The $3.5B Vegan Donut Lie

So apparently the vegan donut market is exploding. Projected to hit 358, $9 million by 2035. Great. Just what humanity needed in the middle of an obesity epidemic. More donuts. But this time with aquafaba and almond. But this time with aquafaba and almond flour. So it's healthy, right? Wrong. This is like handing someone a vape and saying it's cool. It's a plant based nicotine. Listen, if your arteries are clogging, it doesn't matter if the frosting is ethically sourced and gluten free. A donut is still a fried sugar disc, not a superfood. We have record levels of diabetes, fatty liver disease in kids and teens dropping dead from heart attacks. But here comes the food industry shouting, vegan donuts are coming. Yay. So are our waistlines, hospital visits and insulin bills. This is Krispy Kreme with a kale covered halo. It's junk food in whole foods disguise. You want a plant based revolution, try broccoli. Not deep fried coconut sugar with cashew drizzle. Bottom line, we don't need a billion dollar vegan donut industry. We need a billion dollar salad industry. In a society that doesn't treat dessert like it's a dietary loophole because it.