Royals, Selfies & PR: Prince William’s Genius Move

9 May 2025 · 1 min

Watch on YouTube

0:59

TJ Walker argues Prince William's decision to take selfies with fans was smart PR, breaking old royal protocol. Modern royals work like influencers, and being accessible beats the stiff distance that hurt figures like Prince Andrew. American fans eat it up.

Chapters

You ever meet an American who's dying to get a selfie with a royal? It's like watching someone beg to get colonized. I mean, hello, we fought an actual war to say, no thanks, we'll pass on the inbred sparkling hat squad. And now Cindy from Cincinnati is elbowing kids out of the way to get a blurry iPhone shot with a guy whose job is birthright. But credit where it's due, Prince William just pulled a slick communications move. He scrapped Queen Elizabeth's old no selfie rules and started snapping pics with fans like he's running for prom king. And you know what? That's smart, because modern royals are basically tourism influencers with crowds and selfies. That's PR gold lesson here. If you're in the public eye, stop hiding behind protocol. Be human. Take selfies. Unless you're Prince Andrew, then maybe don't show up ever.