TJ WalkerTJ Walker Success

The Art of Effective Messaging: Prioritize and Persuade

15 Jan 2025 · 0 min

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0:27

A short instructional video by TJ Walker offering practical guidance on crafting persuasive messages: identify the specific action you want the audience to take, brainstorm multiple message points, then prioritize and discard everything outside the top five most persuasive points. Emphasizes focus and curation of message points for higher impact.

If it's a job interview, do I want them to hire me? Do I want them to vote for me? Do I want them to support my tax increase or my tax cut? What is it you want them to do? Now, you got a brainstorm on every possible message point that you think is going to motivate your audience to do what you want them to do. Brainstorm could be 5, 10, 15, 20, 50. Now, all these old slides you have may come in handy, but here's the most important part. Next, put them in priority. Get rid of anything that isn't in the top five.

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