TJ WalkerTJ Walker Success

The Secret to Successful Media Communication: Selective Storytelling

1 Feb 2025 · 0 min

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This excerpt is from a TJ Walker YouTube talk advising communicators to be highly selective in what they say, especially to the media; he warns that the human brain remembers negative information and gives an example about admitting fear during the pandemic.

What I'm urging you to do is to be highly selective. Human brain remembers negative information. If you're talking to the media, for example, and you go on and on and on about every great thing your company is doing and everything you've done for the last two years, but then you say something like, well, sure, when the pandemic hit, we, of course, were scared out of our mind and afraid that we would be out of business.

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