The First 20 Seconds Rule - Start With Your Face, Not Slides

TJ Walker says start and end presentations with your face on camera for 15-20 seconds before showing slides. Audiences connect to faces, not slides, so opening this way establishes presence and confidence while making you look more professional and engaging.
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Ultimize. Most people make the same mistake before they even say a word. They start with their slides already on the screen, so the very first thing the audience sees is not a person, it's a title slide or a bullet list or a chart. And in that moment, you've already lowered your impact because people don't connect to slides, they connect to faces. If you want to look confident and in control. The first thing people should see is you, your face looking directly into the camera, speaking naturally, even if it's only for 15 or 20 seconds. It makes a huge, huge difference. It establishes that you're the focus, your ideas are the focus, not the slides, not the pages, but you and your ideas. It also allows you to set the tone. You can welcome people. You can frame what's coming. You can create a sense of presence and anticipation. And then once that connection is established, sure, you can bring in your slides. Now the slides support you instead of replacing you. And here's the other part most people miss. The same rule applies at the end. If you finish on a slide, you fade out. If you finish on your face, You stay memorable. So think of it this way. You open with your face, you close with your face, and I mean only your face and your torso speaking, and everything in between is just support. That one simple change will immediately make you look more professional and more engaging in any online presentation.
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