The Secret to Elevate Your Personal Brand

Your personal brand. What does that even mean? People toss these terms around a lot, but it's hard to really put your finger on exactly what it means. For some people, it's about having the right logo on their website or having the right pictures on their LinkedIn profile. Always wearing a certain type of handmade suit. Others think it's about the cologne they wear or a type of purse. But these days, how many of your clients or people in your industry are really going to smell your cologne or know what sort of briefcase or purse you carry? The number one way for most people to have a solid, positive brand image is how they speak. If every single time you speak in a way that's interesting, compelling and memorable, that will establish your brand as someone who really has expertise, as someone who's an industry expert. On the other hand, if you always have a perfect suit, tie, dress, but when you have to stand up to speak, you're inarticulate, you're fumbling, fumbling. You don't sing anything interesting. That is what is going to establish your brand image in the eyes of the public you can care about. Jerry Seinfeld has a strong brand. He's a billion dollar comedian. It's not because of any one shirt he wears or a tie. I've never seen him in ties. It's because he consistently delivers compelling, funny humor. He's a funny guy. Steve Jobs had a consistent brand and it wasn't the mock black shirts he wore, the mock turtlenecks. No, it was. He spoke with passion and he spoke in a way that made you understand his products and want to go out and buy it right away. That's what his brand image was about. Not the jeans and a particular type of glasses. So if you want to really improve your brand, your own personal brand, you need to become the best possible presenter you can today.