Until one day Steve Jobs said, I'm going to sell an MP3 player and I'm not going to call it an MP3 player, I'm going to call it an ipod. And I'm not going to bore people with tedious fact after fact and number and scientific and technological jargon. Instead, I'm going to say, imagine a thousand songs in your pocket. He was looking at this through the eyes of the consumer, of the user, of the prospect, the actual customer, and describing it so that they could instantly understand the benefit. Because I'm old enough to remember the days when people would walk around with a giant photo album with dozens or hundreds of CDs. And even before that, people would walk around with tons and tons of albums and it was not convenient at all. So by him describing this as, hey, a thousand songs in your pocket and you're listening to it anywhere, anytime, whatever you want, it instantly made people want it, made them want to buy it, made him a great salesperson. Now, we can't all invent ipods, I understand that. But if you do have to sell something, we all can actually try to sell from the standpoint of the prospect of the customer, what are they trying to change in their life? What about your product or service is going to make their life easier, faster, smoother, more efficient, more profitable, or more entertaining? If you consistently look at a product you're selling through the lens of your customer, you're going to be infinitely more successful. And certainly if you have a chance to talk one on one to a customer, you've got to make this a conversation. People will say over and over, I don't want this to some sales pitch. But if they feel like you're having a conversation, people like to be listened to. They like it when you hear their concerns, when you give them attention. So the best salespeople actually spend more time listening than talking. That's why it's always a bad idea, especially if it's a one on one meeting sales pitch. To just start off with, oh, let me go through all my slides first. Hold all your questions till the end. No, never ask a prospect to hold a question till the end. If someone you're trying to sell something to has a question at that particular moment, the most important thing in the entire room. The most important thing online. If it's an online meeting, the most important thing in your presentation is clearing up the confusion in their head. Right now they're actually doing you a favor by asking you a question. Because now we know with 100% certainty that the next thing out of your mouth is going to be profoundly relevant and interesting to your prospect. Now, they might not like your answer. The question might be, will you give this to me for free? Or a 50% discount? You can't do that. But whatever the question is, we know they're going to be listening to your answer. So you've drawn them back in. The problem with so many sales presentations these days is people aren't listening. If it's a sales presentation and a TV ad, people have switched over to their iPad. If you're on a zoom meeting on an iPad, people have switched over and multitasking on their cell phone. And if it's a face to face meeting and there's more than one person in the audience, people are looking at their cell phone and only giving you half their attention. So you've got to make this interesting to them and relevant to them. And that's why the more you answer questions, the more this will seem like a conversation. You will actually get the attention of the audience. Because no sale takes place if you don't get the attention of the audience. A sales presentation is a particular type of presentation. It's not enough to simply come across comfortable, confident, relaxed. You want to do that in any presentation. It's not enough to speak in words that people can understand. You've got to do that in any presentation. It's not enough to get people to remember your message. You do want to do that in any presentation, but in a sales presentation you have to do all of those things and get people to the point where they not only understand your message and remember it, but they see how what it is you're selling benefits them to the point where whatever it is you're trying to get from them, whether it's money or a vote or anything else, they view it as a fair exchange and that it's worth them investing their time, energy, vote money to get what it is you are selling. That's the real challenge of a sales presentation. Okay, we're going to stop, I'm going to stop the recording there of the 4K version. And for those of you who are sort of newer to this channel, especially our TikTok friends, we do several things at once here. It's a live show. Where I take your questions, respond to your comments, review other people's videos, channels, things like that. But I also, I also show you how I create content that later is turned into YouTube shorts, TikTok shorts, short form for all social media and long form videos. That's what I did right there. In response to one of your questions. Okay. VL writes, the audience is trained to be pupils, silent, disengaged, powerless, AKA bored. Talking about the teacher model. We were discussing that earlier and VL says Bueller, Bueller. Famous reference to Ferris Bueller's Day off, where the. It's a. It's Ben Stein. Ben Stein is an interesting person. He was a famous speech writer, economist who became an actor and has an incredibly monotonous voice, a monotone voice. He later went on to fame with his own TV show on Comedy Central, but he was known as sort of the stereotypical boring teacher. Droning on now, interesting aside about that is here's someone you think of as a monotone voice, an awful voice. He made a fortune by having a distinctive voice. So sometimes you can have what other people consider flaws, but it's so memorable, you can make a fortune out of it. Fran Drescher has done the same thing. Those of you in the United States familiar with her from her TV work on the show the Nanny and Ben Stein always talked like this. I'm Ben Stein. And movie stardom, public speaking stardom, and his own TV shows, all in part because of having a very distinctive voice. In his case, flat and monotone. Infotech says, proud to see you fastened to your cause. Numbers never matter to you. Hurrah. So thanks so much. And by numbers, I'm not quite sure what you mean. I'm going to take a guess that you see me doing shows here regularly, even though we don't have hundreds of thousands or millions watching at any one point. What I do like is the fact that over time audiences grow in part by reaching more platforms in more ways. Because in a typical month I reach hundreds of thousands of people around the globe. If you aggregate every viewer from our live shows on all platforms, the short form video, the long form video, things like the views of our videos on Amazon Live and Amazon Product. You add it all up, it's hundreds of thousands of people. Now that does not make me a superstar in the world of social media, but it does mean I talk to more people in a month than most of the most famous philosophers and thinkers of the world throughout history have done, simply because of the technology was so much easier. You know, someone Like Mark Twain had a lot of people read his work while he was alive. He actually made most of his money as a public speaker. And yet in any given month, how many people really saw him compared to someone who's not even in the top 20% of YouTube or social media creators? There's no comparison. VL says, Glad you got the film reference. Yeah, speaking of that film, Ferris Bueller, played by the actor Matthew Broderick. I was out at a water park in Long Island, New York with my daughter. Oh, this was probably six years ago. And there's Matthew Broderick with one or two of his children. And the interesting thing is he is such an ordinary. And this is not meant as a criticism in any way. He's such an ordinary looking person. Nobody was giving him any attention or whatsoever. As far as I could tell, nobody recognized him. Nobody was bothering him. I didn't want to go up. You know, he's there with his kids. He doesn't want to be treated like a big shot. I wasn't going to go up and say, hey, love your work in the Producers. I was thinking that. But I decided at that moment, the best thing is let the guy enjoy a day at the water park with his kids. I'll do the same. Now, we had our small talk expert on last Friday, Don Gabor. He may have had a suggestion on what to do or he may have said, I made the right call. I'm not Quite sure, but VL, thanks for the comment, InfoTech. Let me know what topic you're most interested in hearing about right now as it relates to community communication skills. And also, please let me know what you're working on. What are you focusing on right now in your own career as it relates to communication? Do you have any challenges coming up? Do you have any big presentations, talks? It could be. You're absolutely fantastic in the boardroom, but now you've got to give a speech, a best man speech at a wedding, or you've got to give a speech as the father of the bride or the mother of the bride. And that can turn people into nervous wrecks. They're all slightly different. And if you want to talk about it, I'm here for you. Okay? So, James, I hope you found that helpful. The James says very good advice. So thanks, I appreciate that. So again, we, we do try to kill two birds with one stone here. James has asked a real question. I asked, I answered it tried to be helpful, but I tried to do it in a couple of different ways. So that's why I took the time, paused hit record to Capture this in 4K and made a few notes so that my editor can figure out, okay, this is meant to be turned into an edited, more polished B roll, little music, some graphics. We'll be turning that into a social media long form video. So that's how you help me. I hope I helped you by giving you some good advice. By the way, we had a lot of fun here. We've got a world renowned expert joining us very shortly who is a superstar in Canada in the home shopping arena and she's great at pitching people. I'm hoping to get some tips myself on how to pitch more effectively when trying to sell through live and live video light up gifts just flashed on my screen. I'm not sure what that means, but someone gave a thumbs up or a heart or a donation. Very much appreciate that. James says can't run through a campground. You have to ran through a campground because it's past tense. Okay, not sure, I, I may have made a grammar mistake. I'm not remembering the reference there, but if you want to clarify, it's fine. And I'm reading this backwards. Hello, if you give a. Okay, we've already, we've already shared that one. One of the things we're trying to do, just sharing with you behind the scenes technically is we use a service called Streamyard and that allows us to connect on one webpage and then we are able to add YouTube, Facebook, Twitch, Instagram, LinkedIn, Amazon Live where they all receive the same feed. Anyone who comments on those, I can then see it here in one place and we can reach a larger audience and we can reach people where they are rather than forcing them to where I am. We can't do that yet when it comes to TikTok and we love the TikTok community. And when we were on Friday with you, we had about a thousand people joining us. So really appreciate all the participation and we've had 964 likes just today, so really appreciate that. But we're trying to integrate you so you can see the three camera shot and the comments and be able to hear the guest because we are going to have guests coming up very shortly. I'm also going to be going on Amazon Live giving you some tips on books that have meant a lot to me. Now typically, anything I talk about for Amazon, Amazon Live, they are products that I bought with my own money, I've used, I've liked, I've already told other people about it and then I make a video live and on Demand and share that with you as an Amazon influencer. I am already an Amazon affiliate, which means I get an affiliate commission if someone watches the video and then buys it. So that's what we'll be doing later, later on. Just want to make sure I didn't miss any other comments. We've had so many people stop by on Tick Tock, want to say hello again to Val, to Anthony Francis. Nando stopped by Tommy. Omar says hello, Mark and we have love, Miranda. Many, many more people have stopped by. Again, if you have questions, if you want to join me on TikTok, I can't have you join on TikTok, but if you want to come on over to, if you want to come on over to our YouTube channel, you can see the link there and you can connect with us on streamyard and that way you can come right on, have asked questions and be a part of our community. So we're going to take a break, a commercial break here for a couple of minutes. I'll be right back. Give you a chance to refresh your coffee cup, or in my case, Green tree, Green tree, Green tea. And we'll be back in just a moment. I'm going to share with you here now, ads that I have made for the Amazon Influencer program. I'm showing them to you not because I think you have to go out and buy all these products now. I want you to see really how simple it is to make ads and to be a part of this whole influencer game. I say game not to be disparaging in any way, but to let you know it is something you can kind of play around with, experiment with. You don't have to take meetings, you don't have to invest anything, you don't have to get special equipment. As long as you have a cell phone. You don't have to go out and buy stuff. You can just use stuff you already have in your own house. So that's why I'm using the term game, because I do think it's, it's kind of easy for anyone to just give it a try. So Drapeak Thermos seems like a part of the family, so I'm going to play these for a few minutes again. What I'm asking you to take away is to see how simple they are. Just me in the studio. My production team has added a little music and a graphic on here, but the actual videos you see on Amazon do not have any production at all. So take a look. I'll be back in a few minutes. I use it every day. I carry it with me to the pickleball court every day. I live in South Florida where it is hot and muggy and it's important to me to be properly hydrated. I don't want to rely on a vending machine that's pedaling other stuff. I want to take my own filtered water. That's why I use this hydropeak. It does a fantastic job. It's durable. I've dropped it many times, have a dent or two in it, it still works perfectly. If you're looking for a thermos that is durable, sturdy, doesn't leak, I don't think you can go wrong with a hydro pack. Are you looking for something light and easy to take around to bring your music to your next party? Beach, barbecue, pool event? This speaker does the trick. I've had this for several years. I've used it countless times with friends, family members, gatherings we've had. And it turns any normal gathering into more of a party. It's sounds great without me having to lug around big speakers or find outlets. It holds its charge, it lasts for hours. It sounds great. It syncs up easily and quickly to my cell phone. I'm not the greatest tech wizard, but it's easy, easy to use if you want a nice sounding speaker for your events. Home office out at the beach, this speaker will do the job. Reading is important to me. That's why I love this reading lamp. It's very flexible. You can adjust up, down, you can adjust how bright or dim it is. Hi, I'm TJ with the TJ Walker Success Channel and so much of my success I give to reading reading a lot. I like to read at least an hour every night. So it's important for me to have reliable lighting. That's why I keep these around the house, next to my bed, next to the couch, so I can read there. If you're looking for something that's flexible and affordable and reliable, this reading lamp fits the bill. I don't do a lot of stapling these days, but every so often I do need to staple this Stanley. It works perfectly every single time and it has for years. If your office, your home office, your regular office needs a stapler. Stanley knows how to get the job done. Like anyone else. I like a bargain and go for other brands from time to time that I've never heard of. But when it comes to batteries, things I need to really work where I need the power. I like to stick with something reliable. Duracell is a brand I trust we buy packets of batteries in bulk so we always have the power we need. This sunset lamp is very versatile. Comes with a great handy remote. I can easily turn it from blue to red to green to white. It's useful for your home, for your office. I use it for my TV set to give a little more depth. You're going to like this. If you want a simple way of creating a little extra light in any room. This Glide gear teleprompter is fantastic. I mount it on my tripod. The camera goes in the back. I then pull this out and I put my ipod, iPad there. All of my text, my script is on there. I can use software to manage that. And now I can be in front of this, whether it's 3ft 8ft away, looking directly into the lens of the camera, following a screen script. No more of this stuff where I'm looking at cue cards over here, up there, I'm looking right at the camera. So it makes things really look and feel professional. Hi, I'm TJ with the TJ Walker Success Channel. I create videos for a living, media training, online courses. And there are times when I've got to get it word for word just right, whether it's an ad for someone else or my own products or service services. That's why I have to use a teleprompter. This one has never failed me. I like the Kirkland water filter cartridges because I drink water all day long and I don't like chlorine taste in my water. Hi, I'm TJ with the TJ Walker Success Channel. I talk for a living. I make videos all day long on YouTube, make online courses and do speeches and workshops. So I get dried out a lot and quickly. So I'm drinking water all day long. I use these water filter cartridges. I go through them and they continue to do a good job. I've used this brand for many years now, never had a problem. They always fit perfectly, they always work fine. They keep my water tasting fresh and chemical free. So I like these cartridges. If you're looking for cartridges and they fit your water filter, give these a try. This emart Chroma Key green screen is fantastic. I've used it for literally thousands. You're gonna think I'm making this up. Thousands of videos over the last few years. I'll do production here and sometimes make a hundred in a day and it can look like on anywhere. Now what I like about this green screen is it's got stability to it. There's never any wrinkles it's huge. It goes down easily, it goes back up. And if you're using a different set, you push it all the way down and you can just put it in a corner so it really is flexible. It looks great, and it will help make your next production really look first. Glass class. I like books, but I don't like them falling down and cluttering up the house and the office. That's why I love these bookends. They don't call attention to themselves. They do one thing, they keep my books nice. Neat. We're back live. Hi, I'm T.J. walker. This is the T.J. walker Success Show. We are here to help you be a more effective communicator and to build your confidence in your communication skills. I'm typically here 9 to noon most Mondays through Fridays. This is the world's largest forum and most expansive forum for learning communication skills in terms of accessibility. So I'm here for you if you have a question about how to speak more effectively. Whether it is in small talk, whether it is giving a business presentation, pitching for money, asking for votes, going on a job interview, all of these things are a little bit different. And they all involve spoken communication. For most people, that takes them out of their comfort level. We also talk about highly specialized communication skills, such as if you have to communicate to make an online course. I know a lot of you have thought about it. You've seen other people doing it. You perhaps watch someone say, I know more than this guy or this woman. Why are they doing it? Making money and I'm not. Well, sometimes it's just about holding yourself back because you think, oh, I don't know which camera to use, or maybe I'm not ready yet, or I don't have confidence yet. Well, we're going to talk with a fantastic course creator right here in just a moment, so you're not going to want to miss this at all. I'm joined by Sergey Kazimov. Sergey, it's great to be with you. Sergey is a fantastic content creator, educator. Sergey, I'm going to ask you if you can get a light on your face because we can't see you. And perhaps if you could close your blinds behind you. We're going to need some light in front of you, otherwise it's going to be extremely difficult to see you. But we're glad Sergey is with us. He's got more than 20 years experience.
Is this better?
Yeah. Well, not really, no. You need some light on your face. Ed, I got the light. It's All I see are shadows.
Okay, hold on.
So, yeah, if, if anything, if you could just turn your camera around so that the window is in front of you. Now, light behind you is actually the worst possible thing because then it really darkens your face out. Now, what would be better is if you had no windows behind you. You want windows in front of you because all we see is a. Is dark shadow is your computer, such that you can angle it so that the camera, that the window is on the other side of the camera. You want the window light hitting your face, not behind you, because that's messing up the light completely. While Sergey's doing that, I'm gonna, I'm gonna take you off camera, but we want you. Bring you on. Play with that for a minute. I'm gonna give people some. A little more information on you. Sergey has 20 years experience in the e commerce realm. He's also, unlike me, a certified teacher. He has a teacher's degree. He has a master's degree in education. He's been a public school, but he also has extensive experience selling on ebay, Etsy, Fiverr, and Udemy. Many of you know him through Udemy and his excellent courses there. He's an ebay power seller and a certified education specialist through ebay. I'm very happy to be able to partner with him on a new course, Chat GPT, the E Commerce Mastery, how to scale your business. And we're going to find out from him in a moment more about this course. I'm very in full disclosure. I'm a partner with him on this course. So we're going to talk about this and find out a little more about the course. Let's learn about his own journey as a communicator and as a teacher. Let's bring him back on. Okay, now we can see your face, Sergei. Fantastic.
Great. I moved it around, so maybe it's better now.
Fantastic. All right. Glad you could join us. We just wanted to be able to see you clearly. That's fantastic. And you've got so many great, wonderful courses. Again, I'm very happy to be partnering with you on this Chat GPT E Commerce Mastery. Let's start back from the beginning for the last almost two years now, since really in popular culture. November 2022 is when everyone started hearing about ChatGPT. It seems like all you hear about sometimes is Chat GPT, artificial intelligence. And it's creeping into everyone's life and in some ways making life easier. I know I use it every day for coming up with titles and videos. And generating concepts for what I talk about, but I'm not sure I use it. The most effective. I do use ChatGPT rewrite promotional copy for emails I push out to my youth, my Udemy students, for example. We just were putting out hundreds of promotional messages a day sometimes. But you're a real master at this. Let's start from ground one. What do people really need to know about Chat GPT to get started in this if they're not computer experts and they're not computer scientists?
Okay, so Chat GPT been a little game changer because a lot of stuff that you do online especially, I've been selling things on Etsy, on ebay, and I notice bigger conversion when you use Chat GPT. The problem is you write a description and you just leave it. A lot of people just leave the description and they think, okay, we're just going to leave the description and it's going to sell by itself. But ChatGPT gives you better keywords utilization. Like, I had listings that go on for a few years. You just put them in there and you forget with ebay. And then what happens? Nobody buys it. So what, what I went and started doing, I went ahead and I put those listings into ChatGPT itself and I ask it, and this is a computer, so pretty much you keep on inputting it and asking it, what can you do? How can you fix it? How can you make it better? And the computer utilizes all this for you, does everything for you, and it writes it in a very nice way. So there was no more spelling errors, no more grammar errors. There was no. All those things that you miss out. Sometimes I need somebody to proofread my listings. You know, you put the listing up there fast enough and I do it fast. You know, you do it fast, you don't worry about. And you make a mistake. This small mistake can cost you. And then I look back like, okay, no wonder nobody was buying it. I made this one small world you put in there and it messed up the whole listing and nobody touched it for years. And somebody could have bought with it.
Especially when lost, lost opportunities. Walk us through. Is there any one thing you, you use Chat GPT where you can point to now and say, wow, doing that one thing really helped my bottom line. That generated $22,000 I wouldn't have generated otherwise. Is there something you can put your finger on? Because a lot of people I think, say, well, this all sounds interesting. I don't know if it's really going to have a meaningful impact on my business or My life?
Well, it depends. If you're selling stuff online, a lot of people actually start to use it. So you're actually losing to the competition because the competition is going in there and using the chat to write better listings and you're not. So there's not sell and yours is not. But for me it was like the title for example, you go put the title into Chat GPT and it re changes the keywords around and you no longer are going to be selling it for pennies on the dollar when you can sell it for much more. So I like to sell vintage stuff. I love going on garage sales, finding those vintage treasures and those ways that you can just scan it. You basically scan the stuff with the phone, figure out what kind of product product it is. It tells you everything that you need about and above all it describes it for you and it does all the work for you. And then you put the chat GPT combined together and you're making much more money because it's just a game changer. I mean before I used it past one year, one year difference between making like almost 10 times more money by using the chat itself. Not only that, I was also figured out to use consignment as well, which is another thing that I talk about in my class as well, which is basically you are getting products from other people and you reselling it for more money. Now a lot of people ask about the Chat GBT aspect, why I need that? Well, why not use it? It's free. People don't get it. You don't need to pay anything to use the chat. You're not losing anything to use it. So why not use it when you have this tool that they were giving away. I don't, I don't even know why they're giving it away for free. Let's put it this way, it's like you go in there and they give it to you. Now there's people who make the mistake and they go on ebay. Well, ebay has artificial intelligence tool. Now that thing is just terrible. You put in the whole entire thing, you press on, relights everything for you and it makes so many mistakes. It's not even as good as Chat dpt. Second of all, I used it a few times and it's terrible. It's like I don't know why they even put it or they should have just took it out.
Now there are a lot of programs using, using the same underlying technology. Are there others you like a lot as well or Chat GPT is still.
Your mainstay I think Chat GPT is the best one out there. I found another one, the Microsoft one. I, I think I, I tried it a few times which is good. But I, I think ChatGPT is just what you need. You don't need anything more fancy. I mean if you, what if you.
Want to, what if you want to do something long format. I mean, you know, talk about e commerce in the, the course. I mean I would love for example to take my storytelling course which is hundreds of videos. I would love to be able to ingest all of those videos into an artificial intelligence program, have it converted into text and then and which would presumably be maybe 300,000 words. And I would love to be able to give a prompt to an artificial intelligence saying please take all of this content from a video based course of 300,000 words and rewrite it in the style of a New York Times bestseller with appropriate chapters and headings in a 50,000 words. ChatGPT won't take that much data. Is there a particular program you would recommend I would use for that?
Well, the way you go about this, I would just put it in sections and use ChatGPT for the same thing. You don't need to stick the whole entire thing in there if it doesn't let you do that much data. But I never tried this much. I never put like massive amount of stuff in there.
Let's put a spotlight on the course and in a minute we are, I believe we'll be able to give away a pass to our, our, our viewers. Beer and forgive me my friends who are on my. We're we're live streaming now on eight platforms. One of them is my Udemy student platform. We're going to show you the course but I will, I'm gonna have to disconnect from the Facebook page for my Udemy students because our rules with Udemy is you're not supposed to be talking about coupons and things like that. And we are going to have a special for our friends who joined us here. So I'm going to have to sign off from our Facebook connection for Udemy students. But anyone watching on our Udemy Facebook page, come on over to either my Facebook page, TJ Walker Success on Facebook or even better, come on over to our YouTube channel which is TJ Walker Success on YouTube and then you can see the whole thing and perhaps get a coupon or two for a free taste. Of course, Sergey Winning. We're going to take a look now at the fantastic course you have presented. I'm going to share my screen one moment here. And I want you to really walk people through what they're going to get in this course and give them a little better perspective. And we're going to share a lecture or two and give people a chance to, to really figure this out. You know what? I'm not sure I, I hit the right share. Let me start over. I'm going to hit present. I'm going to share my screen. I'm sharing the audio there. I didn't do the second share for audio. Okay, now we are looking at this screen. So let's tell me how you actually used Chat GPT to make this course and to make it better. So for example, is the title Chat GPT E Commerce Mastery Scale, Business Sales and Profits. Was that your original title or is that a title that was perfected because of the power of Chat GPT?
Well, I did use chatgpt to keep on finding the perfect title. This is actually the fifth title that I put in here. So I went through a bunch of titles before I discovered that this is probably the best one. Now you have to understand it's the same thing when you're writing an ebay listing. Chat GPT is not gonna give you one idea. It's gonna give you a bunch of them. That's what I ask for when I work with Chat GPT. It's kind of like second brain giving me all those different ideas. And then you input and see the difference that it makes the same deal. When you're selling stuff on ebay, you will ask, give me five best titles that will work that utilize the same keywords. And then this is what my course talks about. How to communicate with Chat GPT Artificial intelligence and how to let it figure out form you exactly what you needed to do.
And we should note here, it has an astronomically high rating, a 4.8 rating, more than a thousand students. And if you are one of our Udemy for Business students watching on our Udemy Facebook page, you may want to take note of this because this is still a relatively new course and it's as of this morning, it's not yet in Udemy for Business. So if you are interested in this, put in a formal request to Udemy for Business say please include ChatGPT E Commerce mastery Scale, Business Sales and Profit. Use this exact name. And typically for a course like this, they would include it because it's, it's 100% for business, obviously. So there's really no, there's no rational reason for it not being included. So let's do a quick summary. Did the Because I know when I'm writing course descriptions, it's quite often a challenge to figure out how to really write what you'll learn. The bullet points how much did Chat GPT give you feedback on this what you learn section, for example, says 2 hours and 25 minutes of content. Is that how do we know that's going to be a big decision or a reason that might motivate someone to take a course versus talking about some other benefit?
Your third bullet point well, the way I went about and did it, this is just experience for creating classes pretty much. I figured out what are the very good things to put up there that I think people will really kill when they take the class. And I went into Chat GPT and I asked which is the best one to put in auto and it helped me figure this one out. Also, a lot of the content in this class, a lot of it could be used for other things than just selling. On ebay you can sell any kind of products that you want and you can use ChatGPT to do this for you. So this class really works about ebay and Etsy because those are the primary platforms that they use. But you can use any platform you actually want to do the same exact thing.
Sergey, let's give people a preview. Would you prefer that I do the class introduction, the lesson two, or the eBay sales and store fees? Which one do you think would give people a good taste?
I think you can do the class intro.
All right, let's go ahead and take a look. And by the way, if you have to sign off now, please realize you can go look at this for absolutely no charge at any point. If you go to Udemy, it's Udemy.com and type in the name of the course. So let's go ahead and take a look at this preview of the course. Whoops. And I have the wrong speed on. You don't normally sound like Mickey Mouse. Let me change the speed and we're going to rewind. Hi, welcome back.
This is your stalker, Sogi Kasimov. I have taught thousands of students how to go ahead and make money online and specifically on Etsy and on ebay and other e commerce platform.
By the way, I like the white simple backdrop. It's clear, no distractions. There were several years where I I worked exclusively in my courses with a white backdrop. Now sometimes people just do a screen. I actually was standing in front of a television and put a white PowerPoint side. There's different ways of doing can be harder to white to light white, but when you do it gives a really clean, professional look.
This course has been designed hands on to teach you how to get started with ebay and how to use that in Etsy itself to take your level to the next one beyond. So we are going to be utilizing.
Chat GPT, you're going to be taking.
All the awesome things that we can use with the automation of artificial intelligence and putting it into real world, real life concepts. And altogether all this combined is going to help you to create this awesome consignment business. Well, pretty much you're taking products from other people and you're reselling it yourself on ebay. Now you can also resell things on Etsy as well. It just has to be vintage products and you can find things in a vintage shop. You can take it from relatives, friends and so on. And of course you write an agreement, consignment agreement. Well, you go ahead, go through the legal terms and it's all given to you in this class and you sign a contract with them and of course you're selling products for them. This is how you expand your business. You're taking it from a very small level where you have very few things and products for you to sell and you are getting it for other people and you're reselling it for them and.
You'Re making more money.
Using this specific concept I was able to take my business which was very small and get it bigger in the span of only one year and you can do the same exact thing. So I teach you hands on method how to go ahead, start your business up, everything you need to know. And this course is going to really help you out. I have put a lot of time and effort to create this, one of the best classes on E commerce that's going to actually integrate ChatGPT combined, making it one of the best courses up to date with E commerce seller. So make sure you take notes and see you in the next lecture.
All right, so a lot of really nice stuff, a lot of really nice stuff there. I want to comment on not just the substance but some of the other things going on there that I think you're doing so well. So for starters, great pitch. The whole point of a promotional video is to wet people's appetite. So they think let me check out this course, let me, let me watch more. And sometimes with a promo video people might not be sold. They think, I don't know if I want to buy it, but there's at least something interesting enough to make me want to watch more. And they go to the next preview video and then sometimes a third. Udemy is very clever in the way they do that because they kind of make it easy for you to taste something without risk. Tastes okay, let me have another sip. They can watch another video and then another. Before they realize it, they think, you know, I'm already learning a lot from this guy. And you know what? There's a money back here. Let me just buy the course.
Course.
Which is one reason why I think your course is selling well. And it's. But it's one reason why the Udemy platform has done extremely well and is really essentially the most successful platform for online course selling in the world today. For that. For some of those very reasons, I also want to just step back a moment, learning moment for other people watching this, because I know so many of you. I get people every month saying, tj, I want to do a course. I want to do, I want to do this, I want to do that. I just got to wait till I get a better camera or change my hair or learn English or there's always some excuse. Sergey, you hopped right in. Now, your accent is different from mine, but it's understandable. It's perfectly fine. Yours is as good as mine. You could have waited to have a bigger studio or. Or all sorts of fancier bells and whistles or bigger production. You hopped right in. That's exactly what I want people to do. And I applaud you for doing this and making not only this course, but a lot of other great courses. So in a moment, we'll give people a chance to have an even better taste of this. But first, here's what I need to do. I'm going to dis. We're currently simulcasting on eight plus platforms. I'm going to disconnect from our friends who are my Udemy students on Facebook, because I don't do not want to be in violation of any Udemy policies. I always fulfill my policies. We're going to talk about a few things now as far as how to access the course at no charge that I can't do within the Udemy Facebook group. So I'm going to say goodbye to our Udemy friends, but I'd also extend an invitation to you saying if you want to learn more about this course and how to get it, then and build your own business and sell more online and. And really benefit from this AI revolution in your own commerce capabilities, come on over to the YouTube channel. Just go to YouTube, type in TJ Walker Success. You'll see the live stream there. If that's too much to remember, type in TJ Walker. I'm either going to be the first or the second channel you find. So saying goodbye to our friends on Facebook. Udemy page. Udemy Group, I should say now, but normally we want you on the whole time. So thanks so much. Come on over to the YouTube channel. Okay, so Sergey, I have disconnected from one of our streams and the only reason I'm doing that is Udemy doesn't really want you talking about asking people for reviews or giving out free coupons, things like that. And I want to help you and me because again, I'm one of your partners on this course. I want to help it reach even more people. And so let's just. I'm going to pull it up here a minute and I just want to make sure see where we are with promote. By the way, if you ever have a friend or a colleague or a family member who has a course on unity or really pretty much any platform, the number one thing you can do to help them is to leave a positive review. An effusive positive review. And not just five stars. And not just the word good. Give a couple of sentences talking about what you are actually benefiting from. That is what's going to help people the most. Okay, so Sergey, I'm in the course now and why don't we go. Here's what we'll do special for our community here. Sergey, with your permission, why. Why don't we create a coupon that's only good for 100 people? But we are expecting you to leave a review. You could say I wanted it to be an honest review, but I do think that it would be nice to leave a review. Sergey, is that okay with you or did you have other plans for. This is our last coupon for seven days.
Do you want me to make it.
Or, you know, I'm in it right now. I'm doing it right now. Is that okay with you that we do that?
Yes.
Okay, so I'm making this one. And it's going to expire pretty quickly, so I would urge you go ahead and get this now and leave a review. Get. Normally the course is listed. I mean I can think the full official retail price price is, you know, 195 bucks. It is as you would imagine, often on. On. Whoops, I hit the wrong button. Multitasking. It is as you would imagine on you to be often on a steep discount and can be as much as, you know as little as 999. But today, because you've watched this program, you are, in fact going to get it at absolutely no charge. Of course, there is the biggest charge of all, which is your time. I mean, what's most valuable to you and me and really everyone, is our time alive and what we give attention to. And so that's what I'm going to. I'm making the coupon right now. I will be sharing it with folks.
What happens if it gets sold out?
What's that?
Yeah, what happens if all the 100 people, they take it?
Oh, oh. So what happens is someone, if they click on that coupon, they will get a message saying, the coupon you're using is expired, but the course is still available. You can buy it today. And it's normally 200 bucks, but hey, for you, it's going to be on sale for like 39 or 29 or even 9.99. So that's how that works so well.
All right, can you give the 10 bucks, too? So people who miss out on 100, the post 100. The first 100 people who are watching this better hop in and get it. Yeah.
Because I just posted the comment. I mean, excuse me, the coupon, now, that's too long to remember. Obviously, if you look in the chat, you will see it. If. If you are watching this on Demand, and it's later today, and we're recording this live today, April 23, 2024, if you're watching this this afternoon, this evening, tomorrow, April 24, there is a chance the coupons will still be active. But don't wait. Go ahead. Take advantage of this great opportunity and start learning how to use the power of ChatGPT to build your business, to make your business more successful, to generate more profit. Because here's what I can tell you with absolute certainty. I can't promise you. Take our course and you're going to be rich. I'm not going to promise you that. Sergey's not promising that. What I can promise you is your competitors are spending time right now trying to figure this out. And if you sit back and say, well, I'm not a techie, this is complicated stuff, your competitors are going to eat your lunch. That I do feel very confident in promising you. Because the world is changing, and I've seen it myself in other technology shifts. In 1998, I started making online courses. Turns out, dumb idea. It was too soon. I lost a fortune. But I had a lot of friends in. In my field, in my industry. And 2010 also said, I don't want to bother with this. You know, it seems it's too techy. I was already in it and then when things really took off, I was there when the pandemic hit, my business was exploding in a positive way. They were going out of business, retiring and, and seriously downsizing. That's what happens if you wait too long to follow certain new technologies. I don't think it's too late with chat and Sergey. I don't want to speak for you, but we're still early in the game, aren't we?
This thing just started. This is just brand new. The chat dpt a lot of competition is still refusing to use it because they are like, oh, let's do it the old fashioned way. So, so right now you can really hands on a lot of, let's say if you're doing ebay or Etsy, you're definitely going to make a huge difference with using that. If you're doing any other e commerce platform as well. But you can also use it for udemy. You can use it for anything else. It's not specifically for one thing in common. Now there is a paid version of it as well, but you don't have to use the paid, paid one. The paid one is for extra stuff like graphic manipulation, maybe transporting videos. I have not used the paid one because I don't need to use the paid one. Gives you everything you need for 95% of the stuff that I needed. But maybe for you you will have to go for the paid one if you want to translate this much text.
How are you using artificial intelligence for images when you talk about e commerce? So much of E commerce is about the image, about pictures and there are a lot of different, you know, there's Canva, there's a lot of different Getty images, there's libraries you can buy. But there are people who are using artificial intelligence to create images and create a model that's a combination of 10 other people. So in theory you're not violating copyright or someone's image. Are you using this to create images for your marketing materials online?
No, I actually don't need to use that. I mean you can use it, but that's when you have to do the paid version because that's when you get and to use that. And I don't need that. I pretty much. Well, first of all, the stuff I'm doing, most of this stuff, I don't need the pictures. For ebay and for Etsy you have to use your own images of the product. You're selling. So you have to actually have a camel take a picture and put it in there. So using Chat GPT kind of, for that kind of stuff is kind of in violation of, of ebay. So you can't go ahead and like artificially create a product that you're selling. So no, you cannot do that. So for, for, for me, it's not something I need to do, but there was a lot of people who can use it, for example, to create graphics for even a Udemy image. You can actually do that, but you have to use the paid version of the chat. So that's the difference. But I didn't need to do that, so I didn't do it.
And we should point out there, there is a lot of contention about artificial intelligence when it comes to copyright. There have been famous authors, comedians, saying, hey, here's a, here's a piece of artwork that I just created on chat GPT. And it's like 95% of my own book or my own joke. And so there, there are lawsuits. There certainly there are, there's a lot of contention in Hollywood where Hollywood movie stars, directors are saying, this is horrible. You can just push a few buttons, make a movie. And it's blending together Tom Cruise's face with Liam Neeson and, and they don't get any. Well, that's any rights for that. Here's what I think, where there is no controversy, at least for me, is if you have your own product, you've already created marketing copy and it's your work, and you feed your work into the AI and ask it to improve it. You're not stealing anyone else's work, you're just using technology to improve it. In my mind, that's the same as using a spell check or grammar check. It's your stuff, it's improving it. So, Sergey, how do you feel about that?
So that's, that's pretty much what I do myself for that. It's like, I already wrote everything there, I already put it over there, and I'm just using Chat GPT in order to make it better description and make it sound better. Also, some people are like, okay, let me just put, let me take someone else's description on ebay, put that into Chat GPT and do it like this. Well, you're basically stealing someone else's idea and making it better, which is not what I'm doing. I'm just using my, my own stuff. I write it all by myself. And then like, okay, so let's make it even better. This is My version. But let me keep on communicating and this is one thing I'm, I'm showing in the class how I communicate with the machine and keep on feeding into it. Okay, give me more ideas about. Especially with Etsy, you need keywords for you to use and there was a keyboard section and ChatGPT gives you all the different keywords you can put in there. So that's really a game changer because your listings on Etsy are going to be found versus the competition who is not. So that's a good one for that. But ebay works a little different. You have to have the summary, you have to have the description. So you have to work on two different things all combined. And I think that it really helped me with my sales. I mean I see my sales go exponentially higher from last year just using this specific method. But for you it's going to be all different. I mean you're just getting started. But let's put it this way, you are actually getting ahead of the game by doing something different than everybody else who are not doing the same thing.
And that I think is key. I've just pulled up here the, the ratings, the retail reviews. I mean, Sean said Sergey's years of experience from selling on ebay is really shows in this master class he teaches you step by step how consignment on ebay works. The methods he teaches will help you become successful in earning more income. Now what I like about that review, that's sort of a classic review, a testimonial that marketers like because it talks about the benefits to a prospective user. So quick note, if you are trying to help out someone and leave a nice review, just saying. Oh, Sergey's great. TJ's great. That doesn't really help. You need to talk about something that is beneficial to the actual prospective customer. That's what helps so much. Sergey, hang on one moment. We have Dawn Chubay with us. Dawn, thank you so much. Really excited about the time we're going to get to speak. Did I make a mistake? Are we, are you early or am I late?
No, I'm early. I thought, thank you so much for adjusting for my pacific time zone, but I thought I'll have my coffee and listen in and I'll be ready whenever you are.
Oh great. And dawn is needs no introduction to those of you in Canada. She's very famous there and one of the top seller sellers on Home TV show, the Home TV channel. They're selling products. She's a world class expert on the art of Selling through video, through tv. And dawn, since you're here, why don't we take advantage of you and exploit you? Because Sergey is one of my colleagues and a partner. He has a great new course called ChatGPT E Commerce mastery Skill Scale. It's available for sale on the UDEMY platform and a few other places too. So we're attempting to pitch it right now. We've just given people sort of an overview. We showed his promotional video. We've been going through what some of the reviews say, trying to stress the benefits to people. We have given a free pass to the first hundred people in hopes of getting some more excitement, more momentum. The course already has a thousand students and astronomically high reviews. But like in a lot of different platforms these days, the more students you have with high reviews, the more reviews. It really pushes the algorithm and gets it up. So that's why we're giving away some free coupons. There's, there's always a balance between, you give too much, why would anyone buy? You don't give anything. There's not enough social proof. So we would love to, because we want to talk about your programs and how you sell, but pretend for a moment we're your students. What advice do you have for me and Sergey on how to sell a course by speaking to people in live formats like this?
Well, and ultimately one of the things you, you just did in your pitch was explain some of the. There's my alarm to remind me not to sleep in. Sorry, guys. That's the first thing. Show up on time. Yeah. No, I mean the idea of also ensuring that you are again, getting enough social proof when you are selling a product. So what you're selling. Sorry, was it Sergey?
Yes. Okay.
So Sergey, I mean, obviously what you're selling is a product, but it's also essentially a structure service. Right. So whether you're selling a product or a specific service, you want to make sure that you have what we call in the product based industry, things like testimonials and reviews and product reviews. When you have that, those are real people. So the word authenticity, as we know, was the word of, I think last year and probably the word of forevermore. It's the idea that you're getting real people saying that they benefited from your product, that you helped them solve a problem. And so whether it's someone that you are speaking to that is going to be your specific customer or a person that that person listening is going to refer your product to, someone else that they think will benefit ultimately having those social proof the reviews are incredibly important, as you know.
And Sergey, since we have a real champion of selling and selling on online and selling directly to consumers, I want to give you an opportunity. Do you have any questions for Dawn? Because she is a world class expert on this.
I wasn't expecting you to come in.
That's okay. You know, ultimately and, and just to sort of clarify too, when we're connecting through the screen, often when we're selling in person, we think of, okay, we can read body language, right? We can identify objections or areas of friction to purchasing a product, often because we can see it in the eyes and the body language. Or someone feels comfortable enough to sort of go. I'm not sure. When you are dealing with someone through the screen, you can't see the looks on their face. They may or may not engage. And so as someone selling through a screen and it could also be in your copy, it could be any of that. Like whatever you're writing on your e commerce site, you have to be able to anticipate all of the many motivations and you have to be able to anticipate all the many potential objections. You're speaking one to many. And because you can't see that person, you have to be able to be a little more proactive and not reactive when you're selling.
Okay, One thing I want to say is that I've been making ebay classes for a while on Udemy. So this is my latest and one of them, my best class that I put in a lot of effort into creating and by this is the only class that I have that uses chat DPT with artificial intelligence. And then I put Etsy as well. So people who are selling on Etsy can figure out what to do, how to enhance their listing and everything else too. So this class, I mean if you're getting it for free, you're getting a great deal. Because let's put it this way, some people maybe pay almost the full price to just get this. So that's a good deal. Now, even for 10 bucks, if you're gonna make sales that are gonna give you twice, three times the value of the products that you are selling right now, it already pays for the, for the pass of the class. But since we're giving it away for free, you are getting the best deal of a lifetime. And I'm sure by the time some people are going to see this, it's going to be sold out because it's free.
Well, you're ultimately talking about your value stack, right? Your value proposition. I mean that's sales 101 is what, what are you getting that justifies the cost? You have to make it so incredibly irresistible that someone. It's just a no brainer. Right. So in the world of TV home shopping, I'll relate it to that. And then of course, I mean, I do something with my course too. I mean, everybody does that. And that's, I don't want to go into that at this stage, but let's talk about products. So in the world of TV home shopping, you know, I work for tsc, which is Canada's only TV home shopping network. So for you guys, it would be relatable to something like HSN or qvc. So you're selling skincare, for instance. Let's use Perricone md. It could be any of the skincare hairlines, but I use that one because it's a little bit more of a higher price point. So we would sell a bundle that would be a value of, you know, eleven hundred dollars, let's call it right. You'd have the super size of the cream and then you'd have the serums, and then you'd have the tool and all the other stuff. And today, and today only 69 bucks. Now for some people, they, they go to the drugstore, they're used to buying olive oil. So they're like going 69 bucks. I don't know, I can't justify that. But then you look, oh my Gosh, you're getting $1000 or 1100 worth of product. It's irresistible. It's irresistible. And then you've got all the social proof. Right. So that's the same as for you.
Yeah, there was, there has been people who went into my classes, they took my classes and were able.
Sorry, I muted myself.
Oh gosh, now I got to read lips too. Is someone selling a course on that?
And I'm, I'm supposed to be the media and now my auto focus is messed up. Sorry about that. I'm supposed to be the media expert. Yeah, Good idea not to try to communicate with your microphone muted. I was just pointing out people feel like, oh gosh, if I don't buy it now, I've lost that $1,000 in savings. I better buy it. So you're, you're absolutely, you're absolutely right. Hey, Sergey, we've got to let you go. Very much appreciate your time. And we're going to really go in depth with dawn here, folks. Sergey is graciously made available a free pass to his course. It's right there. And it's right there on the screen. You can see it. It's also in the comments. This is not going to last long. And Don, let's see if we can get some of that FOMO going now. If you don't get this free coupon, you are literally going to miss out. You can buy, you can buy the course at any time, obviously, but this is a limited offer for free because the course is new. And what I found with my own courses on, on the GoodEME platform, especially if someone were to give me a choice and say, look TJ, we can buy $5,000 of your course right now, today and you get all of it versus TJ, we're going to your first few weeks give you 35 star reviews but pay nothing. What would you rather have? I mean for me, long term business standpoint, infinitely more profitable to not take any money up front and get those reviews now. Every platform is a little different, but that's how it's worked for me. On Udemy is getting great reviews as a course gets going. That creates a long tail effect that's really going to benefit for a long time. And of course Sergey will be updating this course regularly with. Because ChatGPT and artificial intelligence changes all the time. Sergey, thanks so much. We're going to say goodbye to you. We're going to take a break in just a minute and again I'm going to try to exploit in a good way, take advantage of Dawn. I'm going to set up to get our technology going just right so we get slightly higher quality audio. I'm going to be putting some, some earpieces in and so we'll be taking a break for a couple of minutes. While we're doing that, I'm going to show dawn and I'm going to play for all of you some ads that I've made for the Amazon Influencer program where I'm essentially trying to be the junior varsity or the, the poor man's version of dawn, where I'm selling stuff directly to consumers in an online environment. So I'll be showing that and asking for her honest critique. And dawn, all of these videos were done in one take and they were done and posted on Amazon and Amazon Live without any editing. The things you'll see here, we'll have a little music and a graphic that my team put on just so we have some filler in between space. So I'm going to be gone for just a minute, a couple of minutes. When we come back, we'll really go in depth with dawn, find out more about the art of selling online selling in front of a camera. Because I know so many of you have products, services that you're trying to sell and you might be really great one on one but selling on camera to people you can't necessarily see, it's a different beast. And Dawn's going to show us how to do it. So we'll be back in just a minute live. My colleague Ben has joined us. He'll be helping us with some tech matters and I am going to. Let's see, I've got to pull up my my different feed for these ads and John, you don't have to look at all these if you want to get a quick last minute cup of coffee. I know it's early where you are. Take, take a advantage of this moment and then we will be coming back live in just a moment.
Looking forward to it. Thank you.
Great. And let me just Hydropeak thermal seems like a part of the family. I use it every day. I carry it with me to the pickleball court every day. I live in South Florida where it is hot and muggy and it's important to me to be proper, properly hydrated. I don't want to rely on a vending machine that's pedaling other stuff. I want to take my own filtered water. That's why I use this hydro peak. It does a fantastic job. It's durable. I've dropped it many times. Have a dent or 2 in. Still works perfectly. If you're looking for a thermos that is durable, sturdy, doesn't leak, I don't think you can go wrong with a hydro pack. Are you looking for something light and easy to take around to bring your music to your next party, beach, barbecue, pool event? This speaker does the trick. I've had this for several years, have used it countless times with friends, family members, gatherings we've had and it turns any normal gathering into more of a party. It sounds sounds great without me having to lug around big speakers or find outlets. It holds its charge, it lasts for hours. It sounds great. It syncs up easily and quickly to my cell phone. I'm not the greatest tech wizard, but it's easy. Easy to use if you want a nice sounding speaker for your events, home office, out at the beach, this speaker speaker will do the job. Reading is important to me. That's why I love this reading lamp. It's very flexible. You can adjust up, down, you can adjust how bright or dim it is. Hi, I'm TJ with the TJ Walker Success Channel and so much of my success I give to reading, reading a lot. I like to read at least an hour every night. So it's important for me to have reliable lighting. That's why I keep these around the house, next to my bed, next to the couch, so I can read there. If you're looking for something that's flexible and affordable and reliable, this reading lamp fits the bill. I don't do a lot of stapling these days, but every so often I do need to staple this Stanley. It works perfectly every single time and it has for years. If your office, your home office, your regular office needs a stapler, Stanley knows how to get the job done like anyone else. I like a bargain and go for other brands from time to time that I've never heard of. But when it comes to batteries, things I need to really work where I need the power. I like to stick with something reliable. Duracell is a brand I trust. We buy packets of batteries in bulk, so we always have the power we need. This sunset lamp is very versatile. Comes with a great handy remote. I can easily turn it from blue to red to green to white. It's useful for your home, for your office. I use it for my TV set to give a little more depth. You're going to like this if you want simple way of creating a little extra light in any room. This glide gear teleprompter is fantastic. Fantastic. I mount it on my tripod. The camera goes in the back. I then pull this out and I put my ipod, iPad there. All of my text, my script is on there. I can use software to manage that. And now I can be in front of this, whether it's 3ft 8ft away, looking directly into the lens of the camera, following a script. No more of this stuff where I'm looking at cue cards over here, up there. I'm looking right at the camera. So it makes things really look and feel professional. Hi, I'm TJ with the tj. Okay, we are back live. Hi, I'm TJ Walker. This is the TJ Walker Success Channel. This is the place where you come to improve your communication skills and to build confidence in your communication skills. We do have a special guest with us I'm very excited about. And let's bring up Dawn. Dawn, I'm going to be doing this at several different levels. This is what we would call the pre interview. We're going to hit record on our master switch and record things in 4K. So we're just kind of Talking behind the scenes now, even though we are live on eight different platforms forms at the moment. But before we start, Chubay. Am I pronouncing your name correct?
You got it.
Okay, great. And thank you for, for being a consummate pro and letting my team know how to pronounce it. And I did take the time to learn it and then I promptly forgot it. So I, I do appreciate you taking the time to do that. So we're going to get a couple of things straight here before we start officially. My goal is to make this a great experience for my audience so that they learn more about communicating and build confidence in communicating. That's. That is what we are about here. But I also try to figure out how can I help my guests the most. So I know that you have your live selling school.
School.
Is there anything else that you really want us to promote and bring to attention? And if you want us to put a URL up, if you put it in the private chat, we'll be doing that. Because this, this show is going out in a couple of different ways. We're live streaming on eight platforms now. We're going to be editing this down into a podcast. So it will be a sort of a slicker video with some bells and whistles that will be also put out on a gazillion social media platforms. Plus the audio part in all the typical podcasting places. Spotify, itunes. Typically we pull out some shorts that are cut up and put in different places. So our goal is to reach a lot of different people in different ways. Live long form, short form, audio, video. So we reach the most people. So having said that, what else would you like us to promote? Because we want this to be a win win. I can already tell I'm going to win from this. Our audience is going to win. How can we make this a win for you?
Sure. I mean, I just appreciate the exposure. Obviously, I'm just building my. My business. I mean, I've been working on it full time for the last eight months or so. I have released my course, so I put the URL in the chat. I'm also thrilled to offer, offer anybody that wants to sign up 40 off my gold level course if they're interested in that. So happy to do that. But honestly, visibility for me is. Is key. I'd love for people to subscribe to my YouTube channel. I'd love people to subscribe to my newsletters and my blogs. So search me out, follow me and have a chat once in a while. Yeah, that'd be Great, I'd love that.
Okay. And so I did post that and we'll highlight that in the chat once we get going.
Great.
Okay, so I'm going to go ahead and hit record on our master. So we have things in 4k quality. So when we're editing it down and we'll just hop in, what is your hard ending of when you have to sign off?
2 o' clock your time? I got lots.
Okay, so here's what I'll toss out to you is by the way, do you have music for sale? Are you the same?
Oh it. I am the same. Honestly, it's been so long that you can. People can stream my music on Spotify, they can buy it on Apple itunes. But yeah, I do have a couple.
Of CDs out, so I'll give you a choice. So typically what we do in this show is often we interview authors too. And so we, we add a final stream of Amazon Live and you know, Martha Stewart is on it, Paris Hilton, other people. I'm not on the home page of Amazon, although we're working our way up there. But anyone who finds the page can see it on Amazon Live. And it's also on demand on Amazon too. And we can put in links in the carousel. So if someone likes the book I'm talking about or the product or the CD while hearing us talk, they can buy it right there. So that's as close, that's as close as I get to, to the Home Shopping Network.
Yeah, no problem. Like I think, I mean, obviously my course wouldn't be available on Amazon, but my music is. So.
So I'll give you a choice. There's three choices here. One, we'll talk about what you do and your course and all of that and tips for people. Then we'll go live on Amazon and you can simply demonstrate best practices and actually sell your music just as a, as a learning device to get people to show you can practice what you preach. That would frankly be my favorite option. And if you don't want to for some reason, plan B would be, I have five books that I've read like and I, I can promote really anytime on Amazon Live. I can do that. You can be my co host and give me pointers along the way as to how I could be selling these more effectively live. And because we already have those in the system and the cash carousel. The third thing is we just don't do Amazon Live today and we spend more time talking about what you do. Of those three choices, what would be your favorite?
I Don't mind the Amazon Live. I probably wouldn't focus as much on selling my music on it so much as how Amazon Live and streaming live on that platform is a little bit different than TV home shopping, but how you're using some of the same practices. So I don't mind kind of promoting what you're doing on your Amazon Live.
Well, we just, we need to sell at least one product. Otherwise Amazon's like, what the heck are you doing?
Well, I'll go, I'll go grab my little jar opener that I actually posted an influencer video on so I can go grab that rate in two seconds and we can sell.
Oh great. So you're an influencer too.
I am.
So let me grab it. I'll grab it right now.
Okay, great. And so for those of you joining us, you may think, well, it doesn't seem like TJ prepared, prepared everything for this show. You're right. We are showing you sort of the behind the scenes of how content creators create content. And that's what we are in fact doing here, is answering your questions about communication, speaking, doing short form and long form video, the, the rough drafts. And we are also experimenting with how to be an influencer and how to do Amazon Live and that sort of thing. And so don you, I, you're going to regret telling me that because now I'm not. I'm going to want to keep you here till 2 o' clock because I'm relatively new to this Amazon influencer game. But I certainly haven't figured it all out, that's for sure. So, so, okay, can you tell Ben the, the product and he'll pull it up on.
Yeah, it's the Chefen jar opener. So it looks like this.
And so for those of you wondering who I'm talking to, Ben is my colleague and our producer here who does such a great job of all the behind the scenes things. And when I say, and this book I'm talking about is available in the carousel, he's the one magically pulling it up. Ben, did you get the name of that or do we need to put it, hold it in front of the camera.
More ch. Apostrophe n And it's a jar opener, so it does that. So if you look up my influencer account, you'll see it on there too. It's all linked up. Easy.
Okay, the name again you said. Do you mind just. I apologize, dawn, because our audios were getting a little distortion. Do you mind just typing in the chat the name of that? I want to make it easy on Ben because he's doing 10 other things.
So there's an apostrophe, but I pro. Oh, there. Okay. There you go.
Okay. Ben, are you able to see that in the private chat?
Yes, I can see them.
Okay, great. So Ben will get that ready. We'll say we'll, we'll put him back in the green room for now. I'm going to go ahead and start this sort of officially and we'll have some fun with it.
Great.
And then my other question is, is it called, is the literal name of the network you're on? TV Home Shopping.
It's tsc, which is the shopping channel.
Okay. Tsc, yeah.
So I know I went from, just so you know, I went from being a host. I worked there as a host for seven years and then when I moved back to Vancouver, I now go in and sell jewelry. So I'm now a vendor guest.
Got it. Okay, tsc. Got it. Now I see it. Okay, great. And we got that. All right, so I'm going to take you off. We'll introduce you. We have a special guest for you today. She is one of the most internationally renowned experts on the art form of selling direct to consumers online on TV in front of a video camera. Now a lot of you may be thinking, I can sell one on one. It's a little different when you're staring at a camera. You don't know who is looking. Our expert is extremely renowned in the country of Canada. She's been on the TSC network, the Home Shopping Network there equivalent to the US Home shopping Network qvc. She has been a mainstay there for a quarter of a century and we're so happy that she's here with us today to share insights. She's also a principal of Live Selling school. So if you're at all interested on how to sell in a live video format, you're going to want to pay close attention. I'd like to give a nice warm welcome to Dawn Chube. Dawn, thanks for being with us today.
Thank you so much for having me. Really appreciate spending some time with you, having a little coffee and a little chat.
Great. We can already tell you seem warm, you seem friendly. A lot of people look at a home shopping network and say, well, I can do that. It looks easy. Well, it's not that easy. What's the first, first mistake you see most people make? Is it trying to memorize a script or having a fake smile on their face? Where do people go wrong?
Well, I think a little bit of both. I mean, ultimately, I think one of the misconceptions, especially in this day and age, is we're seeing a transition not only from traditional, excuse me, linear television, but moving more toward live stream. I think a lot of people think, okay, I'm an influencer. I hold up this mug, you think I'm cute, I'm holding up a mug, you're going to buy the mug. And the reality is it's not enough. You still have to actually sell a product. But more than selling a physical product, you have to solve a problem. So we're mixing sales 101 with actual connection through a screen.
And that's easier said than done. A lot of people can talk about it. You've actually done it. Our guest today, Don Jube, is responsible for selling $30 million of products through live streaming and live television. How did you get into this line of work?
Well, like most things, tj, I kind of fell into it. So I'll backtrack to when I first started in the world of television some 25 years ago as a jazz singer, performing not only around my hometown city of Edmonton, but also on the local morning show to promote my gigs, to promote my CDs. Fast forward to when I was asked to audition for that television network to do the weather and traffic with zero experience but apparently enough personality that they thought they could train to do the rest. And here I am in the world of media. And it was seven years ago that I guess almost eight now, where I went from traditional media, which would be breakfast television number one morning show here in Canada, to moving to Ontario with my husband where I was able to get a job on the TV home Shopping network there, tsc, where I was taught to sell. So that's kind of how I got into it. I had no experience in tv, but lots on the stage, lots performing. Someone taught me how to be on TV and then someone taught me how to sell. And now I'm teaching others to, to do all the things that I was taught to do, thankfully, because somebody believed in me and thought that I was trainable.
What makes somebody a truly great spokesperson seller on live tv, whether it's tsc, Home Shopping Network, qvc, because they're not the typical necessarily beauty starlets, Hollywood starlets, you see people who are great at this, every kind of size and shape. So it's not simply being good looking. What is it that really makes someone successful at this?
So first of all, I love that you put it that way because in traditional media, and I'll speak from a woman's standpoint. And luckily, I mean, I, I mean I can't say I've experienced anything because of age or weight or anything like that, but that is typical in mainstream media for women. Not as much for men. Men can let it all go and they're still fine. Women, not so much. The world of tv, home shopping and live.
Were you looking at me when you said let it all go?
No, no, no. But you're right. I mean the world of tv, home shopping, the reason why you can be any shape or size or frankly any age is because you will be relatable to somebody. And if you are selling product, you want to relate to as many people as you can and there's always going to be someone watching that goes, oh my gosh, Dawn's like me. Oh my gosh. Dawn shared what size of pants she's wearing and now I know that's how it might look on me. And so to me it's that authentic element that is key. And yes, you do need to also have communication skills because you can like Dawn. But if Don can't properly express what the product is, is its benefits as they relate to the features and to be able to offer basic sales strategy calls to action hooks and all of that, if you can't do that, you won't sell the product. So that's the difference in my opinion, tj, between influencing and actually being able to convert through the screen products you can't touch, taste or try on.
Interesting. But this is all hypothetical. Let's go and dive right into a real world example. In a moment we're going to go right onto Amazon, Amazon Live. You're an influencer. I'm an influencer. I suspect you're a much more successful influencer than I am, but you have been gracious enough to be willing to sort of give us a demonstration. And so you'll be talking about an actual product that's available for sale on Amazon. We're going to put it right on screen screen and let you talk about, then we will talk about what you're doing, why you're doing it and what you think is, are the important elements of a successful online pitch. And by the way, if you're getting a lot of value from this and you think she seems like she knows a lot, she frankly knows a lot more than tj. You may want to check out the live selling school what I've posted in the comments and I'll go ahead and highlight. Right. Whoops. That's not what I wanted to do. I Clicked on the wrong thing.
First of all, kudos to you for going live, tj because this is part of the thing that not everybody can do. So I love that you actually host the show live. I think it's a really wonderful way to showcase that you have to sometimes just go with it. Right, thanks.
And there are mistakes, there's blunders. We've made mistakes already. I've highlighted the website address right now, Live Selling school, so people can check that out. And Don, I believe you have a special offer for our viewers if they sign up in the near future. What, what's the offer you're making available?
Yeah, I'd love to offer 40% off of my gold level live selling course. So this is really geared toward somebody who might want to be an Amazon Live Live seller or on Pinterest TV or anything like that. So live sell 40 is what you'll enter in the checkout stage. The promo code there. It's. I mean, I've already discounted the rates just because it's sort of a brand new launch, but I'm going to discount it even more for anyone that's watching today. And of course, I'll keep that promo code active for one hour after the live stream just so that everyone can take a chance to look at the website after our interview.
Okay, great. We appreciate that. And if you're watching this on demand or in a future edited format, check out the site as well, because I can already tell she knows a lot more than I do about live selling. And it's. It is the future. It's growing every day. Some places like China, it's, it's huge. Sometimes I read stories about China you make. It makes you wonder are they doing anything else other than, than buying stuff from each other in live streams?
Billion. Over 600 billion in that market there. It's nuts, Abs.
Absolutely. Absolutely massive. Okay, Ben, if you could go ahead and give us a countdown. We're going to go onto Amazon Live right now. And Ben, I'm not hearing you, but you can just, you can just do it with the fingers. Welcome, I'm TJ Walker. This is Amazon Live. Thanks so much for joining us. We have a very special guest today, Dawn Chube, who is also an Amazon influencer. We're going to be talking about one of the products she's excited about. She's recommended it and what's. So let's dive right in. This is available in the carousel below. For those of you joining us on Amazon Live. Dawn, tell us what this product is and what problem it solves.
So this is the Chefen jar opener. And how I came across this is I was at dinner with our friends Glenn and Kathy, and they're, they're a bit older, so they were entertaining us and they decided to pull out the jar of, I think it was pickled onions because my husband wanted a Gibson, right? So basically a martini with a, with a pickled onion in it. And I thought to myself, is my 80 year old friend going to be able to open the jar? Now, this isn't pickled onions, but I did pull out some hot peppers there and I thought, oh my gosh, like, I can hardly open these jars. How is my 80 year old friend going to open this jar without like busting their wrist? And so we immediately jumped, you know, to hopefully save the day by saying, kathy, let us, let us open that jar for you. And she goes, oh, no, no, no, no. She goes, you've got to see this gadget. I have. And I thought, I've got to see this gadget you have, because she went and took this gadget, this Chefin jar opener, and within seconds opened up the jar. Now, I'm not set up with the right height of table. We'll see if I can do this. So she pulls out this exact gadget from Chef and. And she said, watch this. So first of all, you can see it's got a retractable arm, okay. And so what this actually ends up being is your strong arm. This is instead of asking your husband or your partner who's got, you know, the, all the techniques, right? Like if you've done the tap tap, you've done the tap tap, right? You've done the. And then you've also done the shoving it under the hot water and to no avail, right? And I, and I'd like to think I'm kind of strong. So anyway, she pulls this out and she opens up the arm and she. Can you guys see this? I hope you can see this. So what you do is you. Right, and then you squeeze and you still go lefty loosey, righty tighty. And look at that. So in a second, the independence of opening up a jar yourself for, by the way, a gadget that is, I think it's under 15 on Amazon. So it's available in Canada, it's available in the U.S. it's Chefin. It's linked right there. Make sure you take the time to check it out. They have a couple of different colors available. And by the way, Chef, and this isn't like a, you Know a company that puts out junk. This is 30 years of innovative kitchen gadgets solving everyday problems like opening up the pickle jar. No longer do you have to struggle. Tj, order it now. I know that there's a few colors available. I know that the white is the most popular, so that's always a really great option. And by the way, still, if you're an Amazon prime member, free shipping, get it. You will not regret it. I'm telling you, I use this every single day. And every time I do tj, I say to my husband, I go, look at hubby, I didn't need you to open the jar for me. And he laughs because now he feels a bit useless. But hey, at least I'm independent and I don't have to wait for someone to open a jar for me.
All I can say to that is, wow, I. I had to go off and buy about 10 of these when I heard you say that. And I don't even keep any jars at home. My wife and I go out to dinner every meal, but I still want to get one. After hearing that pitch now, I. I knew I wasn't giving master class style presentations for my products here. I would have rated myself, you know, a 5 on a 1 to 10 scale. But after watching that, I realized I'm at negative 2 compared to a real pro like you. That. That was absolutely fantastic. So let's step back a minute. What did she do there? She told stories. She brought in characters. She fleshed herself out as a human being. She made it relatable. She demonstrated the product. And what you did is you manipulated me in a good way. You. You forced me to go through a database of images in my own brain to figure out how can I relate to this. Boom. The image you put in my head and forget this is not going to go in a risque matter. The image you put of in my head was me naked in the shower. What I mean by that was I was in the shower today and getting ready to come here. It was seven in the morning. My wife comes in and says, here, you have to open. It was not a jar. It was my daughter's Stanley water jug. That is so popular, it somehow was too tight. And it was so tight, my wife came to me here, opens the shower, hands me this, the Stanley. And now, because you took the time to walk through, through all of that, I could instantly see this is something. I won't get it to her for Mother's Day or for birthday, but this is something I could see. My wife would actually enjoy, because then she's not gonna have to. She's not gonna have to walk up the steps to the shower to have me do this. It's right there. If I'm not home, it's right there. Because it is a common. A common problem. So really, really compelling. Can you take us behind the scenes and tell us, sort of in your own mind, a checklist of things you have to do? Because clearly, you talked about a problem, you talked about a solution. You gave an example. You told a story. You brought in characters. You made yourself likable. You told us about your family. You let us know more about you as a human being. You showed the product with respect. You demonstrated it. You showed it how. How it worked. You also had certain things you did, like letting us know, well, it's free shipping if it's Amazon prime at some level. And that's true for anyone with everything, but you took the time to talk about it. Can you walk us through briefly and through the lens of that prime product? Because we will be signing off of Amazon Live in just a few minutes. Can you walk us through more of what you were trying to do for this product as it relates to a template you have for any product that you're selling on Amazon Live?
So ultimately, you need to know your product. And, you know, we basically said, okay, what are we gonna. What are we gonna offer today as far as maybe an example? And so. So, you know, right before we went on, I did just a quick little. Went to the chef and website and just made sure I had a few of the little credibility stats there that I didn't have at top of head because I wasn't planning on doing it. But that's. That's one of the first things you need to do. So, first of all, what problem are we going to solve? What story are we going to tell? These are things that I write down. I write down what my hook might be. So if I were hosting a show and if I were, you know, thinking about it a little bit more in advance, I would have started off with, have you ever had to sit there and hand the jar to your husband moments before the dinner party and worried that you might.
Preferably if he's not in the shower.
Preferably not. But, you know, you start off with a scenario that gets people thinking, and then. And then you also think, okay, well, what if. Okay, TJ and his wife, they don't. They don't cook a lot at home, so maybe this isn't for you, T.J. but I tell you what? I bet you, you know someone who would benefit. When I was at Kathy and Glenn's house and she pulled this out, I immediately thought of every senior in my life, right? And anybody that has dexterity problems or has lost a lot of strength because of maybe a condition they have or an injury that they have. And I thought, well, gosh, this is going to solve the problem for a lot of people. People that you don't necessarily think of when you're at the store buying it, but now that you're seeing it, so I think of that, then one of the other things you also need to do, like I would have, you know, again, if I prepped ahead of time, I would have looked at some 20,000 reviews online for this one product, right? So I would have done that. And then I would have also made sure that I offer the credibility of the product itself. So it's, it's brand story, it's personal stories, it's calls to action, right. I directed people to the Amazon site and then of course I also offered a few other incentives. There might have been a special on that day. This might have been a Black Friday special with extra incentive to buy. You have to verbalize it. You can't assume people know. So calls to action are incredibly important.
Tj, absolutely great tips and I love how relatable because I'm instantly envisioning, well, my mother in law does cook every meal and she's not as strong as she used to to be. I could definitely see that that would be extraordinarily useful to her, helpful to her and something she would value. So fantastic product. Again folks, if you're just tuning in on Amazon Live, you can get it available. It's right now in the carousel right here below. You can check that out. I want to thank all of our Amazon Live friends for stopping by today. And if you're watching this on demand, thanks so much, tj. I'm TJ Walker. This is the TJ Walker Success Channel. Okay, so I have removed us from that. That really was a master class right there. I feel guilty for not paying you your full fee just to watch that. Walk us through. And those of you just joining us live, we have Don Chu. Now I've already botched it. So the A is. The A is chew your food long. The I is. The I is silent. Don Chubay, Don Jubay, internationally renowned expert on live selling selling online. She has her own school, Live selling dot com. And I hope I didn't get into trouble because I accidentally left this up when we started our Amazon live and Amazon doesn't like you directing people off, so I hope that doesn't get us into trouble.
We threw the product up extra long. I'm sure they'll be okay. We'll ask for forgiveness after the fact.
Let's hope so. So walk us through what you were doing because you did so many things. The, the clarity of detail. It's not just that. You know, my husband likes a drink. He likes a martini. Well, I can relate to that. I like a martini with extra olive. Well, I like it with olive juice. Hey, these are my kind of people. You do all these things to make it so relatable. Nothing you said had the slightest hint of memorization or. Oh, I'm following the marketer's boilerplate marketing message point. Everything came across as just conversational. A friend sharing. So, so many things you did well. But if you wouldn't mind. Mind analyze. As if we were, if we played back that video here. Analyze what you did so our own viewers and our community members here can learn because you made it look easy. But that was not easy. At least not. Not for someone who's not used to doing that. Walk us through everything you did right there.
I mean, there's ultimately a formula and it's very much based on what home shopping hosts globally have done for 50 plus years. Which is why I call my live selling method the HSH method, the Home shopping host method. So again, understanding basic sales techniques, but through the screen where you can't touch, taste or try on. So for example, and just. And I'll run through kind of the order of things, but just because it's front of mind, you know, if I again would have planned for this a bit more, I would have also said how easy it is to extend the arm. And for instance, if you can open up a, I don't know, toothpaste lid or something like that, again, I would have to think about it more thoroughly. I would try to relate it to something that people do understand and have experienced if they've never experienced this product. So then if I go, okay, you can open up and then you're going to squeeze. And by the way, the squeezing is. It's literally just like making a fist. And you don't have to do it very hard. So if you've got arthritis, you don't, you know, you can do it literally. I could do it with, you know, once it's extended, I could do it.
With like it's using leverage. It's a lever.
Exactly. So you would try to be as descriptive as you can. So let's walk through that formula. So, first of all, when you're going live, my recommendation is even before you say, hey, I'm Don Chubay, or, hey, I'm TJ Walker, you start with the hook. Because without the reason to tune in, why. Why would they bother? Right? And unless you. Unless someone's watching because they're a fan of yours, of course they're watching because of you, T.J. or they're watching because of me. But if they're tuning into Amazon Live, like, just randomly, or came across on a social media thread, you want to make sure people have a reason to tune in, because then they'll care about who you are. So why. So why do we need this product? Well, if you've ever struggled with. With opening up the pickle jar to the point where, honestly, you thought your wrist was going to fall out and you're breaking a sweat moments before the guests come home, I want you to stick around because I have the perfect solution. Which, by the way, for as many times as you're going to use this chef in jar opener, it will work out to literally, over the course of a year, a penny, okay? And then after that, it's basically free. And that's why at $15, it's like, it's. You cannot not get this. And in fact, you might want to get two. So that when after three years, this eventually wears out, you're going to have one handy. Or when someone comes over, like when I was at my friend Kathy and Glenn's home, she could have just handed this to me. And now you've got that great gift closet gift. So we start with that hook, right? We want to go into features, but only as they relate to benefits. So the features. Feature of. Of how long this arm is. And again, I don't have the stats on me. That would be something I would prepare. Let's say it's four inches. It's gonna. It's not gonna work with every jar. And we don't want to lie about that saying it is, because it's not. It's going to work to the extension of the arm. So it's going to work for that pickled beet jar that you've got. It's going. It's not going to work for something that's less than an inch. So that's important to note as well. Right? So we're gonna relate to the features as they relate to the benefits.
It will open my olive jar for my martini. See how you Again, you planted those seeds in my brain and I keep.
Thinking about it and permission to buy, right? So we've got, we've got the hooks, we've got the, the features as they are. The benefits. As the features as they relate to the benefits. The things we don't care about. We might care about what this is made of, but I don't know, do we want to spend a bunch of time on it? Probably not. We want to do the things that actually matter as they relate to the benefits. And then of course, we want to be able to offer calls to action. We want to be able to offer the fear of missing out. You would have heard in my presentation saying, you know, there are three colors available, but when I was looking online, it looked like there's literally 20 left of the white. So if you really like, if you've got that pristine white kitchen, you don't want to wait on that. And the reason it doesn't sell for Sound Force TJ is because I'm a genuine fan. Oops. I'm a genuine fan of this. Right. So I, I would say that, you know, in the world of TV home shopping, yeah, I had to sell thousands of products and some I may or may not have cared about, but I knew that somebody would. So the research becomes important. But if you're selling as an influencer, right, you want to be passionate about the product and you want a personal experience. And if it's not your personal experience, then you better do your research, read the reviews and find out who did benefit from that particular product.
Our special guest today is Dawn Chubay. She is an internationally renowned expert on the art of live selling. And as much as I like to think of myself as a communications expert, I've been training people how to communicate effectively for literally 40 years. Did my first media training in 1984. Hearing you is an eye opening experience. It makes me realize 99% of what it takes to be effective live selling. I have no idea. In a minute I want you to have a new can opener, but this time I want it to be your live selling school. I want to turn the screen over to you and just listen to you and drink up your Kool aid here and really learn from you. And I want to give the audience whether they're watching today on YouTube, Facebook, Twitter, Twitch x Instagram, I want to give them an opportunity to really understand what it is you do and how they might benefit from the live selling school. We've posted the URL right there and I'm sure you'll do it. But let us know, does this apply to people who are brand new Amazon influencers? Does this apply to people who've just signed up? Target's got a program, Walmart's got a program. TikTok has a program. You all these programs. I want to hear how you position this, how you sell it. So you let me know when you're ready to start. But I want to just go full screen and let you talk for two or three minutes. I want you to sell me on this live selling school and then we'll, then we'll talk about it in a little more detail. Does that sound and you tell me how many minutes do you want because I can listen to you all day long.
I tell you what tj, let's plan for a minute and a bit but it'll be a very obvious when I'm, when I'm done I'll do a final call.
I'll just come back. I'm not going anywhere, believe me.
Just come back.
So again what we're about to hear is a world class expert. We're going to get a mini master experience class on the art of live selling and she's going to just give it to us right here, Don Chubay. And then when we come back I do want to talk about, I'll be asking you follow up questions. By the way if you're listening to this live, watching us, you can ask Don questions directly. You can join us on on streamyard. We posted the link in the comments. We can post that again because I because all sorts of questions questions come up with me. What's your relationship with a live selling versus the on demand Amazon influencer does both. Does one feed on the other? Which one generates all more revenue? All sorts of questions popping up but I'm gonna close my mouth now turn it over to you and I really want to know what live selling school is, who it's for, what you get out of it and all of this that so without, without wasting more time, here's Dawn.
Thank you very much TJ and yes, I mean we are seeing the world of retail completely change. Maybe you're a business owner, a small business owner who is still struggling to get your sales from your brick and mortar store back up to where they were pre Covid. Maybe you are somebody who has decided you want to to have an extra revenue stream, right? Selling products and influen influencing products that you love. Maybe you're an influencer who started off when you were one of a few really great influencers and now you're seeing an incredible almost like flood of people calling themselves influencers and that market is diluted and you now want to stand out. So that's who Live Selling school is for for. So first of all, I want to let you know what live selling is. First of all, Live selling is something you probably do all the time in person. But now because of technology you've had to figure out a way to communicate through the screen. So you see this right through that screen, we might have one person watching, we might have 1 million people watching. So all of the techniques you used to do in person, you've got to now broaden how you're communicating to a piece of appealed to the many different customer motivations and the many different ways people absorb information. And that is why I created Live Selling School to help you navigate the world of live video and social commerce. You've heard of it, right? TikTok Shop, you've seen Amazon Live, you've maybe even seen owned channels on a website, someone actually selling products, product. Now, live selling can be done very inexpensively. If you are a small business you can host a Facebook Live or an Instagram Live, but you'll see higher conversion if you're using some of the live stream selling platforms. In fact, upwards of 30% more conversion. That's 10 times more than traditional e commerce and typically 40% less returns than typical E commerce. So why do you want E commerce? Why do you want to elevate that strategy even if you have a brand brick and mortar store? Because we need to bridge the gap. So with live selling school, how we do that is we teach how to communicate through the screen using techniques that TV home shopping hosts have used for over 50 years. So sales 101, you have to have your hook, you have to have your calls to action, you have to have your permission to buy. You have to have a product that you can demonstrate and that you can communicate through the screen what it feels like, what something tastes like like and what that experience is going to be. So through Live Selling school, if you are an influencer, you can sign up for my HSH method Live selling course. I've got a gold program which by the way today and today only for the next hour after this live stream you can access 40% off just go to live sellingschool.com go to the HSH method and at checkout you will basically put in that promo code live self 40. When you learn the live selling skills, you will be able to sell more product through the screen. You will learn the communication skills you will learn how to demonstrate and you will, most importantly, learn how to flow your show. There is a framework, a proven framework that helps customers be led on the journey toward that pathway to purchase. And that is what I am able to teach you through Live Selling School. Now, if you are a business coming up soon, I will be launching my Leap into Live Stream masterclass. Okay, so the HSH method, if you're a small business, absolutely this can be for you. But if you are an influencer or a brand ambassador, definitely check that out. If you are a small business, be sure to check out that if you are looking to host your shows yourself, but you can also reach out to me directly and get put on the list. For my Leap into Live Stream, no matter what your incentive, no matter what your motivation, go to livesellingschool.com and TJ. I know for anybody that's out there, there's always the sort of, ooh, what's the hesitation? Why? Don well, there's a handful of people who know how to communicate through the screen in the way that I do, in the way that TV home shopping hosts have done, in the way that has helped me sell over $30 million worth of product. And so if you're going to learn from somebody, would be great for you to learn from me. I've got the proven techniques, the techniques to sell through the screen authentically. And you can find out all those details about me and my program and of course that 40 off live sell 440 live sell 40@livesellingschool.com reach out anytime if anyone has any questions. But TJ, that is what Life Selling School is all about.
Wow, that was a fantastic, a fantastic pitch. A master class on the art of selling and the art of selling live about how to sell live. Really good stuff. Now where do you typically, if someone comes into your school, where do they start? Because I've never really paid much attention to selling products or live selling because I was busy selling my own products and services. Because I've been selling workshops and seminars and books and DVDs and CDs, online courses for years. And you know, when you sell your own stuff, you get a much higher percentage of it. If I sell a speech or a workshop, I get 100%. But I have just recently in the last four months, sort of gone into this world of influencer selling live and on demand because I've had so many of my students, customers, clients say, tj, I want to speak more and I'd like to make some more money. I Don't want to spend time pitching conference planners to speak next to Anthony Robbins. They won't return my call. I don't want to spend time trying to get meetings with brands for brand deals because that could take six months. And then one of my colleagues said hey, there's this thing Amazon Influencer where you're no longer pitching to get in front of people. They put your video in of front front of people and you don't have to pitch brands because they marry you with the brand. So that's why I say okay, let me hop into this experiment so I can be helpful to people. But I have no idea was that the best program to start with? The worst because Amazon's got one Walmart target. Every major social media platform has one ebay and plus there's the whole aspect of just user generated video. You can make a video and then try to sell that to a product. You can go to Clickbank and do something just on your own website. There's so many choices to choose from. Making videos on demand. And then there's the whole live component. How do you weave someone through this journey? What's the logical starting point?
So when you go to livesellingschool.com for of all there are free videos to explain what live selling is. So if you're watching or listening right now and you're going, I don't, I still don't quite get it what TJ and Don are talking about. I do have four free videos that it's 18 minutes in total. So it's, it just lays it out. It tells you what the conversion opportunities are, what the platforms that you can use are. Amazon Live I include in that as well. I've got a couple of ebooks as well if you're sort of curious on that. But the journey is, is when you for instance sign up for my course, my HSH method course we start off with again live selling 101. Then we work through everything from live selling techniques which again really is a combination between the in person sales techniques but elevated because through the screen how. What's it like to talk all by yourself? Right? Like when you. Or do you want to have somebody with you when you're selling your product because there are several different way ways that you can live sell. And then we also talk about the importance of live selling and why it has that higher conversion upwards of 30% right. 10 times the amount over traditional E commerce. And it's because there is now a face behind the brand. You have real time interaction and how do you navigate that, then we take people through. Okay, here's the research you need to do. So what brand are you selling? What kind of information do you need to pull out of that brand story so that the customer cares about the brand? Right? Because everything's got a story. And when there's so much competition in jar openers or skincare, someone might be drawn to the brand story or their ethos, right? What's important to them are they clean beauty, okay? Now all of a sudden, you're getting all the clean beauty in there. So we talk about all the things that tap into the customer motivation and then we actually run through how to flow your show and then how to practice. Now, tj, you brought up video, and I think, you know, the strategies are the same as far as how you take someone through a pathway of purchase. But I think one of the great things about live selling and why this could set any influencer apart, right? Because video is one thing. You can edit it, you can filter, you can fix your mistakes. But going live, you have that opportunity to allow yourself to be a bit vulnerable. Some of the best interaction is when you mess up a little bit. And that's okay, right? Because it shows your good thing. You're relatable. Right. But it's the real time interaction. So, you know, why do you have a chat box? Well, because we want people to know that we can address their questions or concerns right now. And for somebody that is on the fence about purchasing a product, it might be that answering of that question that gives them the confidence to purchase, right? That. Because if you were in store, tj, as a salesperson, because ultimately, what are influencers in live selling? Your sales people. And you have to understand that too, it's product first. People might be joining because of you, but it's. They're not buying because you say buy it, you. It's product first. That's the most important thing. If you were in store, you'd have a chance to answer someone's questions on a video. They might wait. They might. You might. They might post something at 3 in the morning when they're scrolling on TikTok. And then they got to wait till what, noon the next day? Well, by that point, you've missed that opportunity of the impulse buy.
So for someone starting out, how do they find it all? I mean, you've been the, the upper elite, elite aspect of live selling because you were on Canada's number one home shopping network where they had an audience brought to you. For someone who says to themselves, look, I'VE got some free time. I like to speak, I'm articulate, I've got products I like. How do they find a live audience? Do you recommend is Amazon? I have no idea if Amazon Live is even on, on your top 10 list. Is that a way to find an audience or where do you recommend someone find a live audience? Because at least with a video on demand you can make it. Maybe no one watches it today, but if you're promoting it in different places over time, you could get an audience. How do you get a live audience? I guess the big question.
Well, I mean, listen, first of all, if you've got a significant amount of influence, followers, newsletters, you're going to promote, promote it the same as you would promote any appearance. I would say also multi purposing what you do for live. So yes, I 100 see, I mean, and that can be discouraging, right? If you, if you're going live and you see, oh gosh, there's like 15 people watching, oh my gosh. The thing is, is you have to do it the same whether there's one or 15 because you can also repurpose that content to video. Okay. And yes, maybe you're not getting that same real time interaction, but that's how you build. Right. And you also have to stay consistent. So I always say, yeah, it can be discouraging if you don't have that many people watching, but you're building, you keep building, you keep building. And if you put out great content, they will come. The product becomes the content and you do have to build it. So with Amazon Live, just to go back to your question on that. Yeah, unless you're a major influencer with a partner that has sponsored for instance, your stream. So let's say Chef and said, oh, we love how Don did that. We're going to sponsor the live. Well then all of a sudden I'm on Chef's channel and I get the benefit of sort of that cross influence. For sure. You, you have to build it the same as you do anything else. And you only do it by establishing credibility and likability. And ultimately you build it and they will come. So Amazon only posts you essentially on this, their main feed. If you're somebody something, you know, you're somebody somebody, but that doesn't mean you're not going to still sell based on having maybe even a small number of followers. For instance, Amazon has pretty good commission rates, you know, relatively speaking. So you know, I think it's a great place to start. It's free, you have to have a certain number of followers to make it. To make it work for you.
That's my. Forgive me for interrupting. That's really my biggest big question, because I get this question all the time. What is the single best place to start if you want to get in this game? I was under the impression it was Amazon Influencer. Do you have another program you think is either better or a close number two?
I would say the thing. Because Amazon already has the reputation. It's an easy place for people to have the trust and in what they're buying. So if I were sitting there going, just. I don't. There's. There's not. There aren't a lot of options that can compete with the Amazon name. So, you know, if I was to sit there, go, oh, go shop it. You know, blah, blah, blah, dot com, there's gonna be people that go, oh, is that a legit site? Right? So I think, you know, the idea that, that not only do you host your life, but ultimately you're directing people to your storefront. So whether that's video or live or with Instagram posts, ultimately that's going to be what drives the follower count and eventually your fan base. I. If you ever look at Amazon Live, like the kinds of shows that people produce, it's really quite a great masterclass in itself. So you'll get people that go, okay, Friday night, sip and savor, and they will host a cooking show. And it's like less about doing a product pitch as creating a visual of what an experience can be like. And then it ultimately is product placement. So, you know, if I was to host a show where I'm showing people how to make a dirty martini with your favorite olives there, tj, I would literally go, here's my secret. I use this kind of bitter. I use this. And by the way, all of that would be sold on Amazon. People would see me open these olives, I'd hardly even have to mention what I'm doing. And all of a sudden I would see my feed blow up even in the video going, oh, my gosh, what was that gadget you used to. So it's. You sort of have to just trust that eventually if you produce great content, interesting content, and that's the case with any live selling event, which is what I teach in my live selling schools, how to create a theme. They will eventually come. You just have to. You have to create it because you love to create the content and you love the product first. But Amazon is one of the best ones. Pinterest TV I find a little bit clunky. But they do have a program with that as well. Walmart and you were talking about Target and all of that. There are a number of shopping platforms as well that have social selling apps that are free for influencers to use, that offers sort of the click to buy much like what Amazon does. So Bamboozer is one of them that, that works with that. Vimy is another one that can actually integrate to your Shopify store. So as an influencer or as a brand ambassador, there are lots of free tools. And if you're a small business that wants to leverage the simulcast on your own channels on your YouTube, right, because you've got YouTube shopping on your social channels, then you might want to look at some of those other live stream shopping.
Do you site, do you simulcast or do you do just a. An Amazon influencer live on a Monday and a different one for Walmart Tuesday? Break down. Do you have a home base online for live streaming? Break down your calendar of how often you do this and when.
So for me, I mean like okay, so if we're talking about anybody that wants to do. Because I'm not live, I mean I'm do I'm hosting a live stream event tomorrow, a shopping event that is going to be on an owned channel for a fashion brand. So that's one element. But if, if. And we're using, I think it's YOLO box or something like that, it'd be like obs, right? So we can put graphics that up, we can do all of that, but there's no actual click to buy. So you're posting links in the feed so you'll still get conversion there. You'll treat it like marketing. You'll get people watching. You might get even traffic in store, but certainly on the E commerce. But if we were to now take that model of what I'm doing tomorrow night and decide we want to simulcast, you would use one of those shopping platforms. So for instance, Spree is based out of Denmark, but they have, they just signed up with a bunch of brands. I believe in the UK they've got brands that are in Canada as well that are leveraging them. Those can simulcast. So it can the same show using the same camera or multiple cameras. Because you can do that as well. Have graphics, have the clip to buy.
Yes you can.
Right, there you go. And. And that can simulcast TJ on their Instagram, on their Facebook, on their YouTube, on tick tock. Right. And of course on their owned channel, which ultimately that's where you're going to start to build the other channels. TJ is if you've got a newsletter, right. You want to advertise.
But apologies for interrupt. How complicated is that? And do, do you have a team of people? Because if I'm simulcasting on seven different platforms, I can't be doing that. And typing in the link to the, the, the Amazon link for the canoper for this channel. The, the target link on this channel, is there a certain number where it's too many. Unless you had 10 people working for you. And if you had 10 people working for you, the economics just wouldn't work out.
Right.
How do you, how do you handle that issue?
So, so there's a few things to unpack there. First of all, the platforms themselves, I mean I, I don't know, I don't work for those platforms. Every platform has something different. So if you're looking at the ability to buy in, in show that simulcast on those multiple channels, they've got the back end software and stuff. I mean I'm talking if someone puts a heart, there's a direct link that ends up automatically through AI and all the other automations. Okay. So you don't necessarily have to have somebody typing out the links and all of that. Right. Um, for the event that we're doing tomorrow, we've got my friend Kevin who's with little Little Round Productions. He's sort of managing the, the graphics and the cameras. I'm going to be essentially the host. We've got the designer who is the expert. So there's two of us. Although it could have just as easily been her if she's comfortable doing the calls to action. Or it could have been just as easily me if I was a fashion expert. And then we've got a moderator who's sitting off to the side and they will be interacting with anyone on the feed that has questions that we don't answer on air or to put links now. I mean there is planning involved without question. This is not like, hey, let's go live and let's wing it. I mean when I was, you know, giving you the demo on the can opener, I'm winging that. But if I were producing a show, you would want to have a little lead time, few weeks. You want to put the graphics and you're going to create your show flow. A lot of that happens on automation. This is not unlike what happens in regular news programming and in TD home shopping. But it would be silly for me to say like, oh no, we're just like hey, we're just doing it all. No, you have to decide what is the team that you require. Okay, tj, you've got a few people behind the scenes. I mean, I was getting emails confirming links, pronouncing my name. You have your producer there that is putting up information in the feed. So you have a team, you have to decide what you're capable of. Now to that point, I have a friend of mine who now works in the cruise ship industry, but she was a host with HSN and she would host on the Belive platform an interview just like this. And she pre inputted all the graphics she hosted. But she had a capable guest, right. That didn't need to be babysat too much and she could then also pull up graphics and comments. So if you are a multitasker, if you are a creator, don't be surprised if you can handle lots of it on your own. But these platforms, they are designed to make it user friendly and easy and all you really need is a little bit of planning. Right? And that's what I help with@live sellingschool.com promo code LIVECELL40 in the next hour, I'll disable that, but 40 off of my course. You'll learn how to do all that, but you can really, with very, very little onboarding, execute a live stream, show yourself. And by the way, you get better as you go. So like, don't be intimidated. Right? Right. With these platforms, they make it very simple once you get a handle on a few of the technical aspects.
Our special guest is Dawn Trube, who is an internationally renowned expert on the art of live selling. You can go to her school, livesellingschool.com and check out her course, her program. Now, dawn, you're sort of a superstar in this industry. You've been in it for a quarter of a century. So you're at sort of an elite aspect of this for someone who, say, went to your school six months ago and they're spending, let's say four hours a day in this arena, where are they now on their journey? Are they doing one hour a day live on YouTube and simulcasting? Are they doing one hour a week and spending all the time in promotion? How often are they live streaming and what is their home base for live streaming?
So first of all, I mean, like, and the nice thing is, is that you can, my course is all online on demand, no travel required. You can go ahead and learn at your pace, but once you get the skills, the first thing, as I said, I say is just go live. Okay? And be regular so you can go live. And we see this all the time. You can go live every day if you want. Right. Like you stream your show.
Where are you recommending someone start?
Well, I would, I mean, Honestly, I mean YouTube is one of the biggest shopping opportunities available out there. But if you don't have a huge following on YouTube, that's not where you want to be. You want to be where your audience is. So let's take away any of the paid platforms because I want to make, you want to make it easy for yourself to kind of work up your skills. Instagram Live, Facebook Live, go every day if you want, go once a week, set a schedule and, and market it and, and you don't have to spend the money on doing, set up an event on Facebook. You can go, you're doing an online event. So Skin Cosmetics, a brand that we sell in TV home shopping, they regularly host live stream events and I host with Demetri James, who is the founder and these are things that they promote, they promote them weeks in advance. They send reminders, it's part of their newsletter. They'll do a Facebook Live to say they're doing a Facebook Live. So start where your audience is. That's the best way. If your audience is on Amazon, do it on Amazon because you then have the traction with the links to actually earn commissions. But if you just want to get practicing your selling skills and going live and to establish yourself as a credible source for product information and as a way to get the products that you want at perhaps discount, discounted rates that maybe benefit the person who's selling. Go live as often as you can, but promote it. Don't think that they're just going to come because you go live. Promote it. Get people excited. If you can offer a discount code, if you can offer a gift with purchase with Amazon Live, I know that you probably get the emails as well, TJ saying oh gosh, here, here are the, the sales of the week. Go live with what you know is going to drive traction, but go live.
And where, where do people see you live? What's your typical schedule in a week? Do you have 10am to 11 every Monday or on this platform or how often and where are you live?
So when I was working in the world of TV home shopping, I, you know, I was the launch hours typically so you'd see me, you know, at 10 o' clock Eastern to 1 o' clock Eastern and I would be live pretty much every single night. I now am. I mean I still do some live Live stream as a host. But my, my real goal with live selling school is to empower influencers and brand ambassadors and, and sales reps. Because keep in mind you don't have to be an influencer to lifestyle. You if you work at Target, like I'm saying, you could be a cashier and you can live sell for Target. You can, you can do it, whoever you are. So I'm a lot more behind the scenes now. So I don't have a regular like, oh, here's Don. When can I. I watched dawn live streaming. I will say though, tomorrow night at 7 o' clock Pacific, 10 o' clock Eastern. If you go to jackbyjc.com you will watch a live stream shopping show. I will be in action with Rosemarie who is the designer. So we will actually be live selling if you want to see that in action. But I'm not doing it as much these days. It's really my goal, TJ to empower others to do it. But if I were doing it, I would be setting up a regular show once a week. I would say, okay, I love cooking and I like making cocktails. So I would do a tune in on for Dawn's Saturday night sips and I would take any one of the cocktail books that I have here that I purchased on Amazon. I would have that set up on my, my table or my bar or my counter and I would dress it up with great, you know, I'd make it look like a bar, right. I treat the camera as though this is a person sitting at the bar. And I would have all the products there, the bitters that you can buy on Amazon. I would have the mixers, I would have the glassware, I would have the straws. And I would create a scene that people at home would be itching to replicate. Oh, and thank goodness dawn would have all those products linked on her Amazon feed. And that's how I would do that. I would do that every Saturday. And if I couldn't do it, then I would let people know ahead of time that I'm going on holidays, I'm taking a break and that. And just so that people know that they can tune in the following week. And that's how I would do it if I was, if I was hosting a show.
So for your students, if they've been doing this six months, do you recommend like one hour a week set time and then spend, you know, 20 hours promoting it to get an audience or what's the ratio of, of hours per week doing something live versus Promotion.
Promotion, right. So I mean, listen, if you're promoting a regular show 100, you should, that should be ongoing promotion. And depending on how lucrative your streams are, you might want to look at boosting posts, you might want to look at Facebook ads. I mean, you can get as real in the weeds of marketing as you want, but ultimately keep in mind that, that viewers also have a very short memory. So if you are doing one off events and you promote it a month ahead of time, it's dead. They, no one's, they forget there's other competition. The day was nice. I'm not doing it. So I would say for sure, regular promotion. But also don't be afraid to say, hey, we're going live in 30 minutes and, and make, and go live on your Instagram live saying, hey guys, Don Chebe here or TJ Walker. I'm going live in a half hour on Amazon Live. So I know we're on Instagram. I'm going to ask you all to go to Amazon.com find my storefront, grab your coffee, grab your cocktail. I hope to see you there. And promote yourself really close to your events as well. But yeah, regular strategy. I mean, you sort of have to, honestly, you have to sort of figure out what works for yourself. It's going to be different for everyone. So try something. If that is successful, do that again. If it's not as successful, tweak it. You got to figure out your own secret sauce and your own secret marketing method.
Comments coming in. Jules says she is good. Thanks, tj. Well, we're getting some good feedback for you. Thanks so much for, for sharing your insights with us. How do you differentiate? I, I certainly get the value of live and I'm doing like 15, 15 hours of live a week now. So I'm a big believer in live for building bonds, building relationships, building a stronger connection with people. But how do you differentiate, let's say on Amazon platform Live versus on Demand and your clients, your students, are they trying to do both equally? Because I know for me, I, I said I'll do live later. I was sort of intimidated just by the technology of how do I get it connected. And I never did learn it, but my colleague Ben figured it out. But for me, making a video on demand was pretty, pretty easy. I just set up my cell phone, I hit the remote, talked, stopped, uploaded. Now that isn't necessarily the way to make millions, but it sort of got me into the game. Are your students doing both on Demand and Live? And are they, are they finding the live a Lot more lucrative. I'm making money every day. But it's, but I do make almost all my money from, from the Amazon, from the videos on demand. Because I do, I tend to do a lot of videos and every once, I mean, I did a video with my daughter on her backpack the other day, it got 6,000 views. I don't know if we've had many sales, but I did. But it's, you know, you do a video once and it has the possibility of getting views for a lifetime. The live is on demand. People can see that on demand later. But I'm just wondering, when you're coaching people, do you say, well, whatever you're going to talk about live, you might as well do a rehearsal, make a video of it as a part of your rehearsal and then that video could go on your storefront as a video on demand. It could go on the product page. Do you, do you differentiate that way or how does that work for you?
So I mean, ultimately a video is, it's not as reactive. So you, I would suggest if you're doing a video in, in the format that you're doing, be sure that you anticipate what some of the questions might be so that you can address it in your video. And it could even be that you do the video after the live so that you can incorporate some of those strategies or some of the questions or concerns that came up in your live stream and do that in the video. So I think, you know, absolutely, there's benefits to both. What I find is, first of all, I find live actually easier than recorded because I've worked, you know, 25 years in the lives, the live space, you know, both on breakfast television and at tsc. I think what happens with video is if that's your comfort zone for sure, definitely go video. But I don't mind the live to tape element. And for anyone watching and listening, when I say that, I mean, don't necessarily feel like you have to edit a bunch of sort of pieces to make one video. If you can set a timer, if it's 60 seconds, if you want to put it on a YouTube short, keep it, you know, at 60 seconds or under and do your pitch, do your hook, do your whole formula, your permission to buy, maybe read a testimonial and, and give people the call to action of where to buy and why they should buy now. Right. Incentive or limited quantities. But yeah, I find that there's definitely that, that appeal, appeal to do both. But the goal I have is to incorporate again, live selling techniques Whether it's in person, live stream, and certainly on video. I think there's a benefit to reaching the audience in all the different ways, tj and I think it's smart to not just think that, oh, everyone's going to watch live. No, not everyone's going to watch live. Some people are going to catch it at whatever different time zones. So yeah, I mean, it's smart to think of all the different ways.
And with Amazon specifically, do you have a way of tracking sales from the live portion and for that matter the, the videos on demand? Because you can see what product was purchased, but you can't necessarily see today if you're, if you talked about the product live and you talked about it in a video on demand, that's on the product page and you get a sale, at least I don't know how to read the data to figure out where the sale came from.
I mean, ultimately, tj, I mean my, my goal is to teach the skills, I think the back end and the analytics on the different platforms. I mean, that's because I can't possibly be an expert in all the different platforms. And frankly, there's new platforms that are coming up all the time. I would suggest the skills that you're learning from me you're going to be able to use on all the platforms. But also, let's also use a little bit of common sense here too because 100, I mean I, I get my Amazon influencer thing and it tells me how many bought in the US how many people bought in Canada. It will tell me other products they, they bought from my storefront, you know, so that's another benefit of Amazon as well, if you're going, because, oh my gosh, Don talked about this, this can of this jar opener. But then while you're surfing on Amazon, you also buy Don's music or you buy TJ's book. You know, as an, as a storefront that has driven people and traffic to my storefront, I also get a bit of all of that. So, you know, there's certainly benefits to all of that. But yeah, I would say you can also probably use an educated guess if all of a sudden you're going live and on your site there, TJ, all of a sudden 100 people bought this, this jar opener. I would suggest that that's a pretty good indication that you had some pretty good sales as a result of going live.
And do you recommend, by the way, if you could post your storefront or Amazon, I know a lot of our viewers and our community would Love to see it. Post your storefront address, that would be great.
I will.
And do you recommend as a best practice to your students if they're going to talk about, about a product live, do you also recommend that they do a shorter form, horizontal or vertical of the same product so that it has a better chance of getting on the homepage? Because my understanding, maybe I've missed it if I talk about a product in a live, that doesn't typically get on the product page, does it?
You know, Amazon's got their own, and I do know this, they've got kind of of their own analytics of obviously what they push and it would be based on all of the same kind of metrics that brands do when they look to, to hire an influencer. And I mean obviously I'm sure deeper than just the, the typical vanity metrics. My understanding is it's kind of a bit difficult. Right. So ultimately, you know, are you looking to get famous on Amazon? I'm not going to be able to tell you how to do that. All I can tell you is that if you create great content, if you have enough people that are buying, you will most likely get on the radar of either Amazon or the brands that partner with Amazon. Because don't forget Amazon also makes a lot of money with advertisers and people that are sponsoring products and live streams and that trickles down to the person who is selling on those Amazon storefronts. So yeah, I mean it's always interesting like okay, did I go onto TV because I, I want to be famous? No, I want to. I went on TV because you know, it was kind of going to be kind of fun and I could earn a living doing it. Right. So it's hard to reverse engineer that. You have to. It's like the build it and they will come. Right. If you are an engaging personality, you provide good value, you have a great offer as a brand. You've got somebody that is able to create a show flow that eventually nurtures the customer to take them to the pathway to purchase. You're going to be of value and ultimately then you will get those deals. And I think it's probably very similar to getting on that front page of the Amazon.
Great insights Mary site and tips. Jules says she is excellent. I concur. Our special guest today. So happy she's been with us. Fantastic insights. Dawn Choubay, please check out her website. Oh, I'm, I'm going to post the, the link from the private chat. Let me just pull it in right now. You can check out her, her storefront. It's just at Dawn Chube.
Yeah.
Like I think, I think you go I don't have the whole link because I'd have to pull it but it's like I think you go to Amazon.com.
Amazon.com shop/ and then the person's channel.
And then and that's why and all my socials. So I'd love to see to see you on LinkedIn. I'd love to see you on Instagram and Facebook and if you're subscribing on YouTube, feel free to subscribe at Living Live Selling school or at Don Chubay Media.
Great, dawn, thanks so much.
Thank you.
Check out the website livesellingschool.com 40 off.
Live sell 40 on my gold level course. I'd love to see some of you online. It's an on demand video, no travel required and lots of great bonuses in there as well.
Thanks, Don. You're fantastic at selling. You are. You are walking the talk.
Thanks so much for having me.
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